Social Media Marketing - Engage or Die
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Social Media Marketing - Engage or Die

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Presentation on the basics of Social Media marketing to the Memphis chapter of the Institute of Real Estate Management (IREM) June 10, 2010

Presentation on the basics of Social Media marketing to the Memphis chapter of the Institute of Real Estate Management (IREM) June 10, 2010

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  • Is Google Big Brother?

Social Media Marketing - Engage or Die Social Media Marketing - Engage or Die Presentation Transcript

  • Social Media Marketing – Engage or Die
    Memphis IREM Chapter
    June 10, 2010
  • Social Media Revolution – 2
  • So, how did we get to this?
    What were you doing on the Internet 15 years ago?
    It will never replace good, old fashioned advertising
    It’s just a fad
    Should I invest in a website for my business?
    It takes so long to get the pictures to load
    I wonder what else is on this “Information Super Highway”
  • Image courtesy of Dachis Group - http://www.dachisgroup.com
  • Google was started in 1998
    It wasn’t long before Google became a VERB!
    When was the last time you Googled yourself?
  • Engage or Die! Brian Solis
    SEARCH (it’s all about search)
    Someone is looking for YOU
    Traditional (Google, Bing, Yahoo)
    Social (Facebook, Twitter, Youtube)
    Real time – (more real time all the time)
  • So, how do I become a player?
    Start by realizing that Search and Engagement are now irrevocably intertwined
  • 2 Tips for new social web marketers
    The right attitude is more important than mastery of the media.
    You don’t need a social media strategy. You need a business strategy that includes social media.
  • Developing a Social Marketing PlanThe Basics
  • Business factors to consider
    Strategy
    Policy
    Reputation management
    Content
    Confidentiality
    Time
    ROI
  • Image courtesy of John Haydon – http://johnhaydon.com
  • Business Pages establish dialog and rapport with your customers, fans, and “Likers”
  • Promote your professional and business image
  • Immediate, succinct engagement and interaction
  • Show me!
  • Blogging
  • Where to find me
    http://follr.me/joespake