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Joe Pusateri, Technical Director for Google Apps and a Certified Google Apps Deployment Specialist, presents to the iCollaboratory Symposium at Northwestern University "What Is A Cloud?"

Joe Pusateri, Technical Director for Google Apps and a Certified Google Apps Deployment Specialist, presents to the iCollaboratory Symposium at Northwestern University "What Is A Cloud?"

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  • Our value is to help businesses simplify their technology operations by leveraging Cloudbakers recipes and in the process reducing costs,  making business technology responsive and providing a platform for innovation.
  • Cost  - Cloud computing requires no capital expenditure and you just pay for what you use. A  Forreste r study showed the cost saving for a cloud based email system to yield significant savings over an on-premise system Availability  - Cloud computing environments are built for failure, i.e. when they fail they failover immediately with practically zero downtime. Cloud services generally have better than  99.9 % uptime some without any maintenance windows.  http://gigaom.com/cloud/infrastructure-key-to-googles-no-downtime-guarantee/ Security  - Cloud service providers have 1,000 of engineers working to maintain and monitor their infrastructure and 100's of engineers working on security, SMB cannot dedicate this type of resources to secure their systems. Reputable cloud vendors have a SAS 70 - type II certification at a minimum. Here is an example of the  Amazon  security standards as well as  Google's . William Blair and Co. in a their June 10, 2010 Equity Research paper - "Cloud 2.0", page 14 state  "One of the benefits provided by the cloud is leverage-system resources are shared and used efficiently and the significant and sophisticated expenditures,  including those for security ,made by cloud vendors benefit all users. This is a key selling point for small and mid-size organizations that do not have the resources to invest in security." Scalability  - The cloud computing model is a utility computing model. As you need more computing power, more storage or more bandwidth you only pay for what you use. A great read on this topic is  "The Big Switch " by Nicholas Carr, it's an easy read with a lot of insight into technology, without being technical. Liberation  - By leveraging the cloud, you liberate your business. You are no longer bound to servers, VPN's, uptime concerns or even the building you work in, you can work from anywhere where you have an internet connection, you can work on just about any computing device, a desktop, laptop, tablet or mobile device all running just about any operating system and you free up your working capital too.
  • Cost  - Cloud computing requires no capital expenditure and you just pay for what you use. A  Forreste r study showed the cost saving for a cloud based email system to yield significant savings over an on-premise system Availability  - Cloud computing environments are built for failure, i.e. when they fail they failover immediately with practically zero downtime. Cloud services generally have better than  99.9 % uptime some without any maintenance windows.  http://gigaom.com/cloud/infrastructure-key-to-googles-no-downtime-guarantee/ Security  - Cloud service providers have 1,000 of engineers working to maintain and monitor their infrastructure and 100's of engineers working on security, SMB cannot dedicate this type of resources to secure their systems. Reputable cloud vendors have a SAS 70 - type II certification at a minimum. Here is an example of the  Amazon  security standards as well as  Google's . William Blair and Co. in a their June 10, 2010 Equity Research paper - "Cloud 2.0", page 14 state  "One of the benefits provided by the cloud is leverage-system resources are shared and used efficiently and the significant and sophisticated expenditures,  including those for security ,made by cloud vendors benefit all users. This is a key selling point for small and mid-size organizations that do not have the resources to invest in security." Scalability  - The cloud computing model is a utility computing model. As you need more computing power, more storage or more bandwidth you only pay for what you use. A great read on this topic is  "The Big Switch " by Nicholas Carr, it's an easy read with a lot of insight into technology, without being technical. Liberation  - By leveraging the cloud, you liberate your business. You are no longer bound to servers, VPN's, uptime concerns or even the building you work in, you can work from anywhere where you have an internet connection, you can work on just about any computing device, a desktop, laptop, tablet or mobile device all running just about any operating system and you free up your working capital too.
  • Cost  - Cloud computing requires no capital expenditure and you just pay for what you use. A  Forreste r study showed the cost saving for a cloud based email system to yield significant savings over an on-premise system Availability  - Cloud computing environments are built for failure, i.e. when they fail they failover immediately with practically zero downtime. Cloud services generally have better than  99.9 % uptime some without any maintenance windows.  http://gigaom.com/cloud/infrastructure-key-to-googles-no-downtime-guarantee/ Security  - Cloud service providers have 1,000 of engineers working to maintain and monitor their infrastructure and 100's of engineers working on security, SMB cannot dedicate this type of resources to secure their systems. Reputable cloud vendors have a SAS 70 - type II certification at a minimum. Here is an example of the  Amazon  security standards as well as  Google's . William Blair and Co. in a their June 10, 2010 Equity Research paper - "Cloud 2.0", page 14 state  "One of the benefits provided by the cloud is leverage-system resources are shared and used efficiently and the significant and sophisticated expenditures,  including those for security ,made by cloud vendors benefit all users. This is a key selling point for small and mid-size organizations that do not have the resources to invest in security." Scalability  - The cloud computing model is a utility computing model. As you need more computing power, more storage or more bandwidth you only pay for what you use. A great read on this topic is  "The Big Switch " by Nicholas Carr, it's an easy read with a lot of insight into technology, without being technical. Liberation  - By leveraging the cloud, you liberate your business. You are no longer bound to servers, VPN's, uptime concerns or even the building you work in, you can work from anywhere where you have an internet connection, you can work on just about any computing device, a desktop, laptop, tablet or mobile device all running just about any operating system and you free up your working capital too.
  • Highlights four key trends in the industry: 1. Innovation: - Local Motors is a Boston based micro-manufacturing company who crowdsource car designs, use online community voting to decide which to build, has parts manufactured overseas and sells the cars in kit form. - They are able to to take a vehicle from concept to creation in >18 months - This SPEED makes them highly competitive in an industry that normally take >5 yrs to reach production 2. Collaboration: - a study by 'the Future Foundation' (a UK based independent research agency) identified an 81% correlation between collaboration and innovation - n=2,500 employees from UK/FR/DE/US/JA (500/country) - research conducted Q2 2010 - To remain competitive, businesses need to embrace collaboration by empowering their employees 3. Social: - Gartner believe that by 2012 50% of businesses will use micro-blogging (i.e. Twitter) - This allows employees to share useful business information easily to a wide group of colleagues - Businesses find that this empowers ad-hoc teams to build new ideas quickly 4. Mobility: - Morgan Stanley predict that Smartphone sales will outpace the combined sales of desktops and laptops by 2012 - Mobile workers are able to be effective from anywhere - This includes email, calendars, document creation, sharing and collaboration - Increased productivity and accelerated collaboration are some benefits seen by businesses embracing this mobile trend
  • Highlights inhibitors that prevent many businesses from leveraging the trends highlighted on the previous slide. Complex architecture: - Gartner's annual surveys repeatedly find that 80% of IT spend is focused on 'keeping the lights on' - By adopting new technologies, businesses are able to increase the amount of IT resources focused on strategic projects and improvements in core areas of business Personal productivity: - Users are often forced to collaborate by sending multiple versions of documents as email attachments - This dramatically slows down the pace of collaboration and inhibits innovation - Additionally, this causes issues related to lost productivity (collating versions), errors (unclear which version is the latest) and inconsistency (multiple versions) Complex interfaces: - Traditional IT software tends to start the design process with the business process in mind - This can lead to interfaces that are not intuitive to the user - This can also reduce productivity and deliver a poor user experience - Many web applications (i.e. Google search) are designed for the user first and deliver a more intuitive experience Device centric: - Many users are still bound to a specific device (desktop or laptop) to get their work done - This often means they need to be in the office or at least have access to that device to be productive - This also heightens risks related to security and data loss, especially if users need to carry their laptops with them
  • Cost  - Cloud computing requires no capital expenditure and you just pay for what you use. A  Forreste r study showed the cost saving for a cloud based email system to yield significant savings over an on-premise system Availability  - Cloud computing environments are built for failure, i.e. when they fail they failover immediately with practically zero downtime. Cloud services generally have better than  99.9 % uptime some without any maintenance windows.  http://gigaom.com/cloud/infrastructure-key-to-googles-no-downtime-guarantee/ Security  - Cloud service providers have 1,000 of engineers working to maintain and monitor their infrastructure and 100's of engineers working on security, SMB cannot dedicate this type of resources to secure their systems. Reputable cloud vendors have a SAS 70 - type II certification at a minimum. Here is an example of the  Amazon  security standards as well as  Google's . William Blair and Co. in a their June 10, 2010 Equity Research paper - "Cloud 2.0", page 14 state  "One of the benefits provided by the cloud is leverage-system resources are shared and used efficiently and the significant and sophisticated expenditures,  including those for security ,made by cloud vendors benefit all users. This is a key selling point for small and mid-size organizations that do not have the resources to invest in security." Scalability  - The cloud computing model is a utility computing model. As you need more computing power, more storage or more bandwidth you only pay for what you use. A great read on this topic is  "The Big Switch " by Nicholas Carr, it's an easy read with a lot of insight into technology, without being technical. Liberation  - By leveraging the cloud, you liberate your business. You are no longer bound to servers, VPN's, uptime concerns or even the building you work in, you can work from anywhere where you have an internet connection, you can work on just about any computing device, a desktop, laptop, tablet or mobile device all running just about any operating system and you free up your working capital too.
  • Have to change your mindset about how you approach the problems 1. Controls can be implemented differently 2. RightScale and other products help monitor your cloud based infrastructure 3. Audit capabilities still exist -- there is an issue with physical inspection 4. Encryption --- most important piece, ensure all data is encrypted in transit and at rest when it is is sensitive, keep control of all the keys 5. Identity Management 6. Backup / Disaster Recovery 7. Stay away from proprietary plug-ins to prevent lock - in 8. Social Engineering

Transcript

  • 1.   What is a Cloud? Joe Pusateri Technical Director of Google Apps [email_address] 630-708-0612
  • 2. Cloud computing is combining many computers' computing power and storage capabilities as if they were one big supercomputer, dynamically adjusting the supply to the need  one definition
  • 3. In the far past, businesses that required electrical power built and operated their own power plants on their premises. With the advent of electrical utilities,  a set of electricity providers built a distribution system to allow businesses to consume electricity on demand, paying for only what they used. The cloud uses the utility model for computing power. a useful metaphor
  • 4.
      • Cost - no need to purchase hardware
      • Storage - if you need more, use more
      • Innovation  - centralized updates to hardware and software
      • Availability - no down time
      • Mobility - location and device independence
      • Collaboration  - share resources
      • Green - economies of scale reduce the overall number of computers, energy use and waste
    powerful attributes of the cloud 
  • 5. four trends impacting your business Local Motors can take a new car from concept to creation under 18 months . (Source: www.local-motors.com c/o Wired magazine) “ By 2012, 50% of businesses will use micro-blogging.“ (source: Gartner, 2010) Smartphone sales to exceed desktop and notebook PCs in 2012 . (Source: Morgan Stanley, 2010) Innovation Social Mobility Collaboration “ there is an 81% correlation between collaboration and innovation”. (Source: Future Foundation, 2010)
  • 6. inhibitors restricting your ability to adapt “ $8 out of $10 spent in IT is ‘ dead money ’ — not contributing to business change and growth. ” (Source: Gartner, 2010) Applications built for a business process rather than usability. Users dependent on a specific device to get things done. Users collaborating by sending email attachments . Complex Architecture Complex interfaces Device Centric Personal Productivity
  • 7.
      • Software as a Service (SaaS)
        • Run subscription software on demand
      • Platform as a Service (PaaS)
        • My custom software application is running on the cloud's computers 
      • Infrastructure as a Service (IaaS)
        • I can log in to, use and manage a real computer that is in the cloud
    flavors of cloud computing
  • 8. cloud computing examples SaaS PaaS IaaS
  • 9. 'Your Cloud Solution Partner' www.cloudbakers.com @cloudbakers [email_address] 312 869 9680