Social Media Marketing - Engage or Die

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Presentation on the basics of Social Media marketing to the Memphis chapter of the Institute of Real Estate Management (IREM) June 10, 2010

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  • Is Google Big Brother?
  • Social Media Marketing - Engage or Die

    1. 1. Social Media Marketing – Engage or Die<br />Memphis IREM Chapter<br />June 10, 2010<br />
    2. 2. Social Media Revolution – 2<br />
    3. 3. So, how did we get to this?<br />What were you doing on the Internet 15 years ago? <br />It will never replace good, old fashioned advertising<br />It’s just a fad<br />Should I invest in a website for my business?<br />It takes so long to get the pictures to load<br />I wonder what else is on this “Information Super Highway”<br />
    4. 4. Image courtesy of Dachis Group - http://www.dachisgroup.com<br />
    5. 5. Google was started in 1998<br />It wasn’t long before Google became a VERB!<br />When was the last time you Googled yourself?<br />
    6. 6. Engage or Die! Brian Solis<br />SEARCH (it’s all about search)<br />Someone is looking for YOU<br />Traditional (Google, Bing, Yahoo)<br />Social (Facebook, Twitter, Youtube)<br />Real time – (more real time all the time)<br />
    7. 7. So, how do I become a player?<br />Start by realizing that Search and Engagement are now irrevocably intertwined<br />
    8. 8. 2 Tips for new social web marketers<br />The right attitude is more important than mastery of the media.<br />You don’t need a social media strategy. You need a business strategy that includes social media.<br />
    9. 9. Developing a Social Marketing PlanThe Basics<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. Business factors to consider<br />Strategy<br />Policy<br />Reputation management<br />Content<br />Confidentiality<br />Time<br />ROI<br />
    15. 15. Image courtesy of John Haydon – http://johnhaydon.com<br />
    16. 16. Business Pages establish dialog and rapport with your customers, fans, and “Likers”<br />
    17. 17. Promote your professional and business image<br />
    18. 18. Immediate, succinct engagement and interaction<br />
    19. 19. Show me!<br />
    20. 20. Blogging<br />
    21. 21. Where to find me<br />http://follr.me/joespake<br />

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