The TNT in
B2B Marketing
B2B Rocks
May 2014 Paris
Two problems:
Commoditization
and
Ease of Consumer Information
Businesses are not making purchase
decisions solely based on logic
and objective criteria
Unsexy products
but emotions needed
Solution Products
need a Brand
Brands create economic value
Create your Brand DNA and
align with Corporate Strategy
Consistency + Persistency
+ One voice
Make your brand tangible
(with activity and give it time)
Create content people love
THANK YOU! @joergpaymill
The TNT in B2B Marketing
The TNT in B2B Marketing
The TNT in B2B Marketing
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The TNT in B2B Marketing

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Brand importance in B2B

Published in: Marketing, Business, Technology
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The TNT in B2B Marketing

  1. 1. The TNT in B2B Marketing B2B Rocks May 2014 Paris
  2. 2. Two problems: Commoditization and Ease of Consumer Information
  3. 3. Businesses are not making purchase decisions solely based on logic and objective criteria
  4. 4. Unsexy products but emotions needed
  5. 5. Solution Products need a Brand
  6. 6. Brands create economic value
  7. 7. Create your Brand DNA and align with Corporate Strategy
  8. 8. Consistency + Persistency + One voice
  9. 9. Make your brand tangible (with activity and give it time)
  10. 10. Create content people love
  11. 11. THANK YOU! @joergpaymill
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