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Dr. Benjamin Jörissen                                               http://joerissen.name                                 ...
„Medialisation“
„Medialisation“Externalisation of sight (technological eye)
„Medialisation“Externalisation of sight (technological eye)
„Medialisation“Externalisation of sight (technological eye)
„Medialisation“Externalisation of sight (technological eye)
„Medialisation“Externalisation of sight (technological eye)    Prosthetic extension (eye-camera)
Andreas Feininger, „The Photojournalist“, 1951Externalisation of sight (technological eye)    Prosthetic extension (eye-ca...
Andreas Feininger, „The Photojournalist“, 1951Externalisation of sight (technological eye)    Prosthetic extension (eye-ca...
„Medialisation“Externalisation of sight (technological eye)    Prosthetic extension (eye-camera) First- vs. second-order-m...
„Medialisation“Externalisation of sight (technological eye)    Prosthetic extension (eye-camera) First- vs. second-order-m...
structural aspects of „sight“
structural properties of sightdistance, intermediation
structural properties of sight   distance, intermediationbasic „inside/outside“–scheme      of visual experience
structural properties of sightdistance, intermediation
structural properties of sightdistance, intermediation
structural properties of sight   distance, intermediationbasic „inside/outside“–scheme      of visual experience     optic...
structural properties of sight   distance, intermediationbasic „inside/outside“–scheme      of visual experience     optic...
structural properties of sight  seeing, looking, gazing   distance, intermediationbasic „inside/outside“–scheme      of vi...
structural properties of sight  seeing, looking, gazing eye-hand-coordination   distance, intermediationbasic „inside/outs...
structural properties of sight  seeing, looking, gazing eye-hand-coordination   distance, intermediationbasic „inside/outs...
structural properties of sight  seeing, looking, gazing eye-hand-coordination   temporal structure   distance, intermediat...
structural properties of sight  seeing, looking, gazing eye-hand-coordination               using gazes als gestures   tem...
structural properties of sight  seeing, looking, gazing eye-hand-coordination               using gazes als gestures   tem...
structural properties of sight  seeing, looking, gazing eye-hand-coordination               using gazes als gestures   tem...
structural properties of sight                  experience   distance, intermediationbasic „inside/outside“–scheme      of...
structural properties of sightseeing, looking, gazingeye-hand-coordination            using gazes als gestures temporal st...
structural properties of sight  seeing, looking, gazing eye-hand-coordination   temporal structure                        ...
structural properties of sight                    using gazes als gesturesworld                   seeing my gaze being see...
structural properties of sight  seeing, looking, gazing eye-hand-coordination               using gazes als gestures   tem...
double chiasma  seeing, looking, gazing                                 action eye-hand-coordination                      ...
mediality of sight  seeing, looking, gazing                                action eye-hand-coordination                   ...
mediality of sight                   self           world                seeing as      gaze as  action                 ac...
mediality of sight                   self           world                seeing as      gaze as  action                 ac...
mediality and medialisation
mediality of sight seeing as                    gaze as  action                      gesture seeing as              experi...
cultural order(s) of sight         mediality of sight seeing as                    gaze as  action                      ge...
cultural order(s) of sight    medialisation of sight?         mediality of sight seeing as                    gaze as  act...
„mediatisierte“   Sichtbarkeit, Anordnung,    Form          Sinn, Aufzeichnung         „Mediatisierung“            (Ereign...
„mediatisierte“                visibility, order,    Form                       meaning   Medium          The dispositiv o...
„mediatisierte“                visibility, order,    Form                       meaning   Medium                {         ...
„mediated“                  visibility, order,  form                      meaning       „Mediatisation“      (emergent eve...
actionaisthesis, perception
action                       aisthesis, perceptioninterpretation ➔ reconceptualisation ➔ coding
„medialisation of sight“ modes and examples
Disciplination of sight in Counterstrike-gaming
http://www.youtube.com/watch?v=9Bt_imFIYQU
Self-exposure as a medialised        care of the self
Quelle: mtv.comhttp://www.mtv.com/shows/i_want_a_famous_face-2/series.jhtml
Quelle: mtv.com
Quelle: mtv.com
Quelle: mtv.com
Quelle: mtv.com
Quelle: mtv.com
Quelle: mtv.com
Quelle: mtv.com
Quelle: mtv.com
Jennette                                          Kate Winslet    http://www.mtv.com/onair/i_want_a_famous_face/meet_the_p...
The governementalisation of sight in  online-networking-platforms
?
? ?     ?         ??
practices of self-governance within visual ,economies of recognition‘:     The individual as its own         „creative ind...
Free-flowing viral subversions of     visual hegemoniality    in photoshop memes
„County mayor Li Ningyi and vice-mayor Tang Xiaobing areinspecting the newly constructed country road at Lihong Town.“    ...
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
John Pike, the „pepper spraying cop“Source: http://www.guardian.co.uk/commentisfree/2011/nov/23/pepper-spraying-cop-photos...
http://peppersprayingcop.tumblr.com/
http://peppersprayingcop.tumblr.com/
http://peppersprayingcop.tumblr.com/
http://peppersprayingcop.tumblr.com/
http://peppersprayingcop.tumblr.com/
http://peppersprayingcop.tumblr.com/
1) Virally gaining public attention ➔        immediate loss of control       2) Creating visual difference                ...
Dr. Benjamin Jörissen                             http://joerissen.name                        benjamin@joerissen.name    ...
The Medialisation of Sight
The Medialisation of Sight
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The Medialisation of Sight

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International Conference 
„Exploring the Senses – Emotions, Performativity, and Ritual“
, Freie Universität Berlin, 9.12.2011.

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  • Dziga Vertov: Man with a movie camera (1929)\nKinoglaz (cinematic eye)\n
  • 2001 - Space Odyssey (USA 1968)\n
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  • Andreas Feininger, „The Photojournalist“, 1951\n
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  • last feature implies sociality: recognition of self, perspective-taking\nparadigmatic: lacan, mirror stage\n
  • body ⇔ eyes ⇔ world\n
  • eyes open/closed – self/world\n
  • (Zeichnung aus: Ernst Mach: Antimetaphysische Vorbemerkungen. In: ders., Die Analyse der Empfindungen und das Verhältnis der Physischen zum Psychischen. --  2.,verm. Aufl. --  Jena : Fischer, 1900. Online: http://www.payer.de/fremd/mach.htm )\n\n\n
  • lense/liquid flares, mechanically induced perceptions, left/right-difference ⇒ experience of mediality\nbase-level reflexivity\n
  • point of view, field view, solution, perspective, angle, direction, obstacles\n
  • Seeign as an act: John Dewey: The reflex arc concept in psychology (1896); pragmatistic concept of experience\n
  • Leroi-Gourhan\n
  • pattern recognition (phylogenetic: retinal movement recognitions; ontogenetic: pattern/image recognition) - imagination\n(A point where mass media usually come in by providing cultural „standard schemes“ of meaning construction; which is a most simple form of a „medialisation“ of sight“).\n
  • G.H. Mead: Seeing als seeing the future of a practice;\nPhenomenology: Seeing als grounded in (former) experience (pre-experiences).\n
  • Social/cultural orders of the gaze\n
  • mutuality\n
  • 2nd order-observance-„feature“; reflexivity\nperspective-taking; sociality; subjectivity\n
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  • double chiasma\n
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  • double chiasm: self-world, action-experience (actio-passio)\n
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  • politics of seeing (Wulf 1997, 448)\n
  • The „medialisation of sight“ is a transformation of „ways of seeing“ by means of media structures (John Berger 1972)\n
  • Niklas Luhmann, Die Gesellschaft der Gesellschaft\n
  • Jede Änderung/Innovation auf dem Feld der Medialität (z.B. EInführung der Fotografie, Einführung des Films) ändert das Gesamt kultureller Gefüge; zudem sind intermediale und medienkonvergente Dynamiken einzubeziehen. + Mediatisierung ( = Konstitution) von Wahrnehmung ( + Kognition).\nD.h., jede Kultur ist immer schon auf historisch wechselnde Weise medial verfasst. -> Konstitutivität von Medialität. Kulturelle Praxen sind in Medialität, ihre Erscheinungsformen (und Materialitäten) eingelassen. Deswegen sind „Medien“ nur in Verkennung der Zusammenhänge als „Gegenstandsbereich“, etwa von Erziehung auf der Subjektseite (Erziehende, Erzogene), konzipierbar.\nDass man über Medialität in dieser Weise nachdenkt, ist nicht selbstverständlich (aufgrund des ständigen Entzugs der Medien). Medienerziehung ist älter als das Nachdenken über Medialität, zumal dieses Jahrzehnte gebraucht hat, um in den der pädagogischen Debatte um Medien Geltung zu finden (russ. Formalismus, Kanadische Schule, Neuformalismus).\n\n
  • Jede Änderung/Innovation auf dem Feld der Medialität (z.B. EInführung der Fotografie, Einführung des Films) ändert das Gesamt kultureller Gefüge; zudem sind intermediale und medienkonvergente Dynamiken einzubeziehen. + Mediatisierung ( = Konstitution) von Wahrnehmung ( + Kognition).\nD.h., jede Kultur ist immer schon auf historisch wechselnde Weise medial verfasst. -> Konstitutivität von Medialität. Kulturelle Praxen sind in Medialität, ihre Erscheinungsformen (und Materialitäten) eingelassen. Deswegen sind „Medien“ nur in Verkennung der Zusammenhänge als „Gegenstandsbereich“, etwa von Erziehung auf der Subjektseite (Erziehende, Erzogene), konzipierbar.\nDass man über Medialität in dieser Weise nachdenkt, ist nicht selbstverständlich (aufgrund des ständigen Entzugs der Medien). Medienerziehung ist älter als das Nachdenken über Medialität, zumal dieses Jahrzehnte gebraucht hat, um in den der pädagogischen Debatte um Medien Geltung zu finden (russ. Formalismus, Kanadische Schule, Neuformalismus).\n\n
  • Jede Änderung/Innovation auf dem Feld der Medialität (z.B. EInführung der Fotografie, Einführung des Films) ändert das Gesamt kultureller Gefüge; zudem sind intermediale und medienkonvergente Dynamiken einzubeziehen. + Mediatisierung ( = Konstitution) von Wahrnehmung ( + Kognition).\nD.h., jede Kultur ist immer schon auf historisch wechselnde Weise medial verfasst. -> Konstitutivität von Medialität. Kulturelle Praxen sind in Medialität, ihre Erscheinungsformen (und Materialitäten) eingelassen. Deswegen sind „Medien“ nur in Verkennung der Zusammenhänge als „Gegenstandsbereich“, etwa von Erziehung auf der Subjektseite (Erziehende, Erzogene), konzipierbar.\nDass man über Medialität in dieser Weise nachdenkt, ist nicht selbstverständlich (aufgrund des ständigen Entzugs der Medien). Medienerziehung ist älter als das Nachdenken über Medialität, zumal dieses Jahrzehnte gebraucht hat, um in den der pädagogischen Debatte um Medien Geltung zu finden (russ. Formalismus, Kanadische Schule, Neuformalismus).\n\n
  • nested mediality\nThe process of mediatisation (of making something visible) is now based upon a double, nested invisibility: the insivibility of sight is embedded in the invisibility of a media environment wherein sight happens.\n\n
  • In the realm of digital media, this process could also be understood like this.\nThe reconceptualisation of sight is an embedded transformation of its structural aspects.\nThis also bears the possibility of making sight visible (perceivable), i.e. of allowing sight to be reflected upon.\n
  • How complex media structures change the game (practices) of seeing, looking, gazing\n
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  • cf. Constanze Bausch/Benjamin Jörissen (2004): Erspielte Rituale. Kampf und Gemeinschaftsbildung auf LAN-Partys. In: Christoph Wulf e.a.: Bildung im Ritual. Schule, Familie, Jugend, Medien. Wiesbaden: VS-Verlag, S. 303-357.\nThe meaning of the martial visuality of the game is defined by the gamers communities („clans“). \nThe Visuality of this game has been designed for gaming speed and playability, not for the purpose of visually realistic war scenes.\nPleasure in viewing blood „(frags“) and killing scenes is despised, because in order to achieve the goals of the group, the game has to be taken (and seen) from a distanced, strategic, thus rational perspective.\n
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  • „Dies ist die entscheidende Wende […]: Indem sie sich selbst in den öffentlichen Blick einbringen […], bringen sie auch den Modus der Sorge um sich direkt in die medienvermittelte Situation der gegenwärtigen Kultur.“ \n(Poster 2008, 224)\n
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  • Visuality/Visibility in the social web as an inverted panopticon.\n
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  • Prisoners can always be seen/guard can never be seen\n
  • Structural changes of the view: no mutuality (no control), persistence of being-seen (no control).\n
  • „user generated content“, social networking, pre-emptive adoption of the logics of market as a base for social relationships\n
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  • On June 16th, 2011, a photograph of three Chinese officials standing on a road was posted via China’s Huili County Government official website, accompanied by the caption: “County mayor Li Ningyi and vice-mayor Tang Xiaobing are inspecting the newly constructed country road at Lihong Town." \nOn June 26th, 2011, a Tianya Club[1] forum member posted the image with the title “Too fake: the propaganda photo for our county.“\n\n
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  • Officials posted an apology to the Chinese social networking site Weibo a day later. The officials further explained that the three county officials did visit the site, but none of the photographs taken during the inspection were suitably impressive for publication.\nNonetheless, after reports from the Guardian and the NY Times, the photoshop meme went on.\n
  • Similarly, John Pike, the infamous „pepper spraying cop“ who „treated“ students which participated in an „Occupy“ deminstration at the Univ. of California, soon became subject of a photoshop meme and got his own blog.\n\nThis case is not working against a „hegemonic view“, but it also demonstrates the power of „viral visibility“.\n\n
  • (He soon became ,iconic‘)\n
  • (He soon became ,iconic‘)\n
  • (He soon became ,iconic‘)\n
  • (He soon became ,iconic‘)\n
  • (He soon became ,iconic‘)\n
  • (He soon became ,iconic‘)\n
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  • Transcript of "The Medialisation of Sight"

    1. 1. Dr. Benjamin Jörissen http://joerissen.name benjamin@joerissen.nameThe Medialisation of Sight International Conference „Exploring the Senses – Emotions, Performativity, and Ritual“ Freie Universität Berlin, 9.12.2011 http://www.senses-ritual.uni-hd.de
    2. 2. „Medialisation“
    3. 3. „Medialisation“Externalisation of sight (technological eye)
    4. 4. „Medialisation“Externalisation of sight (technological eye)
    5. 5. „Medialisation“Externalisation of sight (technological eye)
    6. 6. „Medialisation“Externalisation of sight (technological eye)
    7. 7. „Medialisation“Externalisation of sight (technological eye) Prosthetic extension (eye-camera)
    8. 8. Andreas Feininger, „The Photojournalist“, 1951Externalisation of sight (technological eye) Prosthetic extension (eye-camera)
    9. 9. Andreas Feininger, „The Photojournalist“, 1951Externalisation of sight (technological eye) Prosthetic extension (eye-camera)
    10. 10. „Medialisation“Externalisation of sight (technological eye) Prosthetic extension (eye-camera) First- vs. second-order-mediality of sight
    11. 11. „Medialisation“Externalisation of sight (technological eye) Prosthetic extension (eye-camera) First- vs. second-order-mediality of sight
    12. 12. structural aspects of „sight“
    13. 13. structural properties of sightdistance, intermediation
    14. 14. structural properties of sight distance, intermediationbasic „inside/outside“–scheme of visual experience
    15. 15. structural properties of sightdistance, intermediation
    16. 16. structural properties of sightdistance, intermediation
    17. 17. structural properties of sight distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws
    18. 18. structural properties of sight distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws spatial structure
    19. 19. structural properties of sight seeing, looking, gazing distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws spatial structure
    20. 20. structural properties of sight seeing, looking, gazing eye-hand-coordination distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws spatial structure
    21. 21. structural properties of sight seeing, looking, gazing eye-hand-coordination distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws spatial structure construction by means of memory + recognition
    22. 22. structural properties of sight seeing, looking, gazing eye-hand-coordination temporal structure distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws spatial structure construction by means of memory + recognition
    23. 23. structural properties of sight seeing, looking, gazing eye-hand-coordination using gazes als gestures temporal structure distance, intermediationbasic „inside/outside“–scheme of visual experience optics, optical flaws spatial structure construction by means of memory + recognition
    24. 24. structural properties of sight seeing, looking, gazing eye-hand-coordination using gazes als gestures temporal structure distance, intermediationbasic „inside/outside“–scheme of visual experience seeing my gaze being seen optics, optical flaws spatial structure construction by means of memory + recognition
    25. 25. structural properties of sight seeing, looking, gazing eye-hand-coordination using gazes als gestures temporal structure distance, intermediationbasic „inside/outside“–scheme of visual experience seeing my gaze being seen optics, optical flaws seeing seeing/ spatial structure seeing being seen construction by means of memory + recognition
    26. 26. structural properties of sight experience distance, intermediationbasic „inside/outside“–scheme of visual experience seeing my gaze being seen optics, optical flaws seeing seeing/ spatial structure seeing being seen construction by means of memory + recognition
    27. 27. structural properties of sightseeing, looking, gazingeye-hand-coordination using gazes als gestures temporal structure action
    28. 28. structural properties of sight seeing, looking, gazing eye-hand-coordination temporal structure somatic distance, intermediationbasic „inside/outside“–scheme self of visual experience optics, optical flaws spatial structure construction by means of memory + recognition
    29. 29. structural properties of sight using gazes als gesturesworld seeing my gaze being seen seeing seeing/ seeing being seen
    30. 30. structural properties of sight seeing, looking, gazing eye-hand-coordination using gazes als gestures temporal structure distance, intermediationbasic „inside/outside“–scheme of visual experience seeing my gaze being seen optics, optical flaws seeing seeing/ spatial structure seeing being seen construction by means of memory + recognition
    31. 31. double chiasma seeing, looking, gazing action eye-hand-coordination using gazes als gestures temporal structure somatic self world distance, intermediationbasic „inside/outside“–scheme of visual experience experience seeing my gaze being seen optics, optical flaws seeing seeing/ spatial structure seeing being seen construction by means of memory + recognition
    32. 32. mediality of sight seeing, looking, gazing action eye-hand-coordination using gazes als gestures temporal structure somatic self world distance, intermediationbasic „inside/outside“–scheme of visual experience experience seeing my gaze being seen optics, optical flaws seeing seeing/ spatial structure seeing being seen construction by means of memory + recognition
    33. 33. mediality of sight self world seeing as gaze as action action gesture seeing as experience ofexperience experience being seen
    34. 34. mediality of sight self world seeing as gaze as action action gesture seeing as experience ofexperience experience being seen
    35. 35. mediality and medialisation
    36. 36. mediality of sight seeing as gaze as action gesture seeing as experience ofexperience being seen
    37. 37. cultural order(s) of sight mediality of sight seeing as gaze as action gesture seeing as experience ofexperience being seen
    38. 38. cultural order(s) of sight medialisation of sight? mediality of sight seeing as gaze as action gesture seeing as experience ofexperience being seen
    39. 39. „mediatisierte“ Sichtbarkeit, Anordnung, Form Sinn, Aufzeichnung „Mediatisierung“ (Ereignis) Medium { Medialität (struktural) Materialität (amedial)
    40. 40. „mediatisierte“ visibility, order, Form meaning Medium The dispositiv of mediality following Mersch 2002, S. 56 ff.
    41. 41. „mediatisierte“ visibility, order, Form meaning Medium { Mediality (structural) Materiality (non-medial) The dispositiv of mediality following Mersch 2002, S. 56 ff.
    42. 42. „mediated“ visibility, order, form meaning „Mediatisation“ (emergent event) Medium { Mediality (structural) Materiality (non-medial) The dispositiv of mediality following Mersch 2002, S. 56 ff.
    43. 43. actionaisthesis, perception
    44. 44. action aisthesis, perceptioninterpretation ➔ reconceptualisation ➔ coding
    45. 45. „medialisation of sight“ modes and examples
    46. 46. Disciplination of sight in Counterstrike-gaming
    47. 47. http://www.youtube.com/watch?v=9Bt_imFIYQU
    48. 48. Self-exposure as a medialised care of the self
    49. 49. Quelle: mtv.comhttp://www.mtv.com/shows/i_want_a_famous_face-2/series.jhtml
    50. 50. Quelle: mtv.com
    51. 51. Quelle: mtv.com
    52. 52. Quelle: mtv.com
    53. 53. Quelle: mtv.com
    54. 54. Quelle: mtv.com
    55. 55. Quelle: mtv.com
    56. 56. Quelle: mtv.com
    57. 57. Quelle: mtv.com
    58. 58. Jennette Kate Winslet http://www.mtv.com/onair/i_want_a_famous_face/meet_the_patients/
    59. 59. The governementalisation of sight in online-networking-platforms
    60. 60. ?
    61. 61. ? ? ? ??
    62. 62. practices of self-governance within visual ,economies of recognition‘: The individual as its own „creative industry“? ? ? ??
    63. 63. Free-flowing viral subversions of visual hegemoniality in photoshop memes
    64. 64. „County mayor Li Ningyi and vice-mayor Tang Xiaobing areinspecting the newly constructed country road at Lihong Town.“ Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    65. 65. Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    66. 66. Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    67. 67. Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    68. 68. Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    69. 69. Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    70. 70. Source: http://knowyourmeme.com/memes/floating-chinese-government-officials
    71. 71. John Pike, the „pepper spraying cop“Source: http://www.guardian.co.uk/commentisfree/2011/nov/23/pepper-spraying-cop-photoshop-justice
    72. 72. http://peppersprayingcop.tumblr.com/
    73. 73. http://peppersprayingcop.tumblr.com/
    74. 74. http://peppersprayingcop.tumblr.com/
    75. 75. http://peppersprayingcop.tumblr.com/
    76. 76. http://peppersprayingcop.tumblr.com/
    77. 77. http://peppersprayingcop.tumblr.com/
    78. 78. 1) Virally gaining public attention ➔ immediate loss of control 2) Creating visual difference (remix)3) Decontextualisation of the image from its former context: a process of political (re-) approproation of the public view
    79. 79. Dr. Benjamin Jörissen http://joerissen.name benjamin@joerissen.name Thank you! Slides available at:www.joerissen.name
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