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The TNT in B2B Marketing
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The TNT in B2B Marketing

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Brand importance in B2B

Brand importance in B2B

Published in: Marketing, Business, Technology

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  • 1. The TNT in B2B Marketing B2B Rocks May 2014 Paris
  • 2. Two problems: Commoditization and Ease of Consumer Information
  • 3. Businesses are not making purchase decisions solely based on logic and objective criteria
  • 4. Unsexy products but emotions needed
  • 5. Solution Products need a Brand
  • 6. Brands create economic value
  • 7. Create your Brand DNA and align with Corporate Strategy
  • 8. Consistency + Persistency + One voice
  • 9. Make your brand tangible (with activity and give it time)
  • 10. Create content people love
  • 11. THANK YOU! @joergpaymill