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In search of the magic bullet - Reprise
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In search of the magic bullet - Reprise

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Is there a magic bullet that can do all that engagement stuff for you? Making the transition from interruption marketing to social marketing.

Is there a magic bullet that can do all that engagement stuff for you? Making the transition from interruption marketing to social marketing.

Published in: Technology, Business

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  • 1. http://youtu.be/exmwSxv7XJI
  • 2. In search of the Magic Bullet Bar Camp Memphis 2011 Joe Spake http://spake.com http://follr.me/joespake joespake@gmail.com
  • 3. “Man whoutilizes magicbullet oftenshoots self infoot.”
  • 4. Who doesn’t want….More followers More friends More fans (Likers) More leads More sales More Money $$$ more money $$$
  • 5. Maybe you’re a..GURU THOUGHT LEADEREXPERT According to whom?
  • 6. Slipping into Web 2.0 the social web• The right attitude is more important than mastery of the media.• You don’t need a social media strategy. You need a business strategy that integrates social media.
  • 7. Slipping into Web 2.0Marketing/Advertising 1.0BUY ITNOW!!!!
  • 8. The magic bullet will……….• Get me on the first page of Google• Let me use the new media to do PUSH marketing• Increase my friends, followers, and LIKERS so that I can dominate my market• Attract affluent and influential people to me• Make everything I produce go viral• And let me do it all without any effort, whatsoever
  • 9. So let’s go Back to the basics Social Media 101 The basic Tenants of Social Media Success“Social media is rooted in conversation” -Brian Solis “Markets are conversations” -Cluetrain
  • 10. Back to the basics
  • 11. LISTEN
  • 12. THE NEXT LEVEL OF ENGAGEMENT
  • 13. Trust is something money can’t buy! It must be earned
  • 14. Beyond the basics – New bulletsThe other things that money can’t buy• How can I get more…..• Authority?• Influence?• Clout? Or is that Klout?And what will I do with it when I do?
  • 15. Strong Language Alert http://youtu.be/0huJJfeMSQ8
  • 16. “You’re a purveyor of the new media, but then again, so is everyone else, it seems. Suddenly, everyone is a social media expert, but very few are indeed champions and far fewer are change agents.” - Brian Solis Preface of Engage!
  • 17. The Human AlgorithmYou can fool some of the people all of the time and all of the people some of the time……….• Measures human capital• Google – page rank, buzz, instant search• Facebook – likey stuff• Klout• Technorati, Alexa, Delicious, stumble upon, etc.
  • 18. Homework Watch this videoEli Pariser: Beware online "filter bubbles"http://goo.gl/OfMHU
  • 19. Engage or Die!• SMO is the new SEO“You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?” Brian Solis
  • 20. Engage or Die!SEARCH (it’s all about search) –Traditional (Google, Bing, Youtube) –Social (Facebook, Twitter, Youtube) –Real time – (more real time all the time) How does your brand perform?
  • 21. Engage or Die!Social media is rooted in conversationSearch is powered by crowdsAnd magic bullets are getting harder to sell
  • 22. Seth Godin - like finish:Would you rather develop a million pretty good ideas………?
  • 23. Seth Godin - like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?

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