NEXT Mobile Trends 2011

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These trends emerged while putting together my sessions and inviting speakers for the mobile and emerging channels track at NEXT11. Together with speakers and the audience we will discuss each trend in one session. So, do not to miss it... NEXT11 takes place on May 17 & 18, 2011 in Berlin, Germany. www.nextconf.eu!

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  • Nice, thanks for sharing
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  • ritakoneh@hotmail.co.uk
    Hola el meu amic nou
    El meu nom és rita vaig veure el seu perfil en (www.slideshare.net) i m'encanta crec que podem fer clic així que si us plau m'agradaria a enviar de tornada a través de la meva adreça de correu electrònic així: perquè jo pugui et va dir més sobre mi i dono la meva imatge dolça, perquè pugui saber que em va bé.
    A l'espera de veure la seva resposta el més aviat possible encantadora.
    Miss ritakoneh@hotmail.co.uk rita
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  • Really good presentation! I love your design and the wonderful images! It's stunning to see how mobile phones are used as a new generation of gadgets. In Brasil the Mobile is used to share music, play music and learn choreos for the carnaval together. The recent number of mobile users in Brasil went up to 2,5 mio users (from 1,7 mio in Jan/2010) but the majority of 80% are prepaid contracts.
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  • =)
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  • Some really interesting points...
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NEXT Mobile Trends 2011

  1. NEXT Mobile Trends 2011
  2. Trend 1: Trend 2:#Smartware #TransactionismTrend 3: Trend 4:#Dumbphonia #Intertainment
  3. Hardware + Mobile Software= #Smartware
  4. Shopping X Smartphones = #Transactionism
  5. Mobile Revolution– Smartphone Hype= #Dumbphonia
  6. Read Interact( ) + Watch + Listen= #Intertainment
  7. Trend 1: #SmartwareMobile devices make new environments intelligent
  8. „Whatever you do, do mobile first“ Eric Schmidt, CEO Google Source: http://www.geek.com/wp-content/uploads/2009/07/eric_large.jpg
  9. Source: Dominic Episcopo, Meat America, www.episcopo.com Whatever I do?
  10. There is surelyan app for that,already Source: iHandy Wasserwaage, iTunes App-Store
  11. Source: http://www.economy-one.de/swfapps/ipad/first/showroom/ Apps first hasbecome the newparadigm ofpublishing
  12. Mobile ischanging theway websitesare designed Source: http://news.designlanguage.com/post/1611663345
  13. Source: http://www.allmystery.de/themen/uf25902-43 Navigating with fingers instead of mouse and keyboard
  14. Source: Marco Fulle, Eyjafjallajökull eruption, April 2010 No Flash, but HTML5
  15. There is somuch morethan only anapp for that.Smart mobiledevices arethe smartestgadget weown Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa
  16. Smart mobile devices willbe the brain of any kind ofdumb physical hardware Source: iSnipe App
  17. Smartphones havealready replaceddigital cameras.Camera makers getreduced to selllenses for iPhones Source: http://photojojo.com
  18. Source: The iPad Orchestra Smart mobile devicesare becoming musicalinstruments
  19. Touch devices are the new supertoys for toddlers Source: http://www.flickr.com/photos/aperturismo/4488285832/in/photostream/
  20. Source: Mini eScooter, http://images.freshnessmag.com/wp-content/uploads//2010/09/mini-scooter-e-concept-unveiling-agyness-deyn-15.jpg Mobile devices become personal dashboards and ignition keys
  21. SIM cards will beembedded into anyhardware soon Source: http://thecellphonejunkie.com/2010/11/18/gsm-association-looking-at-embedded-sim-cards/
  22. Source: Kindle From´subphones´likeeReaders ...
  23. ... to connected cars. In 2014 every new car issupposed have an embedded SIM card Source: BMW Connected Drive
  24. Is the next generation of smart mobile devices fully embedded? Source: http://www.kylebean.co.uk/portfolio/#mobileevolution
  25. Mobile software is the basis for rapidinnovation. It brings hardware to live faster andbetter. It offers an ecosystem with opportunities The next generation for external partners Source: Apple Appstore, 2011
  26. „Our competitors aren´ttaking our market sharewith devices, they aretaking our market sharewith an entire ecosystem.“Stephen Elop, CEO Nokia Source: Bosch Refrigerator, Dinosaur Leg, DDB, 2010
  27. Android is the new super- OS for any device maker The next generation Source: Android Activations October 2008 – January 2011, http://www.youtube.com/watch?v=fqFpq9WXbJo
  28. Expect a springtide of new app- stores and app concepts for everything from cars or TVs to browsers and desktops Source: http://www.androidappdeveloper.biz/wp-content/uploads/2011/01/amazon-appstore-dev-portal-android-app-developer.jpg
  29. Who is responsible forDeveloper Relations in yourcompany? The next generation Source: http://ffffound.com/image/234e89a8564f30c799c15b1f8d65731844359faa
  30. Speakers in the session #Smartware Harald Neidhardt, Smaato/MLOVE Louisa Heinrich, Fjord Design Usman Haque, Connecting Environments
  31. Trend 2: #TransactionismSmart mobile devices change the way we buy and pay
  32. Source: http://www.switched.com/2010/12/08/best-shopping-apps-save-time-money-sanity/ As consumers we all haveused our phones in storesas shopping lists, to takepictures, compare pricesetc.
  33. Source: Albert Heijn We scan barcodes, in order to getLocation based shopping nutrition2010s Foursquare hype brought a lot of attention to check-ins,rewards and gamemechanics. Facebook Places is usedinformation, health for local recommendations,check-ins at stores, too. In return for sharing their whereaboutsconsumers receive coupons or deals. Shopkick pushes this idea to recipes, sync themthe utmost. Shopkick offers rewards for shoppers when theycheck in to a store and when they scan a barcode etc. Partneringwith companies like Bestbuy, Shopkick use these rewards to bring shopping with ourpeople into the stores, track how they move through the store andwhat interests them. list ...
  34. Source: Amazon Shopping App Location based shopping 2010s Foursquare hype brought a lot of attention to check-ins,rewards and gamemechanics. Facebook Places is used foran order through ... or place local one of the fantastic shoppingcheck-ins at stores, too. In return for sharing their whereaboutsconsumers receive coupons or deals. Shopkick pushes this idea to apps. Amazon and eBay seethe utmost. Shopkick offers rewards for shoppers when theycheck in to a store and when they scan a barcode etc. Partneringwith companies like Bestbuy, Shopkickretail as one essential entry use these rewards to bringpeople into the stores, track how they move through the store andwhat interests them. point for M-commerce
  35. Now, retailers start toembrace smart mobiledevices Enhancements Mobile as an additionalThese days smartphones become integrated into cars. They connect our dashboard tosales, marketing all the data on our phones and use the information of ourthe internet, let us access to andpayment tool, too this is elementary. Ford Sync, MINI Connected alreadye-cars. Especially for electro carsscooter-concept of SMART and MINI point towards this near future car vision or thetoday. Source: Martin Recke, 2011
  36. We are invited to check-in at local stores to getdiscounts or coupons. Retailers want us to share ourshopping whereabouts with our friends
  37. Retailers would like to recognizecustomers at the entrance, not at thecheck-out. They are keen to know howwe move, what we watch and pick.Shopkick offers all that in one app.Customers are rewarded with rewards .
  38. With smartphonescustomers will lookwhere else in the cityproducts are in stock.Retailers can maketheir productinventory transparentusing Milo
  39. Augmented Reality will enhance shopping districtswith virtual outdoor advertising for those who useAR browsers like Layar NFC Die Mehrheit der Nutzer w
  40. Source: http://www.opticiens-atol.com w reztuN red tiehrheM eiD CFNAugmented Reality apps start to support retail. Theywill be used to virtually try on products. The imagescan be saved in order to remember them, show themto friends or buy through the app
  41. Virtual goods will be placed in shopping malls. ARmakes them visible. Customers can collect them forfun, special treatments or deals Source: Goldrungo.com
  42. Virtual goodsand news areamong thetop-sellers ofin-app-purchases
  43. Near FieldCommunicationhas been aroundfor a long time.Now, Google andApple give thistechnology a hugepush to makemobile payment,couponing andticketing easier
  44. Source: Square.com Telcos, retailers,banks and credit cardcompanies get readyfor mobile payment.Phones withoutintegrated NFC chipcan use an RFID tagor the Square adapter.
  45. Speakers in the session #Transactionism Franziska von Lewinski, Interone Olivier Audouze, Total Immersion Matthäus Krzykowski, Xylogic/Venturebeat Marcel Hastenteufel, SinnerSchrader
  46. Trend 3: #DumbphoniaWhy it is smart to embrace featurephones, SMS and the like
  47. The vast majority of peopleworldwide have nosmartphone, no data plans orfast mobile internetconnection
  48. Source: www.movirtu.com More than 2.5 billion people make a living of lessthan $2.5 a day. For them even standard featurephones are unaffordable. UK company Movirtu hasintroduced a virtual phone concept. People can usetheir own number on any phone
  49. In Africa featurephones arewidely used totransfer money.M-Pesa inKenya has morethan 10 miosubscribers Source: www.safaricom.co.ke
  50. Source: http://www.flickr.com/photos/53374366@N07/4931706846/ Feature phones are simple,easy to hack and to modify.People in developingcountries come up with theirown solutions to problems.
  51. So called bandit phones have a double-digitmarketshare in China. Apart from fun conceptmany bandit phones anticipate new features.
  52. There is a fascination formodded feature phones here,too. Think of steampunkphones
  53. John´s Phone was the hero of all gadget blogs last autumn. With this phone you cannot even send SMS and you write your numbers into a physical address book. Source: www.johnsphone.com
  54. Lekki from France re-introduces popular 90s phones in bright colours. All phones are original phones. Only coloured or broken parts have been replacedSource: www.lekki.fr
  55. The average USteenager sends3.339 text messagesa month. HMU (=Hit Me Up =text or call me)was the number 1meme on Facebookin 2010.
  56. In order to boost mobileaccess Facebook launched0.facebook.com. This is atext-only version of thefamous network. Thanksto cooperations with morethan 50 mobile operatorsit is free to use on theirnetworks
  57. Twitter goes back to itsroots. Follow people onTwitter and receive theirtweets as SMS.
  58. Source: www.shorthandmobile.com Fancy to browse the web on feature phones withoutdata plan? Shorthand translates websites into text-apps. Browsing is fully based on SMS
  59. Gemalto just introduced the Facebook SIM. Userscan browse the social network on an SMS basis.The service is based on a subscription model
  60. Source: www.blyk.com Providingcustomers withfree calls, sms ordata plans is acoming businessmodel. In returncustomersreceive ads,information andcoupons frombrands they like.
  61. Speakers in the session #Dumphonia Jessica Colaco, iHub Kenya
  62. Trend 4: #IntertainmentEntertainment finally becomes interactive
  63. Source: Mini vs. Monster, http://www.youtube.com/watch?v=ZnsTrxOS_r0 Entertainment asknow it is dead.Thanks to smartmobile devices itbecomes socialagain, getsinteractive andworks acrossplatforms ...
  64. Source: smokescreengame.com ... and in real life, too. Alternate Reality Games arevirtual games played in the real world using IM,phone calls, emails etc.
  65. Smart mobile devices are thebackchannel the TV industryhas been waiting for.Especially live shows useTwitter as conversation tool
  66. Source: Getglue.com In order to share the experience users can check-infor their favourite TV show. With GetGlue they canlet their friends know what they are currentlywatching, earn badges etc.
  67. Source: IntoNow App Sync Apps use the built-in microphone to sync your smart mobile device with the TV program that you watch. These apps could be the starting point for audience interaction.
  68. eBooks are outselling paperbacks. This makesnew business models and interactive formatspossible.
  69. Source: Volumique.com/en Smart mobile devices will be used to interact witha multitude of physical objects. The devicerecognizes these
  70. Source: Volumique.com/en Smart mobiledevices will beused to playinteractive boardgames
  71. Source: Microsoft Research After the hugesuccess of theKinect voice and Mobilecontrolgesture Gaming safsdfjasjkdhfla will make its wayinto mobile soon.
  72. Speakers in the session #Intertainment Oliver Reichenstein, Information Architects Peter Vesterbacka, Rovio Bertrand Duplat, Volumique
  73. THX! See you at NEXT11 on May 17 18in Berlin! www.jeldenttc.com@joergjelden

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