Second Life Study - SWOT Analysis Corporations vs Experts

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    Second Life Study - SWOT Analysis Corporations vs Experts - Presentation Transcript

    1. Second Life study Jost Odermatt, HSW Lucerne, Switzerland
    2. Table of contents 1. Survey Corporations 2. Survey Experts 3. Results - SWOT Matrix 4. Cluster Analysis 5. Final note Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    3. Survey Corporations
      • First step : sending the questionnaire
      • Second step : discussing the results in the interview
      • Third step : analyse the results of all questionnaires
      • Total participants 12 corporations
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents Large Corporations Small and Medium sized Corporations National 3 3 International 3 3
    4. Survey Corporations Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet
      • The questionnaire measures the importance of each topic
      • Scale 1 (very low) – 6 (very high)
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    5. Survey Corporations
      • Results: Deviation Topics
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    6. Survey Experts Total participants 4 experts
      • first step: sending the questionnaire
      • third step: SWOT Analysis out of the data Corporation - Experts
      • second step: discussing the results and the results from the corporation survey in the interview
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    7. Survey Experts Topics: 1. legal security 7. Protection of customer data 2. growth opportunities 8. system reliability 3. start-up costs 9. Free access to SL 4. current costs 10. New customer contacts 5. technical possibilities 11. position of SL 6. further development 12. Link between SL / Internet
      • The questionnaire measures the experts valuation on each topic
      • Scale 1 (very low) – 6 (very high)
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    8. Survey Experts
      • Results: Deviation Topics
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    9. Results SWOT Analysis Final note Cluster Analysis Results - SWOT Analysis Survey Experts Survey Corporations Table of contents
    10. Cluster Analysis Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents
    11. Final note
      • all topics were in quadrant A and B therfore important for the corporations
      • Core strenghts of Second Life are : Positon of SL, Growth opportunities, technical possibilities, further developement, free SL access
      • Weaknesses of SL are : system reliablility, legal security, Protection of customer data
      • mixed picture from the experts valuation, some strenghts
      • some weaknesses
      Final note Cluster Analysis Results – SWOT Analysis Survey Experts Survey Corporations Table of contents

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