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Agencies of the future


This is the input presentation for the idea competition about agencies of the future. It runs on Jovoto from June 12 to July 17, 2012 …

This is the input presentation for the idea competition about agencies of the future. It runs on Jovoto from June 12 to July 17, 2012

Published in Technology , Business
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  • 1. Agencies of the future
  • 2. Join us on Jovoto Jamming ideas From June 26 until July 10,2012 a collaborative think tankof 13 partners calls for creativeideas about the agencies of thefuture
  • 3. The initiators Joerg Jelden &frührot The independent trend &transformation consultantJoerg Jelden initiated thisproject together with frührotfrom Vienna. Joerg isconducting this project
  • 4. What if ... Companies start to insource creativetasks and once again establish theirown communication agencies in-house? Like Samsung does with Cheil
  • 5. What if ... Agencies work purely on the principlesof self-organisation and motivationwhere projects are pitched internally,employees decide what project theywork on and what role they take? Like Valve does:
  • 6. What if ... Agencies only have a core team ofproject managers plus a strongnetwork of partners and freelancers?
  • 7. What if ... Agencies manage and nurture theircommunity of partners and freelancersin order to broaden their portfolio andimprove capacity? Like IBM does with Liquid
  • 8. What if ... Agencies excel at managingcooperations with suppliers, specialists competitors and other clients divisions?
  • 9. What if ... Agencies receive fees based on qualityof the output or performance instead oftime spent on the job?
  • 10. What if ... Agencies work more closely with start-ups and receive shares for taking care of all their communication tasks?
  • 11. What if ... Agencies bring brands and start-upstogether and help to create compellingbrand cases?
  • 12. What if ... Agencies develop and market their own products, content or intellectualproperties instead of doingcommisioned work only? Like Anomaly, Let There Be Dragons, Made by Many do:
  • 13. What if ... Agencies would develop product andservice concepts for clients and receivelicensing fees?
  • 14. What if ... Agencies would be organised ascollective, cooperatives, associations,partnership, sociocracies or institutes?
  • 15. What if ... Agencies would be loosely organizedlike a network of like-mindedprofessionals Like The Dark Horse has done
  • 16. What if ... Agencies would embrace agile ways ofworking (iterative, rapid prototyping,Scrum, Kanban) and abandon linearwaterfall processes? 
  • 17. What if ... Agencies would act like start-ups? 
  • 18. What if ... Agencies try to reinvent themselves but clients stay conservative? 
  • 19. What if ... Agencies avoid emails and meetings infavour of collaboration tools(Basecamp, Podio, Trello), internalmicroblogs, wikis etc.? 
  • 20. What if ... Agencies would not have offices andworkplaces anymore and workcompletely virtual across the globe? 
  • 21. What if ... Agencies would gamify their internalways of working in order to get morethings done and increase fun at work? 
  • 22. What if ... Agencies would act like venturecapitalists and invest in promisingstart-ups and ideas? 
  • 23. What if ... Agencies would work for and get paidby people instead of clients? 
  • 24. What if ... Agencies would become educators/universities that train new talent onprojects? Like Hyper Island does 
  • 25. What if ... The current value chain breaks andhighly efficient creative factories takecare of all production and adaptionissues Similar to Tag Worldwide 
  • 26. What if ... The importance of creative workfurther declines while administration,consulting, compliance, security andlegal issues gain ground? 
  • 27. What if ... Agencies only develop strategies,concepts and ideas 
  • 28. What if ... Agencies become kindergartens so thatlittle ones are taken care of while staff is more at ease and inspired