We got a crush on you(th) - Results of a global InSites youth research community
 

We got a crush on you(th) - Results of a global InSites youth research community

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Involving Gen Yers from 15 cities around the world to understand why something is cool.

Involving Gen Yers from 15 cities around the world to understand why something is cool.

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http://www.insites-consulting.com 282
http://blog.insites.eu 197
http://we.talktochange.com 8
http://www.howcoolbrandsstayhot.com 5
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We got a crush on you(th) - Results of a global InSites youth research community We got a crush on you(th) - Results of a global InSites youth research community Presentation Transcript

  • R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  • Methodology• Global research community of 6 consecutive weeks• Field: mid April – early June 2011• 150 recruited urban Millennials aged 18-29• Living in 15 different cities around the globe (5 continents)• 61actively posting, 1,330 posts• Recruited via panel brokers, MTV Sticky panel & holycool.net Using innovator-gatekeeper scales & tracking leisure time activities, sports and online behaviour & devices owned
  • From insights to brand positioning