Good Morning     Orlando
//Template 1   On authenticity• Tekst
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
On content//Template 1• Tekst
//Template 1• Tekst
Today is a                                                   Good Day      //Template 1      • Tekst     P.Rod III       L...
Cool
#146       Cool
//Template 1• Tekst
//Template 1• Tekst
//Template 1• Tekst
SCENE (T)AP(P)50 Chicago barscams recognizingnumbers & gender
R2=.57                                       R2=.62              R2=.74InSites Consulting Brand Model tested by path analy...
Real//Template 1• Tekst          Insert movie Adidas
Real//Template 1• Tekst
//Authenticity forGeneration Y                Real
Real
//Template 1• Tekst
Real
//Human factor ofbranding               Real
QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source...
Real①Stay true to your roots, but don’t shout  //Template 1    • Tekst②Warm is the new cool①Be open and respectful, listen...
Happy
Happy//Template 1• Tekst
Happy
// I WILL NEVER FORGET THE DAY…                                                                                           ...
Happy
+ 170Kviews(youtube,Vimeo)+ 200blogs(mashablepsfk, …)
Happy//Template 1• Tekst
Happy//Template 1• Tekst          Insert movie SAF integrated longer
Happy   //Template 1①Deliver gratifications = challenges  • Tekst①Don’t use negative emotions①Everyone likes happy endings!
Joeri Van den BerghFollow me on Twitter:@joeri_insitesLink with me onLinkedIn
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)
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How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)

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How Cool Brands Stay Hot at Kids, Youth & Parent Power Congress (by Joeri Van den Bergh & Gert Kerkstoel)

  1. 1. Good Morning Orlando
  2. 2. //Template 1 On authenticity• Tekst
  3. 3. //Template 1• Tekst
  4. 4. //Template 1• Tekst
  5. 5. //Template 1• Tekst
  6. 6. On content//Template 1• Tekst
  7. 7. //Template 1• Tekst
  8. 8. Today is a Good Day //Template 1 • Tekst P.Rod III Los Angeles skate Eric Koston spots Kobe Bryant Switch Tre at Lance Mountain Santa Monica PierTheotis & Nuggett …a rock Ice Cube & the car
  9. 9. Cool
  10. 10. #146 Cool
  11. 11. //Template 1• Tekst
  12. 12. //Template 1• Tekst
  13. 13. //Template 1• Tekst
  14. 14. SCENE (T)AP(P)50 Chicago barscams recognizingnumbers & gender
  15. 15. R2=.57 R2=.62 R2=.74InSites Consulting Brand Model tested by path analysis
  16. 16. Real//Template 1• Tekst Insert movie Adidas
  17. 17. Real//Template 1• Tekst
  18. 18. //Authenticity forGeneration Y Real
  19. 19. Real
  20. 20. //Template 1• Tekst
  21. 21. Real
  22. 22. //Human factor ofbranding Real
  23. 23. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
  24. 24. Real①Stay true to your roots, but don’t shout //Template 1 • Tekst②Warm is the new cool①Be open and respectful, listen (like friends)
  25. 25. Happy
  26. 26. Happy//Template 1• Tekst
  27. 27. Happy
  28. 28. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorcedSource; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  29. 29. Happy
  30. 30. + 170Kviews(youtube,Vimeo)+ 200blogs(mashablepsfk, …)
  31. 31. Happy//Template 1• Tekst
  32. 32. Happy//Template 1• Tekst Insert movie SAF integrated longer
  33. 33. Happy //Template 1①Deliver gratifications = challenges • Tekst①Don’t use negative emotions①Everyone likes happy endings!
  34. 34. Joeri Van den BerghFollow me on Twitter:@joeri_insitesLink with me onLinkedIn
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