12 Power Tips for Marketers
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But first, a little background on
Social Media…………..
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5 Pillars of Social Media
1. Declaration of Identity
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All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
© 2009 Spake Communications
All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
© 2009 Spake Communications
All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
© 2009 Spake Communications
All Rights Reserved

5 Pillars of Social Media
1. Declaration of Identity
2. Identity through Association
3. User-initiated Conversation
4. Provider-initiated Conversation
5. In-Person Interaction
© 2009 Spake Communications
All Rights Reserved

Tip #1 – Transparency, But to a Degree
Red Cup Pictures
Profanity
Obscene or Inappropriate Material
Aggressive, Hyper-Critical, Snarky Comments
etc., etc., etc.
Use Notifications (in settings)
BE NICE!!!
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Tip #2 - Put Some Thought Into
Your Status Updates (Import?)
Put some thought
into your updates.
Be imaginative.
Keep “connecting”
in mind.
Talk about the
mundane if it helps
make a
connection!
Be real
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Tip #3 – Target your Demographic
What kind of clients do you work with?
What kind of clients do you want to
work with?
Who are your real-life friends?
What do you have in common?
How are you connected?
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Tip #4 – Add Something Interesting and
Unusual Now and then
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Tip #5 – Birthday Greetings
Click your friend’s name and send a birthday
greeting, link, pic, video, etc….
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Tip #6 – The Power of Friends Lists
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Tip #6 – The Power of Friends Lists
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Tip #6 – The Power of Friends Lists
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Tip #7 – Hide!!!!
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Tip #8 – Don’t Use Your Profile to Advertise
•Many in the community consider overt
advertising offensive.
•It is interruption Marketing, not permission
Marketing
•It will get you hidden or deleted by friends
Video
Why not seek a buy-in from your customers
and potential customers………..
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Tip #9 – Get some Fans – Start a Page
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Tip #9 – Get some Fans – Start a Page
Benefits
•Only opt-in members – They Like You!
•Don’t have to be friends
•Easy blast messages
•Promote, advertise, inform, get more fans.
Repeat.
•REMEMBER – Stay Legal with TREC
Video Link
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Tip #10 – Share Photos
FaceBook is the largest photo sharing platform in
the world.
•Post Pictures to others’ walls
•Post pictures to groups
•Post to your own wall.
•Tag photos
•Upload Mobile Photos
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Tip #10 – Share Photos
It’s not called FACEbook for nothing!
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Tip #11 – Events
Keep up with what’s going on………..
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Tip #11 – Events
…………..or Create your own event
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Tip #12 – Promote your FaceBook Presence
Get a custom URL
Promote in:
Email Signature
Business Cards
Website
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12 FaceBook PowerTips for Marketers
Joe Spake
901 274-1847
Joespake@gmail.com
FaceBook:
http://spakebook.com
http://joespakepage.com
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