Associations Now's Excellent Crowdsourcing Adventure


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Associations Now magazine crowdsourced the story selection of its May 2009 issue. At ASAE & The Center for Association Leadership's 2009 Annual Meeting, magazine staffers presented the details of the process and lessons learned to association professionals.

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Associations Now's Excellent Crowdsourcing Adventure

  1. 1. Associations Now’s Excellent Crowdsourcing Adventure Sunday, August 16, 2009 1:30 – 2:45 p.m. Content Leaders: Lisa Junker, IOM, CAE, Editor-in-Chief, Associations Now Samantha Whitehorne, Managing Editor Joe Rominiecki, Managing Editor, Newsletters Connecting Great Ideas and Great People
  2. 2. Agenda <ul><li>What is Crowdsourcing? </li></ul><ul><li>How did Associations Now crowdsource its May 2009 issue? </li></ul><ul><li>What lessons did we learn? </li></ul><ul><li>Q & A </li></ul><ul><li>Crowdsourcing exercise (results in Daily Now) </li></ul>
  3. 3. What the Heck is Crowdsourcing? <ul><li>All of us are smarter than some of us. </li></ul><ul><ul><li>“ The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” —Jeff Howe </li></ul></ul>
  4. 4. A Few Examples
  5. 5. Why Associations Should Care <ul><li>Engagement, engagement, engagement! </li></ul><ul><li>Connect with readers </li></ul><ul><li>Short tasks appeal for time-starved volunteers </li></ul><ul><li>Tap into interest in social media tools </li></ul>
  6. 6. 3 Easy Steps <ul><li>Brainstorm </li></ul><ul><ul><li>Submit ideas for articles. </li></ul></ul><ul><li>Vote </li></ul><ul><ul><li>Rate submitted ideas on 1-5 scale. </li></ul></ul><ul><li>Recommend resources </li></ul><ul><ul><li>Suggest angles, sources, etc. </li></ul></ul>Easy to do, easy to explain.
  7. 7. Finding Volunteers <ul><li>Inform as many members and staff as possible. </li></ul><ul><li>Different member segments to get buy-in. </li></ul><ul><li>Regularly communicate at each step. </li></ul>
  8. 8. Volunteer Engagement Step Number of Volunteers Brainstorm 50 (total of 80 ideas) Vote 70 Recommend Resources 15 to 20
  9. 9. Technology Focus on tasks, then pick platform. Step Brainstorm Vote Recommend Resources Function Submit text Rate items Comment on items Tool Threaded discussion board Survey Threaded discussion board
  10. 12.
  11. 13. Final Results <ul><li>Content for almost all of the magazine. </li></ul><ul><li>Entire feature well </li></ul><ul><li>Most of departments </li></ul>
  12. 14. Final Results <ul><li>Art director designed “Crowdsourced Issue” logo carried throughout magazine. </li></ul>
  13. 15. Keep Crowd Involved <ul><li>Ideas credited to participants on each crowdsourced article. </li></ul><ul><li>Asked for final feedback on SharePoint, magazine websites. </li></ul>
  14. 16. Control <ul><li>“ Bad” ideas, voted highly </li></ul><ul><li>Ideas already covered </li></ul><ul><li>How far do you take the crowdsourcing? </li></ul>
  15. 17. Communication <ul><li>Advertise, spread word </li></ul><ul><li>People forget </li></ul><ul><li>After process is over </li></ul>
  16. 18. Technology <ul><li>Minimize hurdles </li></ul><ul><li>Tech isn’t always free </li></ul>
  17. 19. Transparency <ul><li>Developing ideas into viable articles </li></ul><ul><li>Members only or open to public? </li></ul><ul><li>Unused ideas? </li></ul><ul><li>Keep participants in the loop </li></ul>
  18. 20. Questions & Answers <ul><li>To read a whitepaper about the crowdsourcing project, bring up your business card before you leave. </li></ul>
  19. 21. Exercise <ul><li>Brainstorm </li></ul><ul><ul><li>Write one new, cool, or innovative idea that your association is doing right now. </li></ul></ul><ul><li>Vote </li></ul><ul><ul><li>Place a sticker on your favorite 5 ideas. </li></ul></ul><ul><li>Recommend resources </li></ul><ul><ul><li>For the top 10 ideas, offer tips and tools for doing them at other associations. </li></ul></ul>Results published tomorrow in Daily Now !.
  20. 22. Contact Information Lisa Junker, CAE, Editor-in-Chief p. 202-626-2732 e. [email_address] Samantha Whitehorne, Managing Editor p. 202-626-2708 e. [email_address] Joe Rominiecki, Managing Editor, Newsletters p. 202-626-2734 e. [email_address] SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA