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Public Relations 2.0

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8 comments

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  • + 365896 365896 2 days ago
    KURIAN MUSA PR Club Maseno university happy to be here with you.
  • + 365896 365896 2 days ago
    I AM A PR Student at Maseno University, Happy to be associated with this fruitful discussion
  • + LarryCover LarryCover 2 years ago
    I agree @ 100% with joery.bruijnjes
  • + joery.bruijntjes Joery Bruijntjes 2 years ago
    @prLab: I disagree. The point of building and maintaining media relations is getting positive coverage for your brand, product or service. This coverage is then hopefully read by buyers/influencers who will think better about your product. If your message doesn’t reaches these buyers, what’s the point of getting press coverage in the first place?

    My point with this presentation is that in this classic role model, journalists serve as a middleman between you and your audience. Online media gives you an opportunity to take away that middleman, and address your audience directly.
  • + prlab Greg Smith 2 years ago
    Sorry, but PR is not about reaching 'buyers'. That’s what advertising is for.
  • + LarryCover LarryCover 2 years ago
    Not usefull to me, recommandation are too basic (Who, Why, ...). Have a story to tell.. it’s basis of PR
  • + Helga Helga Zimmermann 2 years ago
    Congratulations Perfect ..thanks for sharing Helga I’m Public Relations.
  • + spiderweb99 Spider ✿ڿڰۣڿڰۣ✿ 　 2 years ago
    Interesting ...................
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Public Relations 2.0 - Presentation Transcript

  1. Public Relations 2.0 Reaching Your Buyers Directly
  2. Public Relations 1.0 `
  3. Journalists
  4. are the middleman
  5. PR 2.0
  6. eliminates the middleman
  7. Publishing on the web is easy
  8. Getting traffic is even more easy
  9. but Traffic != Buyers
  10. You need great content...
  11. to 'feed' your target audience..
  12. and turn surfers into buyers.
  13. Questions to ask yourself
  14. Who are my readers?
  15. Where might I reach them?
  16. Why would they listen to me?
  17. Guidelines
  18. Have a story to tell.
  19. Make sure it's authentic .
  20. Use persona's to improve it.
  21. Reach out and tell your story.
  22. Then learn from the feedback .
  23. Show them you're learning.
  24. And join the conversation .
  25.  

+ Joery BruijntjesJoery Bruijntjes, 2 years ago

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Public Relations 2.0 is more than blogger relations more

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