• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
NEXT Mobile Trends 2011
 

NEXT Mobile Trends 2011

on

  • 17,736 views

These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend ...

These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!

Statistics

Views

Total Views
17,736
Views on SlideShare
16,837
Embed Views
899

Actions

Likes
63
Downloads
1,035
Comments
5

36 Embeds 899

http://www.jeldenttc.com 428
http://linhadeleitura.wordpress.com 213
http://madebymany.com 68
http://freshandmobile.com 45
http://lonewolflibrarian.wordpress.com 21
http://www.bitscope.us 21
http://bibliotecasemrede.blogspot.com 20
http://paper.li 15
http://franziskakrueger.tumblr.com 14
http://bitscope.tumblr.com 6
http://edicolaeuropea.blogspot.com 5
http://www.digpages.com 5
http://twitter.com 4
http://internerblog.la-red.de 4
http://localhost 3
http://morpheusmedia.tumblr.com 2
http://www.tawdis.net 2
url_unknown 2
http://tweetedtimes.com 2
http://innovationpirates.posterous.com 2
http://www.techgig.com 2
http://www.jeldenttc.com&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=30} {1934473938|||pingback 1
http://www.jeldenttc.com&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=30} {1934421929|||pingback 1
http://www.bitscope.co 1
http://www.jeldenttc.com&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=30} {1016494415|||pingback 1
http://www.jeldenttc.com&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=30} {975179530|||pingback 1
http://bibliotecasemrede.blogspot.pt 1
http://www.jeldenttc.com&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=30} {406653872|||pingback 1
http://www.jeldenttc.com&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=30} {938760475|||pingback 1
http://www.slideshare.net 1
http://www.ofertadeviaje.org 1
http://www.ofertadeviajes.eu 1
http://vtunnel.com 1
http://tingchaosum.blogspot.com 1
http://newsunlimited.in 1
http://127.0.0.1:8888 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 5 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Nice, thanks for sharing
    Are you sure you want to
    Your message goes here
    Processing…
  • ritakoneh@hotmail.co.uk
    Hola el meu amic nou
    El meu nom és rita vaig veure el seu perfil en (www.slideshare.net) i m'encanta crec que podem fer clic així que si us plau m'agradaria a enviar de tornada a través de la meva adreça de correu electrònic així: perquè jo pugui et va dir més sobre mi i dono la meva imatge dolça, perquè pugui saber que em va bé.
    A l'espera de veure la seva resposta el més aviat possible encantadora.
    Miss ritakoneh@hotmail.co.uk rita
    Are you sure you want to
    Your message goes here
    Processing…
  • Really good presentation! I love your design and the wonderful images! It's stunning to see how mobile phones are used as a new generation of gadgets. In Brasil the Mobile is used to share music, play music and learn choreos for the carnaval together. The recent number of mobile users in Brasil went up to 2,5 mio users (from 1,7 mio in Jan/2010) but the majority of 80% are prepaid contracts.
    Are you sure you want to
    Your message goes here
    Processing…
  • =)
    Are you sure you want to
    Your message goes here
    Processing…
  • Some really interesting points...
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    NEXT Mobile Trends 2011 NEXT Mobile Trends 2011 Presentation Transcript

    • NEXT Mobile Trends 2011
    • Trend 1: Trend 2:#Smartware #TransactionismTrend 3: Trend 4:#Dumbphonia #Intertainment
    • Hardware + Mobile Software= #Smartware
    • Shopping X Smartphones = #Transactionism
    • Mobile Revolution– Smartphone Hype= #Dumbphonia
    • Read Interact( ) + Watch + Listen= #Intertainment
    • Trend 1: #SmartwareMobile devices make new environments intelligent
    • „Whatever you do, do mobile first“ Eric Schmidt, CEO Google Source: http://www.geek.com/wp-content/uploads/2009/07/eric_large.jpg
    • Source: Dominic Episcopo, Meat America, www.episcopo.com Whatever I do?
    • There is surelyan app for that,already Source: iHandy Wasserwaage, iTunes App-Store
    • Source: http://www.economy-one.de/swfapps/ipad/first/showroom/ Apps first hasbecome the newparadigm ofpublishing
    • Mobile ischanging theway websitesare designed Source: http://news.designlanguage.com/post/1611663345
    • Source: http://www.allmystery.de/themen/uf25902-43 Navigating with fingers instead of mouse and keyboard
    • Source: Marco Fulle, Eyjafjallajökull eruption, April 2010 No Flash, but HTML5
    • There is somuch morethan only anapp for that.Smart mobiledevices arethe smartestgadget weown Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa
    • Smart mobile devices willbe the brain of any kind ofdumb physical hardware Source: iSnipe App
    • Smartphones havealready replaceddigital cameras.Camera makers getreduced to selllenses for iPhones Source: http://photojojo.com
    • Source: The iPad Orchestra Smart mobile devicesare becoming musicalinstruments
    • Touch devices are the new supertoys for toddlers Source: http://www.flickr.com/photos/aperturismo/4488285832/in/photostream/
    • Source: Mini eScooter, http://images.freshnessmag.com/wp-content/uploads//2010/09/mini-scooter-e-concept-unveiling-agyness-deyn-15.jpg Mobile devices become personal dashboards and ignition keys
    • SIM cards will beembedded into anyhardware soon Source: http://thecellphonejunkie.com/2010/11/18/gsm-association-looking-at-embedded-sim-cards/
    • Source: Kindle From´subphones´likeeReaders ...
    • ... to connected cars. In 2014 every new car issupposed have an embedded SIM card Source: BMW Connected Drive
    • Is the next generation of smart mobile devices fully  embedded? Source: http://www.kylebean.co.uk/portfolio/#mobileevolution
    • Mobile software is the basis for rapidinnovation. It brings hardware to live faster andbetter. It offers an ecosystem with opportunities The next generation for external partners Source: Apple Appstore, 2011
    • „Our competitors aren´ttaking our market sharewith devices, they aretaking our market sharewith an entire ecosystem.“Stephen Elop, CEO Nokia Source: Bosch Refrigerator, Dinosaur Leg, DDB, 2010
    • Android is the new super- OS for any device maker The next generation Source: Android Activations October 2008 – January 2011, http://www.youtube.com/watch?v=fqFpq9WXbJo
    • Expect a springtide of new app- stores and app concepts for everything from cars or TVs to browsers and desktops Source: http://www.androidappdeveloper.biz/wp-content/uploads/2011/01/amazon-appstore-dev-portal-android-app-developer.jpg
    • Who is responsible forDeveloper Relations in yourcompany? The next generation Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa
    • Speakers in the session #Smartware Harald Neidhardt, Smaato/MLOVE Louisa Heinrich, Fjord Design Usman Haque, Connecting Environments
    • Trend 2: #TransactionismSmart mobile devices change the way we buy and pay
    • Source: http://www.switched.com/2010/12/08/best-shopping-apps-save-time-money-sanity/ As consumers we all haveused our phones in storesas shopping lists, to takepictures, compare pricesetc.
    • Source: Albert Heijn We scan barcodes, in order to getLocation based shopping nutrition2010s Foursquare hype brought a lot of attention to check-ins,rewards and gamemechanics. Facebook Places is usedinformation, health for local recommendations,check-ins at stores, too. In return for sharing their whereaboutsconsumers receive coupons or deals. Shopkick pushes this idea to recipes, sync themthe utmost. Shopkick offers rewards for shoppers when theycheck in to a store and when they scan a barcode etc. Partneringwith companies like Bestbuy, Shopkick use these rewards to bring shopping with ourpeople into the stores, track how they move through the store andwhat interests them. list ...
    • Source: Amazon Shopping App Location based shopping 2010s Foursquare hype brought a lot of attention to check-ins,rewards and gamemechanics. Facebook Places is used foran order through ... or place local one of the fantastic shoppingcheck-ins at stores, too. In return for sharing their whereaboutsconsumers receive coupons or deals. Shopkick pushes this idea to apps. Amazon and eBay seethe utmost. Shopkick offers rewards for shoppers when theycheck in to a store and when they scan a barcode etc. Partneringwith companies like Bestbuy, Shopkickretail as one essential entry use these rewards to bringpeople into the stores, track how they move through the store andwhat interests them. point for M-commerce
    • Now, retailers start toembrace smart mobiledevices Enhancements Mobile as an additionalThese days smartphones become integrated into cars. They connect our dashboard tosales, marketing all the data on our phones and use the information of ourthe internet, let us access to andpayment tool, too this is elementary. Ford Sync, MINI Connected alreadye-cars. Especially for electro carsscooter-concept of SMART and MINI point towards this near future car vision or thetoday. Source: Martin Recke, 2011
    • We are invited to check-in at local stores to getdiscounts or coupons. Retailers want us to share ourshopping whereabouts with our friends
    • Retailers would like to recognizecustomers at the entrance, not at thecheck-out. They are keen to know howwe move, what we watch and pick.Shopkick offers all that in one app.Customers are rewarded with rewards .
    • With smartphonescustomers will lookwhere else in the cityproducts are in stock.Retailers can maketheir productinventory transparentusing Milo
    • Augmented Reality will enhance shopping districtswith virtual outdoor advertising for those who useAR browsers like Layar NFC Die Mehrheit der Nutzer w
    • Source: http://www.opticiens-atol.com w reztuN red tiehrheM eiD CFNAugmented Reality apps start to support retail. Theywill be used to virtually try on products. The imagescan be saved in order to remember them, show themto friends or buy through the app
    • Virtual goods will be placed in shopping malls. ARmakes them visible. Customers can collect them forfun, special treatments or deals Source: Goldrungo.com
    • Virtual goodsand news areamong thetop-sellers ofin-app-purchases
    • Near FieldCommunicationhas been aroundfor a long time.Now, Google andApple give thistechnology a hugepush to makemobile payment,couponing andticketing easier
    • Source: Square.com Telcos, retailers,banks and credit cardcompanies get readyfor mobile payment.Phones withoutintegrated NFC chipcan use an RFID tagor the Square adapter.
    • Speakers in the session #Transactionism Franziska von Lewinski, Interone Olivier Audouze, Total Immersion Matthäus Krzykowski, Xylogic/Venturebeat Marcel Hastenteufel, SinnerSchrader
    • Trend 3: #DumbphoniaWhy it is smart to embrace featurephones, SMS and the like
    • The vast majority of peopleworldwide have nosmartphone, no data plans orfast mobile internetconnection
    • Source: www.movirtu.com More than 2.5 billion people make a living of lessthan $2.5 a day. For them even standard featurephones are unaffordable. UK company Movirtu hasintroduced a virtual phone concept. People can usetheir own number on any phone
    • In Africa featurephones arewidely used totransfer money.M-Pesa inKenya has morethan 10 miosubscribers Source: www.safaricom.co.ke
    • Source: http://www.flickr.com/photos/53374366@N07/4931706846/ Feature phones are simple,easy to hack and to modify.People in developingcountries come up with theirown solutions to problems.
    • So called bandit phones have a double-digitmarketshare in China. Apart from fun conceptmany bandit phones anticipate new features.
    • There is a fascination formodded feature phones here,too. Think of steampunkphones
    • John´s Phone was the hero of all gadget blogs last autumn. With this phone you cannot even send SMS and you write your numbers into a physical address book. Source: www.johnsphone.com
    • Lekki from France re-introduces popular 90s phones in bright colours. All phones are original phones. Only coloured or broken parts have been replacedSource: www.lekki.fr
    • The average USteenager sends3.339 text messagesa month. HMU (=Hit Me Up =text or call me)was the number 1meme on Facebookin 2010.
    • In order to boost mobileaccess Facebook launched0.facebook.com. This is atext-only version of thefamous network. Thanksto cooperations with morethan 50 mobile operatorsit is free to use on theirnetworks
    • Twitter goes back to itsroots. Follow people onTwitter and receive theirtweets as SMS.
    • Source: www.shorthandmobile.com Fancy to browse the web on feature phones withoutdata plan? Shorthand translates websites into text-apps. Browsing is fully based on SMS
    • Gemalto just introduced the Facebook SIM. Userscan browse the social network on an SMS basis.The service is based on a subscription model
    • Source: www.blyk.com Providingcustomers withfree calls, sms ordata plans is acoming businessmodel. In returncustomersreceive ads,information andcoupons frombrands they like.
    • Speakers in the session #Dumphonia Jessica Colaco, iHub Kenya
    • Trend 4: #IntertainmentEntertainment finally becomes interactive
    • Source: Mini vs. Monster, http://www.youtube.com/watch?v=ZnsTrxOS_r0 Entertainment asknow it is dead.Thanks to smartmobile devices itbecomes socialagain, getsinteractive andworks acrossplatforms ...
    • Source: smokescreengame.com ... and in real life, too. Alternate Reality Games arevirtual games played in the real world using IM,phone calls, emails etc.
    • Smart mobile devices are thebackchannel the TV industryhas been waiting for.Especially live shows useTwitter as conversation tool
    • Source: Getglue.com In order to share the experience users can check-infor their favourite TV show. With GetGlue they canlet their friends know what they are currentlywatching, earn badges etc.
    • Source: IntoNow App Sync Apps use the built-in microphone to sync your smart mobile device with the TV program that you watch. These apps could be the starting point for audience interaction.
    • eBooks are outselling paperbacks. This makesnew business models and interactive formatspossible.
    • Source: Volumique.com/en Smart mobile devices will be used to interact witha multitude of physical objects. The devicerecognizes these
    • Source: Volumique.com/en Smart mobiledevices will beused to playinteractive boardgames
    • Source: Microsoft Research After the hugesuccess of theKinect voice and Mobilecontrolgesture Gaming safsdfjasjkdhfla will make its wayinto mobile soon.
    • Speakers in the session #Intertainment Oliver Reichenstein, Information Architects Peter Vesterbacka, Rovio Bertrand Duplat, Volumique
    • THX! See you at NEXT11 on May 17 & 18in Berlin! www.jeldenttc.com@joergjelden