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Public Relations 2.0

by Joery Bruijntjes on Apr 23, 2008

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Public Relations 2.0 is more than blogger relations and seo, it's about reaching buyers directly.

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Public Relations 2.0 is more than blogger relations and seo, it's about reaching buyers directly.

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Public Relations 2.0 — Presentation Transcript

Public Relations 2.0 Reaching Your Buyers Directly

Public Relations 1.0 `

Journalists

are the middleman

PR 2.0

eliminates the middleman

Publishing on the web is easy

Getting traffic is even more easy

but Traffic != Buyers

You need great content...

to 'feed' your target audience..

and turn surfers into buyers.

Questions to ask yourself

Who are my readers?

Where might I reach them?

Why would they listen to me?

Guidelines

Have a story to tell.

Make sure it's authentic .

Use persona's to improve it.

Reach out and tell your story.

Then learn from the feedback .

Show them you're learning.

And join the conversation .

lynkut3_chelsea Sr, i cant download it. I 'm doing a present about PR 2.0. :(. Plz, help me :( 1 year ago

Are you sure you want to Yes No

NuVisions I am unable to download this. Would it be possible to create it into a PDF? 2 years ago

Joery Bruijntjes , Marketeer at Sparkly Media @Grant: Slideshare is giving me some kind of network issue. I'll try to upload it again tomorrow, in the mean time DM me your email and I'll make sure you get it asap. 2 years ago

EarthSyncHub Could you send or repost as PDF? That would be great.

Cheers,

Grant 2 years ago

Joery Bruijntjes , Marketeer at Sparkly Media @viking2965: I made it in Open Office that's probably why you can't open it. If you want I can send you a PDF/PPT or you could just download OoO from http://www.openoffice.org/ 2 years ago

viking2965 There's a tech problem of some kind downloading this PPT. Shows up as .ZIP, but only opens in Excel on PC. Code giberish in browser on Mac. 2 years ago

365896 KURIAN MUSA PR Club Maseno university happy to be here with you. 2 years ago

365896 I AM A PR Student at Maseno University, Happy to be associated with this fruitful discussion 2 years ago

LarryCover I agree @ 100% with joery.bruijnjes 3 years ago

Joery Bruijntjes , Marketeer at Sparkly Media @prLab: I disagree. The point of building and maintaining media relations is getting positive coverage for your brand, product or service. This coverage is then hopefully read by buyers/influencers who will think better about your product. If your message doesn't reaches these buyers, what's the point of getting press coverage in the first place?

My point with this presentation is that in this classic role model, journalists serve as a middleman between you and your audience. Online media gives you an opportunity to take away that middleman, and address your audience directly. 3 years ago

Public Relations 2.0

by Joery Bruijntjes on Apr 23, 2008

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Public Relations 2.0 — Presentation Transcript