Getting Started On Twitter
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Getting Started On Twitter

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Getting Started On Twitter Getting Started On Twitter Presentation Transcript

  • GETTING STARTED ON Brought to you by:
  • What is Twitter?
    • Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”
    • “ Twitter is blogging without the hassle!”
    • - Anonymous
  • What’s all the fuss about?
    • Twitter can help with the following:
      • Getting real-time updates and news immediately
      • Connect with people who you may have been connected with
      • Broadcast real-time updates immediately to your network
  • The Growth of Twitter 3x Increase!
  • My experience with Twitter
    • I’ve used Twitter for the following: Personal, Business, News
    • 2 years of Twitter experience
  • What you’ll be learning today
    • Get your Twitter account started
    • Understand what people say on Twitter
    • Understand how others have used Twitter
    • Integrate Twitter with current activities
    • Utilize tools to enhance your Twitter experience
  • BASICS
    • Branding yourself
      • Choosing a username
      • Choosing a photo (i.e. headshot, logo, etc)
      • Choosing a background
    • Build your network
      • Find who’s already using Twitter
      • Follow people you’d be interested in
    Getting Started on Twitter
    • What are you doing?
      • Interesting facts about your industry
      • Specials or promotions
      • Information about events
      • Handling customer service via Twitter
    What to tweet about
  • TERMINOLOGY
  • Twitter Terminology
    • Jargon:
      • Tweets = 140-character updates on Twitter
      • Follower = A user interested in your updates
    • Symbols:
      • @ = public conversations
      • # = adding a tag to a tweet
      • RT = retweeting is sharing tweets with others
      • d = direct messages are similar to e-mails
  • @ replies = public conversations
    • my tweet:
    my follower’s responses:
  • # = hashtags (tagging tweets)
    • tweets tagged with #twitterteacher:
  • RT = retweeting tweets
    • recent retweets from @soundernews:
  • EXAMPLES
    • Zappos (@zappos)
      • Customer service
      • Company transparency
      • Brand proliferation
    • Other examples:
      • Comcast (@comcastcares)
      • Dell.com (@delloutlet)
      • Motore Coffee (@motore)
    Business Example: Zappos
    • CNN (@cnnbrk)
      • Breaking news worldwide
      • Connecting with a network of virtual reporters
    • Other examples
      • Hudson River plane crash
      • Presidential Inauguration
      • Earthquakes in Italy
    News Example: CNN
    • Shaquille O’Neal (THE_REAL_SHAQ)
      • Connecting with fans at a personal level
      • Ability to control their brand
    • Other Examples:
      • Ashton Kutcher (@aplusk)
      • Kevin Rose (@kevinrose)
      • Lance Armstrong (@lancearmstrong)
    Personal Example: Shaq
  • INTEGRATION
    • Cell phone:
      • Connect it with your text messaging
      • Use 3 rd party applications to tweet
    • Blogging:
      • Use Twitterfeed.com to push your blogs to Twitter automatically
    • Facebook
      • Connect your tweets with your Facebook Status using the Twitter Application
    Integrating Twitter with Life
  • TOOLS
    • Twhirl: http://www.twhirl.org
    • Twitterific: http://iconfactory.com/software/twitterrific
    • Tweetie: http://www.atebits.com/tweetie-mac/
    • Tweetdeck: http://www.tweetdeck.com/beta/
    Twitter Clients
    • TinyURL: http://www.tinyurl.com
    • Bit.ly: http://www.bit.ly
    • Tr.im: http://www.tr.im
    • Digg.com: http://www.digg.com
    URL Shorteners
  • Question? E-mail: joseph@teachstreet.com Twitter: @joesunga