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How to connect with urban millennials: results from a global research community

by Gen Y Expert and co-author of How Cool Brands Stay Hot at InSites Consulting on May 30, 2012

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This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, ...

This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.

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