Empowerment of the Consumer<br />Presentationfor OECD<br />Paris, 9 july 2009<br />Rob Groenemeijer<br />Chairman NBVA<br ...
NBVAorganisation of independent financialadvisors and insurance brokers<br /><ul><li>Founded in 1909
 880 members
 6100 employees
 3 millioncustomers
 3.5 billion premium income</li></li></ul><li>CentiQaninitiative of the Ministry of Finance in The Netherlands<br />Missio...
Financial Markets<br />Consumer <br /><ul><li>Low interest
Little knowledge
No time</li></ul>Products<br /><ul><li>High complexity
Massivedocumentation
Many product substitutes</li></li></ul><li>The empowered consumer will be<br />No specialist<br />BUT<br />Bettermotivated...
The environment forfinancialadvice has changedforever<br />The EU (MIFID) sets the standardfor the financialmarkets<br /><...
Client in the drivingseat
 Transparency
 Protection & Awareness</li></ul>The Future of Finance : Service will be the Key Succes Factor<br />
Insurance companies<br />Banks<br />Platforms for access to products and services<br />FinancialAdvisor<br />Consumer<br /...
www.nbva.nl/nbvatv<br />One-minute customer <br />oriented movies<br /><ul><li>Pension
Mortgage
Remortgaging
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OECD presentation, Consumer Empowerment, 9 juli 2009

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NBVA introduces animation character Frank, the consumer, to independently inform public about financial services.

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OECD presentation, Consumer Empowerment, 9 juli 2009

  1. 1. Empowerment of the Consumer<br />Presentationfor OECD<br />Paris, 9 july 2009<br />Rob Groenemeijer<br />Chairman NBVA<br />ChairmanFederation FIDIN<br />
  2. 2. NBVAorganisation of independent financialadvisors and insurance brokers<br /><ul><li>Founded in 1909
  3. 3. 880 members
  4. 4. 6100 employees
  5. 5. 3 millioncustomers
  6. 6. 3.5 billion premium income</li></li></ul><li>CentiQaninitiative of the Ministry of Finance in The Netherlands<br />MissionCentiQ<br />CentiQ partners share the ambition to enhancebetterinsight in financialmattersforconsumers in order to consciouslytakefinancialdecisions<br />NBVA is a partner of CentiQ<br />
  7. 7. Financial Markets<br />Consumer <br /><ul><li>Low interest
  8. 8. Little knowledge
  9. 9. No time</li></ul>Products<br /><ul><li>High complexity
  10. 10. Massivedocumentation
  11. 11. Many product substitutes</li></li></ul><li>The empowered consumer will be<br />No specialist<br />BUT<br />Bettermotivated<br />Selfconscious<br />Asking the right questions<br />
  12. 12. The environment forfinancialadvice has changedforever<br />The EU (MIFID) sets the standardfor the financialmarkets<br /><ul><li>Quality of advice
  13. 13. Client in the drivingseat
  14. 14. Financial advisors act to the benefit of the customer</li></ul>NBVA marketing activities will focus on the interests of the consumer<br /><ul><li> Integrity
  15. 15. Transparency
  16. 16. Protection & Awareness</li></ul>The Future of Finance : Service will be the Key Succes Factor<br />
  17. 17. Insurance companies<br />Banks<br />Platforms for access to products and services<br />FinancialAdvisor<br />Consumer<br />Integrity, quality, transparency <br />
  18. 18. NBVA’snewapproach of customerinformation<br />go to www.nbva.nl/nbvatv andmeet FRANK (= the consumer)<br />
  19. 19.
  20. 20. www.nbva.nl/nbvatv<br />One-minute customer <br />oriented movies<br /><ul><li>Pension
  21. 21. Pensiongap
  22. 22. Mortgage
  23. 23. Remortgaging
  24. 24. Investing
  25. 25. Life cycle
  26. 26. Car Insurance
  27. 27. Travel insurance
  28. 28. Home-owner
  29. 29. Household</li></li></ul><li>
  30. 30. Pension Build-up<br />Frank, take care of your financial future, <br />take care of the third pillar <br />First pillar state provision will continue to be funded on a pay-as-you-go basis <br />Second pillar depends on employment, might include pension gaps<br />Use the Private Pension 3rd Pillar to save on taxes and secure your financial future <br />http://www.nbva.nl/nbvatv-kijken/pensioenopbouw<br />
  31. 31.
  32. 32. Educating Frank<br />
  33. 33. Remortgaging<br />Frank, be careful, <br />Costs might pile up…..<br />Bear in mind that remortgaging is not a cost-free process though. Your current mortgage may carry penalties or charges if you try to leave it early, plus there will probably be costs associated with the new deal, so factor all of this into your decision. <br />http://www.nbva.nl/nbvatv-kijken/oversluiten<br />
  34. 34.
  35. 35. Investing<br />Frank, know yourself as part of your investment plan<br />Frank, are you an <br />Offensive, <br />Neutral or <br />Defensive <br />Investor<br />http://www.nbva.nl/nbvatv-kijken/beleggen<br />
  36. 36.
  37. 37. Investments so far<br />10 youtube movies<br />1 flagship site : nbva.nl<br />900 member sites<br />Online campaign (100.000+ clicks)<br />TV campaign (200+ GRP)<br />Budget : EUR 300.000<br /><ul><li>10 newmovies in production</li></li></ul><li>Thank you for your attention<br />www.nbva.nl/nbvatv<br />

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