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In search of the magic bullet

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  • 1. In search of the Magic Bullet
    Joe Spake
    http://spake.com
    http://memphisrealestatebuzz.com
    joespake@gmail.com
  • 2. “Man who utilizes magic bullet often shoots self in foot.”
  • 3. If wishes were horses, we’d all take a ride
    More followers
    More friends
    More fans (Likers)
    More leads
    More sales
    More Money
    more money – more bullets
  • 4. GURU
    THOUGHT LEADER
    EXPERT
    AS MEASURED BY?
  • 5. Slipping into Web 2.0
    Marketing/Advertising 1.0
    BUY IT
    NOW!!!!
  • 6. The magic bullet will……….
    Get me on the first page of Google
    Let me use the new media to do PUSH marketing
    Increase my friends, followers, and LIKERSso that I can dominate my market
    Attract affluent and influential people to me
    Make everything I produce go viral
    And let me do it all without any effort, whatsoever
  • 7. Magic bullets make a lot of Noise
    “…Please don’t dominate the rap, Jack,If you got nothing new to say…..”
    Grateful Dead
  • 8. Slipping into Web 2.0the social web
    The right attitude is more important than mastery of the media.
    You don’t need a social media strategy. You need a business strategy that includes social media.
  • 9. So let’s goBack to the basics
    Social Media 101
    The basic Tenants of Social Media Success
    “Social media is rooted in conversation”-Brian Solis
  • 10. Back to the basics
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. “…..And believe in whatever my liein those things that money can buy…”
    Jackson Browne
  • 16. Beyond the basics – New bullets
    How can I get more…..
    Authority?
    Influence?
    Clout?
    And what will I do with it when I do?
  • 17. The Human Algorithm
    You can fool some of the people all of the time and all of the people some of the time……….
    Measures human capital
    Google – page rank, buzz
    Facebook – likey stuff
    Klout
    Technorati, Alexa, Delicious, stumble upon, etc.
  • 18. Engage or Die!
    SMO is the new SEO
    “You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?”
    Brian Solis
  • 19. Engage or Die!
    SEARCH (it’s all about search)
    Traditional (Google, Bing, Youtube)
    Social (Facebook, Twitter, Youtube)
    Real time – (more real time all the time)
    How does your brand perform in real time search?
  • 20. Engage or Die!
    Social media is rooted in conversation
    Search is powered by crowds
    And magic bullets are getting harder to sell
  • 21. Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?

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