12                           Power Tips for Marketers


                                        link




                 ...
5 Pillars of Social Media
    1. Declaration of Identity




© 2009 Spake Communications
All Rights Reserved
5 Pillars of Social Media
    1. Declaration of Identity
    2. Identity through Association




© 2009 Spake Communicatio...
5 Pillars of Social Media
    1. Declaration of Identity
    2. Identity through Association
    3. User-initiated Convers...
5 Pillars of Social Media
    1. Declaration of Identity
    2. Identity through Association
    3. User-initiated Convers...
5 Pillars of Social Media
    1. Declaration of Identity
    2. Identity through Association
    3. User-initiated Convers...
Tip #1 – Transparency, But to a Degree

                      Red Cup Pictures
                         Profanity
        ...
Tip #2 - Put Some Thought Into
                         Your Status Updates (Import?)
                                    ...
Tip #3 – Target your Demographic

                  What kind of clients do you work with?
                  What kind of ...
Tip #4 – Add Something Interesting and
                      Unusual Now and then




© Spake Communications
Tip #5 – Birthday Greetings




        Click your friend’s name and send a birthday
        greeting, link, pic, video, e...
Tip #6 – The Power of Friends Lists




© Spake Communications
Tip #6 – The Power of Friends Lists




© Spake Communications
Tip #6 – The Power of Friends Lists




© Spake Communications
Tip #7 – Hide!!!!




© Spake Communications
Tip #8 – Don’t Use Your Profile to Advertise

       •Many in the community consider overt
       advertising offensive.
 ...
Tip #9 – Get some Fans – Start a Page




© Spake Communications
Tip #9 – Get some Fans – Start a Page

                            Benefits
       •Only opt-in members – They Like You!
 ...
Tip #10 – Share Photos

       FaceBook is the largest photo sharing platform in
       the world.
                       ...
Tip #10 – Share Photos
       It’s not called FACEbook for nothing!




© Spake Communications
Tip #11 – Events
   Keep up with what’s going on………..




© Spake Communications
Tip #11 – Events
   …………..or Create your own event




© Spake Communications
Tip #12 – Promote your FaceBook Presence

                         Get a custom URL
                           Promote in:...
12 FaceBook PowerTips for Marketers

                              Joe Spake
                              901 274-1847
  ...
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12 Facebook Power Tips For Marketers

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Facebook power tips for users and those who would use Facebook for marketing

Published in: Technology, Business
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12 Facebook Power Tips For Marketers

  1. 1. 12 Power Tips for Marketers link But first, a little background on Social Media………….. © Spake Communications
  2. 2. 5 Pillars of Social Media 1. Declaration of Identity © 2009 Spake Communications All Rights Reserved
  3. 3. 5 Pillars of Social Media 1. Declaration of Identity 2. Identity through Association © 2009 Spake Communications All Rights Reserved
  4. 4. 5 Pillars of Social Media 1. Declaration of Identity 2. Identity through Association 3. User-initiated Conversation © 2009 Spake Communications All Rights Reserved
  5. 5. 5 Pillars of Social Media 1. Declaration of Identity 2. Identity through Association 3. User-initiated Conversation 4. Provider-initiated Conversation © 2009 Spake Communications All Rights Reserved
  6. 6. 5 Pillars of Social Media 1. Declaration of Identity 2. Identity through Association 3. User-initiated Conversation 4. Provider-initiated Conversation 5. In-Person Interaction © 2009 Spake Communications All Rights Reserved
  7. 7. Tip #1 – Transparency, But to a Degree Red Cup Pictures Profanity Obscene or Inappropriate Material Aggressive, Hyper-Critical, Snarky Comments etc., etc., etc. Use Notifications (in settings) BE NICE!!! © Spake Communications
  8. 8. Tip #2 - Put Some Thought Into Your Status Updates (Import?) Put some thought into your updates. Be imaginative. Keep “connecting” in mind. Talk about the mundane if it helps make a connection! Be real © Spake Communications
  9. 9. Tip #3 – Target your Demographic What kind of clients do you work with? What kind of clients do you want to work with? Who are your real-life friends? What do you have in common? How are you connected? © Spake Communications
  10. 10. Tip #4 – Add Something Interesting and Unusual Now and then © Spake Communications
  11. 11. Tip #5 – Birthday Greetings Click your friend’s name and send a birthday greeting, link, pic, video, etc…. © Spake Communications
  12. 12. Tip #6 – The Power of Friends Lists © Spake Communications
  13. 13. Tip #6 – The Power of Friends Lists © Spake Communications
  14. 14. Tip #6 – The Power of Friends Lists © Spake Communications
  15. 15. Tip #7 – Hide!!!! © Spake Communications
  16. 16. Tip #8 – Don’t Use Your Profile to Advertise •Many in the community consider overt advertising offensive. •It is interruption Marketing, not permission Marketing •It will get you hidden or deleted by friends Video Why not seek a buy-in from your customers and potential customers……….. © Spake Communications
  17. 17. Tip #9 – Get some Fans – Start a Page © Spake Communications
  18. 18. Tip #9 – Get some Fans – Start a Page Benefits •Only opt-in members – They Like You! •Don’t have to be friends •Easy blast messages •Promote, advertise, inform, get more fans. Repeat. •REMEMBER – Stay Legal with TREC Video Link © Spake Communications
  19. 19. Tip #10 – Share Photos FaceBook is the largest photo sharing platform in the world. •Post Pictures to others’ walls •Post pictures to groups •Post to your own wall. •Tag photos •Upload Mobile Photos © Spake Communications
  20. 20. Tip #10 – Share Photos It’s not called FACEbook for nothing! © Spake Communications
  21. 21. Tip #11 – Events Keep up with what’s going on……….. © Spake Communications
  22. 22. Tip #11 – Events …………..or Create your own event © Spake Communications
  23. 23. Tip #12 – Promote your FaceBook Presence Get a custom URL Promote in: Email Signature Business Cards Website © Spake Communications
  24. 24. 12 FaceBook PowerTips for Marketers Joe Spake 901 274-1847 Joespake@gmail.com FaceBook: http://spakebook.com http://joespakepage.com © Spake Communications
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