How Cool Brands Stay Hot at NHTV

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How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, presented at the NHTV Breda Digital Entertainment 10 Year Event in Breda (NL) on Thursday February 7, 2013.

How Cool Brands Stay Hot at NHTV

  1. 1. Good Afternoon NHTV Follow me: @joeri_insites
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  6. 6. Unique//Template 1• Tekst
  7. 7. Content = conversation for Millennials Talk All the time A lot A little about A film you saw 20% 49% 26% 95% A film you want to see 20% 47% 26% 93% Some music you heard 22% 42% 28% 92% Something you saw on TV 15% 41% 34% 90% Some music you want to listen to 21% 37% 31% 89% A video you watched online 17% 41% 31% 89% Something you want to watch on TV 15% 38% 35% 88% A website you visited 14% 34% 38% 86% Something you saw on Facebook 17% 33% 28% 78% An advert you saw on TV 9% 25% 35% 69% Apps on your mobile device 12% 24% 31% 67% An advert you saw online 8% 21% 33% 62%Source : My MTV, Be Viacom insight consumer panel March 2012– Europe: UK, DE, ES, FR, SW & PL. 16-34s
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  9. 9. Cool//Template 1• Tekst
  10. 10. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  11. 11. Real
  12. 12. Real//Template 1• Tekst
  13. 13. Happy

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