Transcript of "September 6th, 2012 Media Presentation"
What Can We Accomplish Today › Shift our focus from push to pull marketing › Go from web pages to Communities › Reduce our cost and extend our reach › Go to where the people are › Learn to have fun › Build an online personality that is real › Brand Ourselves as experts on the market not marketing experts
Web 1.0 was all about connectivity and populating the web with content Web 2.0 was all about creating the social contract and connections Web 3.0 will be all about mobile access with half of the U.S on smart phones and the rise of tablets
48 hours of video 47000 Apple apps downloaded 27,778 new blog post 347 new WordPress blogs 204,166,667 emails sent 571 new websites created 3,600 new instagram photos 684,478 new Facebook shares 100,000 Tweets 2 million Google searches 272,070 spent on web shopping 2.083 Foursquare check ins
For all of us who are not major corporations traditional media has two problems: First, it is beyond our reach financially. Second, it relies on a universally recognized brand. Even if you are a part of a major corporation use BOA as an example. This is also a shotgun approach where we should be using the specialty and niche marketing opportunities that the democratic web offers us.
The Library Google.com Travel Agent Orbitz.com Book Store Amazon.com Music Store iTunes Attorney Pre-Paid Legal Technology pricegrabber.com Movie rentals Netflix.com Contract labor elance.com Real Estate Lots of places
“If you want to teach people a new way of thinking, don‟t bother trying to teach them.Instead, give them a tool, the use of which will lead to new ways of thinking” Buckminster Fuller
The story I looked forward to as a child annually. I want to focus on once they go to the Emerald City and the Wizard’s palace. Contrast the two times they appear before the wizard and use this as the way we relate or don’t relate to people who would be our customers.
1. Its not about the technology its about the change it enables2. The shift of control from institutions to communities3. It’s about being yourself4. It’s to influence people to act on our behalf5. It expands our scope of operations6. It will change again and fast
What would you rather have, 100,000 people playing or 4,000 people using you? What did the $8000 tax credit buyers Google to find information? Why are realtor.com, Trulia.com, Zillow.com, and homegain.com spending money to get ranked on Edmond Real Estate?
1. What are you passionate about 2. What are your Specialties and expertise 3. What’s is your personality? 4. Slogans, UPS, logos, colors 5. Who is the audience and how can we findthem 6. How do we build our personal brand awareness 7. Where is it used Website Signs Business Cards Email Flyers Video Stationary
Blogging Video Picture sites like Pinterest Linkedin.com Press Releases Public speaking Facebook Google Plus
Let’s use blogging and video as examples. They can be embedded in a blog, sent to a Facebook page, shared on Google plus, put on your Pinterest site, shared on social bookmarking sites like StumbleUpon.
Reduces lead cost More Frequency by 60% equals more business Increases indexed Why used more is the pages by 434% economy and past Increases website success visitors 55% Blogs & Inbound 97% more inbound advertising is now links 39% of small business Biggest % of business budgets and rising getting a client 2nd to Social media in lowest cost
Listing Community Green Real Estate Market Data Specialty Event Personal Story National Events Real Estate Education Video Guest Blog
4 trillion views in first 4 months 53% more likely to be on Google 1st page 78% increase in REALTOR® getting client 2nd most searched site on the web Owned by Google Can be indexed by both It is free It can be branded
1 Billion users but ½ are in Asia Remember it is Social Divide it into Personal, Business, and group pages PPC It can act like a billboard You can post into it It is also a news network like Twitter
Permission based marketing Don’t make it spam Target your market Use stationary or template Look at a program like Constant Contact or Mailchimp.com Some programs have analytics Don’t send me your listings unless I ask for it Use Mail Merge or BCC please
1. It is a Micro Blog. 2. It is a Hyper Local Advertising Vehicle 3. A Connector if the right people by accident rather than design 4. A Local or National Breaking news network 5. A Spam Lite Communicator
World’s biggest cocktail party The ultimate Real Time experience Explosive Growth Tweet from Iran “140 characters are a novel when you have been shot at” Sometimes inane or profound Thing a bit also as a micro-blog Direct it somewhere and be local Don’t get crazy about the number of followers Google is a slow climb to relevance, Twitter is a rocket ship Does Not Have a Business Plan
LBS is on the way Learn to use the Ipad for business Use cloud based services They are computers Immediate access is now marketing Replacing the desktop or large storage laptop as main device Gen Y doesn’t email, they text They are the mobile generation and the average age of our client
“Nothing in the world can take The place of persistence. Talent will not; nothing is more common Than unsuccessful men with talent. Genius will not; unrewarded Genius in almost a proverb. Education will not; the world Is full of educated derelicts. Persistence and determination are omnipotent.The slogan „press on‟ has solved and always will Solve The problems of the human race”. Calvin Coolidge
If you don’t have something good to say The internet is forever Do not over post on Facebook Politics and religion? Personal and professional intersect Content with out context doesn’t work Do not hard sell Don’t focus on the wrong metrics like Facebook total users
Learn Google adword keyword tool Make sure you have Gmail for it Target your media according to your abilities Be authentic Being an amateur is okay, you will not get a Pulitzer or Nobel Prize Do it until you learn it Use free resources like webinars and Google search and youtube how to Please have fun
Create a hyper local blog Create events Create maps of amenities Create a Facebook page Send directed mail with MailChimp Your phone is instant video and pictures Create a Pinterest site, join Yelp, use Foursquare Get on Linkedin, flesh out your Bio, join groups, create groups
Evernote Wunderlist Dropbox Dragon Dictation Box.net Print N Share or an Goodreader Air Printer Logmein.com Social apps Calcmoolator Facebook, Linkedin, Yelp, Hootsuite Zite Pinterest and Google Instagram OnLive Desktop or QRReader Cloudon
Youtube.com Jameswedmore.com Powerofpinning.com Copyblogger.com Use Zite on the Ipad Hubspot.com Mashable.com Socialmediaexaminer.com Thenextweb.com Smallbiztrends.com
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” “Attitude is a little thing that makes a big difference” “However beautiful the strategy, you should occasionally look at results” “Out of intense complexities, intense simplicities emerge”
Blue Ocean Strategy Kim & Emotional Intelligence Daniel Goleman Mauborgne Swanepoel Trends Report Stefan Tribes Seth Godin Swanepoel Linchpin Seth Godin The Energy Bus Joe Gordon The Little Big Things: 163 Ways to Pursue The Five Dysfunctions of a Team Excellence Tom Peters Patrick Lencioni Thoughts Without a Thinker Mark The Botany of Desire Michael Pollan Epstein The Tipping Point Malcolm Gladwell Predictably Irrational Dan Ariely The 7 Habits of Highly Effective People The World Is Flat Thomas Friedman Stephen R. Covey The Seven Spiritual Laws of Success The Millionaire Next Door Stanley & Deepak Chopra Danko Switch: How to Change Things When Mastering The Rockefeller Habits Verne Change is Hard Chip & Dan Heath Harnish Funny Money Mark Singer Influence, The Psychology of Sermon on the Mount Emmet Fox Persuasion Robert B. Cialdini The End of Business as Usual Brian Solis Give your speech, Change the world A Whole New Mind Daniel Pink Nick Morgan Steve Jobs Walter Isaacson Crisis Economics Nouriel Roubini & Stephen Mihm
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.