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True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
True tales and fake cult - How stories make brands authentic
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True tales and fake cult - How stories make brands authentic

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How stories make brands authentic. …

How stories make brands authentic.
Authenticity or realness is a crucial part of InSites Consulting's CRUSH branding model like explained in How Cool Brands Stay Hot. Adding realness to a brand drives conversations and will lead to brand leverage. Branding today is all about storytelling. Joeri illustrates some techniques that global brands are using today.

Published in: Education, Spiritual
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  • 1. Nelson Farris, CST of Nike
  • 2. “An Apple a day, keeps IBM away”
  • 3. “Byte into an Apple”
  • 4. “Nothing sucks like an Electrolux”
  • 5. How Cool is InSites Consulting?
  • 6. STINGO (Storytelling Bingo) To be used with last pres of today (snowwhite & the 8 dwarfs). Shout STINGO when you fill a horizontal OR vertical line OR when you recognize at least 9 of the following characteristics and you WIN a PRIZE!The 3 attributes of being authentic:☐ quality leadership ☐ heritage ☐ sincerityThe 9 types of brand stories:☐ start-up challenges (founding) ☐ family ☐ conflict & struggle☐ triumph & tragedy ☐ creation & creativity ☐ history☐ community stories ☐ GEO stories ☐ consumer storiesThe 6 roads of CREDIBLE brand stories:☐ appear as artisanal amateurs ☐ stick to your roots ☐ love the doing☐ immerse with the market ☐ Be at 1 with the community ☐ indoctrinate staff
  • 7. A very very BIG thank YOU to Hannes Willaert for doing what he does !

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