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Cool today, gone tomorrow - Brand loyalty for Generation Y

by Gen Y Expert and co-author of How Cool Brands Stay Hot at InSites Consulting on Sep 20, 2011

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The link between cool brands and brand loyalty of Generation Y (Millennials). What is driving their loyalty and how can coolness play a role in making this fickle generation more loyal to your brands.

The link between cool brands and brand loyalty of Generation Y (Millennials). What is driving their loyalty and how can coolness play a role in making this fickle generation more loyal to your brands.

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Cool today, gone tomorrow - Brand loyalty for Generation Y Cool today, gone tomorrow - Brand loyalty for Generation Y Presentation Transcript