In search of the magic bullet

In search of the Magic Bullet
Joe Spake
http://spake.com
http://memphisrealestatebuzz.com
joespake@gmail.com

“Man who utilizes magic bullet often shoots self in foot.”

If wishes were horses, we’d all take a ride
More followers
More friends
More fans (Likers)
More leads
More sales
More Money
more money – more bullets

GURU
THOUGHT LEADER
EXPERT
AS MEASURED BY?

Slipping into Web 2.0
Marketing/Advertising 1.0
BUY IT
NOW!!!!

The magic bullet will……….
Get me on the first page of Google
Let me use the new media to do PUSH marketing
Increase my friends, followers, and LIKERSso that I can dominate my market
Attract affluent and influential people to me
Make everything I produce go viral
And let me do it all without any effort, whatsoever

Magic bullets make a lot of Noise
“…Please don’t dominate the rap, Jack,If you got nothing new to say…..”
Grateful Dead

Slipping into Web 2.0the social web
The right attitude is more important than mastery of the media.
You don’t need a social media strategy. You need a business strategy that includes social media.

So let’s goBack to the basics
Social Media 101
The basic Tenants of Social Media Success
“Social media is rooted in conversation”-Brian Solis

Back to the basics

“…..And believe in whatever my liein those things that money can buy…”
Jackson Browne

Beyond the basics – New bullets
How can I get more…..
Authority?
Influence?
Clout?
And what will I do with it when I do?

The Human Algorithm
You can fool some of the people all of the time and all of the people some of the time……….
Measures human capital
Google – page rank, buzz
Facebook – likey stuff
Klout
Technorati, Alexa, Delicious, stumble upon, etc.

Engage or Die!
SMO is the new SEO
“You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?”
Brian Solis

Engage or Die!
SEARCH (it’s all about search)
Traditional (Google, Bing, Youtube)
Social (Facebook, Twitter, Youtube)
Real time – (more real time all the time)
How does your brand perform in real time search?

Engage or Die!
Social media is rooted in conversation
Search is powered by crowds
And magic bullets are getting harder to sell

Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?

In search of the magic bullet

by Joe Spake on Apr 24, 2010

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In search of the magic bullet — Presentation Transcript