Science communication - University of Antwerp
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Science communication - University of Antwerp

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A slide deck discussing the relevance of many-to-many communication as follow-up of the Janssen ESOF science bus.

A slide deck discussing the relevance of many-to-many communication as follow-up of the Janssen ESOF science bus.
The discussion took place at the University of Antwerp.

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  • Idea based on the story of MendeleevKeeping Found Things Found, page 255

Science communication - University of Antwerp Science communication - University of Antwerp Presentation Transcript

  • Me: A few words ...
    @joergkurtwegner
  • I am a chemist
    Photo – Flickr – susanbrandstudio
  • with a PhD in computer science
    Photo – Flickr – mercuryvapour
  • While studying I searched in books
    I am in big pharma, knowledge management and communication is not only important, it is a critical strategy!
    Photo – Flickr – emdot
  • Now, not only publications, but also
    data sources are ‘exploding’
    Regulations
    -OMICS
    x5from 100k
    to 500k
    Last 10 years
    Patients
    Literature
    x1.6from 500k
    to 800k
    Last 10 years
  • Search and global collaboration withnon-digital media is not efficient, anymore.
    Photo – Flickr – Chris Devers
  • Competitionis global and efficiencyiskey! A growing long-tailraises a challenge forresearchfunding (and business sponsors)
    popularity
    Increase of new,
    user-centric and
    opportunities
    topics
  • How canweimprovethis?
    Increasenetworkingcapacity, knowledge management, and improvescientific communication (on multiple levels)
  • Making Deeper Connections
    Managing and tying knowledge together
    Photo – Flickr – Naveen Roy
  • The ESOF network wascreated and staystightlyconnected
    ESOF network
    Source: FaceBook, SocialGraph, joergkurtwegner
  • Collaborative literature management alsoincreasesfindability
  • Do you still believe your publications get
    a constant attention?
    Angewandte Chemie, 2011. DOI 10.1002/anie.201007335
  • Every connection adds and measures value
    Note: A publication is just one form of communication and knowledge we need to manage
    Photo – Flickr – Pink Sherbet Photography
  • I am
    Wegner, JK
    Jörg Kurt Wegner
    Joerg Kurt Wegner
    Joergkurtwegner

    Indentitymanagmentiscritical
  • Digital communication examples
    Scientificknowledgemanagmentexamples
    ... and growth strategies
  • The Hexacyclinol showdown! The power of science 2.0
    There's a Mitsunobu inversion, via thiophenol, which occurs on a brutally hindered tertiary alcohol, which is certainly not something I'd expect to happen, or count on midway
    through a thirty-odd step route.
    … But according to Rychnovsky, the published structure for the natural product has to be wrong!
    Like almost every other chemistry journalist and blogger at the ACS meeting, I spent Wednesday afternoon at the "Total Synthesis of Complex Molecules" symposium, or as I’d come to think of it: "The Hexacyclinol Showdown.“!
    Blogging
    Sources: [1], [2], [3], [4], [5], [6], [7]
  • Tips: Be honest, “real”, regular,be part of the crowd (one of us)
    Derek’s blog is very well established:
    He got featured by Nature publishing group
    Serves as a meeting place for pharma people, posts can be triggered by audience
    18
    Blogging
  • The digital age is the ‘metric’ age
    19
    Knowledge=People+Information
    Integration
    Personal metrics are keyContribution transparency!
    Blogging
  • Growth tips: A bi-directionalintegration is a win-win senario!
    20
    Knowledge=People+Information
    Integration
    • Integration of other personal content
    • Facilitating sharing with network
    • Facilitating findability
    Blogging
  • Growth tips: A bi-directionalintegration is a win-win senario!
    21
    Knowledge=People+Information
    Integration
    Strenghten connectivity over silos
    My blog
    Chemspider.com
    Blogging
  • Static: Flickr, GoogleMobile: Posterous
    22
    Holly Blue
    Mobile: post@posterous.com
    Image sharing
  • Growth tips, check what is trendin friend networks and expandknowledge=people+information
    23
    Best of the day
    Microblogging
  • Growth tips: Twitter analyticsCytoscape and Google-OpenSocial
    Find strong hubs in your networks, e.g.which Twitter followers have strong hubs you are not following till now?
    24
    Microblogging
  • Science wikisAn editable database the easy way
    25
    Wiki
  • Growth tips – Break down the silosMake use of semantic crowd-sourcing
    http://reflect.ws“social” curation of content
    Mashups increase efficiency and decreases “discovery costs”
    26
    Semantic web
  • For an efficient „digital“ communication
    A training for scientistsis a recommendedstrategy.
    Questions?@joergkurtwegner