Second Life study Jost Odermatt, HSW Lucerne, Switzerland

Table of contents 1. Survey Corporations 2. Survey Experts 3. Results - SWOT Matrix 4. Cluster Analysis 5. Final note Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

Survey Corporations First step : sending the questionnaire Second step : discussing the results in the interview Third step : analyse the results of all questionnaires Total participants 12 corporations Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents Large Corporations Small and Medium sized Corporations National 3 3 International 3 3

First step : sending the questionnaire

Second step : discussing the results in the interview

Third step : analyse the results of all questionnaires

Total participants 12 corporations

Survey Corporations Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet The questionnaire measures the importance of each topic Scale 1 (very low) – 6 (very high) Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

The questionnaire measures the importance of each topic

Scale 1 (very low) – 6 (very high)

Survey Corporations Results: Deviation Topics Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

Results: Deviation Topics

Survey Experts Total participants 4 experts first step: sending the questionnaire third step: SWOT Analysis out of the data Corporation - Experts second step: discussing the results and the results from the corporation survey in the interview Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

first step: sending the questionnaire

third step: SWOT Analysis out of the data Corporation - Experts

second step: discussing the results and the results from the corporation survey in the interview

Survey Experts Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet The questionnaire measures the experts valuation on each topic Scale 1 (very low) – 6 (very high) Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

The questionnaire measures the experts valuation on each topic

Scale 1 (very low) – 6 (very high)

Survey Experts Results: Deviation Topics Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

Results: Deviation Topics

Results SWOT Analysis Final note Cluster Analysis Results - SWOT Analysis Survey Experts Survey Corporations Table of contents

Cluster Analysis Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

Final note all topics were in quadrant A and B therfore important for the corporations Core strenghts of Second Life are : Positon of SL, Growth opportunities, technical possibilities, further developement, free SL access Weaknesses of SL are : system reliablility, legal security, Protection of customer data mixed picture from the experts valuation, some strenghts some weaknesses Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

all topics were in quadrant A and B therfore important for the corporations

Core strenghts of Second Life are : Positon of SL, Growth opportunities, technical possibilities, further developement, free SL access

Weaknesses of SL are : system reliablility, legal security, Protection of customer data

mixed picture from the experts valuation, some strenghts

some weaknesses