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Oar media class power point final


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Social media discussion class at the 2010 OAR Conference in Tulsa Oklahoma

Social media discussion class at the 2010 OAR Conference in Tulsa Oklahoma

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  • 1. The New Rules of EngagementHow to Communicate on the Web
    What Can We Accomplish Today
    Shift our focus from push to pull marketing
    Go from web pages to Communities
    Reduce our cost and extend our reach
    Go to where the people are
    Learn to have fun
    Build an online personality that is real
    Brand Ourselves as experts on the market not marketing experts
  • 2. “If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking”
    Buckminster Fuller
  • 3.
  • 4.
  • 5. Where America Shops
    The Library
    Travel Agent
    Book Store
    Music Store iTunes
    Attorney Pre-Paid Legal
    Movie rentals
    Contract labor
    Real Estate ?
  • 6. According to Ranking.comSite Rankings
    No. 1
    No. 2
    No. 3
    No. 4
    No. 7
    No. 10
    No. 12
    No. 15 Craig’s List
    No. 20
    No. 26
    No. 74
    No. 223 REALTOR®.com
    No. 280
    No. 306
  • 7. What is Web 2.0 and why do we need it?
    The use of technologies to interact with end users
    The ability to have a voice to reach your audience
    The use of tools that are free or low cost
    It is where our buyers and sellers come to buy and sell real estate and find us.
    Communication in Real Time
    Gets you out of the factory system
  • 8. 6 Key Aspects of Web 2.0
    1. Its not about the technology its about the change it enables
    2. The shift of control from institutions to communities
    3. It’s about being yourself
    4. It’s to influence people to act on our behalf
    5. It expands our scope of operations
    6. It will change again and fast
  • 9. Web 1.0 Highlights Web 2.0 Highlights
    Web Browser
    Search Engines
    Dial Up Connection
    Internet Empowered consumer
    Passive permission based marketing
    Push Marketing
    Amazon showed the way
    Broad Band Connection
    Everything is Wiki
    Pull Marketing
    Social networks
    Facebook is showing the way
  • 10.
  • 11. Top Google Tools
    1. Search-Represents 67% of all searches
    2. Instant-Changes SEO Guidelines
    3. Alerts-Monitor your Online Rep and topics
    4. Applications-Free version of Office
    5. Calendar-Create a team interaction or online guide to events
    6. Keywords-Find what people are searching for
    7. Analytics-Evaluate online traffic
    8. Maps/earth-Tag your listings or location
    9. Sponsored Links-Pay per click
    10. 4 site and growing
    11. Gmail-email anywhere
    12. Reader-Blogs and articles in one place
    13. Chrome-Super fast browser
    14. Voice- Free phone
    15. Picasa-Online photo editing
  • 12. Elements of branding
    1. Who are You
    2. What are your Specialties
    3. What’s in a name?
    4. What is a Slogan and a UPS
    5. Who is the audience
    6. Logos and Colors
    7. Where is it used
    Business Cards
  • 13. The Business Plan Questions
    Who is your audience?
    How do they find you?
    What content do you bring?
    What will it cost?
    Where do you want them to go?
    Follow up?
    How do leads become clients?
    If everyone is there, is it too late?
    How am I different?
    How does it all fit together?
  • 14. Branding in a 1.0 Site
  • 15.
    Your Brand can start here
  • 16. Done by Jack Pratt Signs OKC
    Your Real Estate Sign
  • 17.
    Your Multimedia Flyer
  • 18. 2.0 Website can include: Site and Blog Aids
    Amenity Links
    Blog or blog link
    Linked Landing Pages
    IDX Feeds
    Market Reports
    Listing Multimedia
    Calls to Action
    a. Lead Capture
    b. RSS Feed
  • 19. Using Zeemaps to Create Community
  • 20. Why Blog?
    Free SEO
    Gain your voice
    Fresh Content
    Google will love you
    Sell listings
    Be the Expert
    Blog locally and think globally
    Everyone is not doing it
    It’s the new referral network
    You can become famous
  • 21. Blogging-How to get started
    1. Go to or
    2. Template sites with blogs built in at or
    3. Get a domain name at
    4. Get some training at organizations like,,,
    5. Read about blogs at,,, or
    6. Form blogging mastermind groups
    7. Read the great blogs like,,,
  • 22. Public Forums
    Trulia Voices
    Zillow Advice
    Craigs List Housing Forum
    Google Blog Search
  • 23. A Blog a Day
    Green Real Estate
    Market Data
    Personal Story
    National Events
    Real Estate Education
  • 24. Active Rain
    Over 193,559 Real Estate Professionals
    Blog will reach other Realtors and RE Professionals
    Points System-Be Careful
    Can add outside blog
    Great place to learn for free
    The new referral network
    Google Juice Deluxe
    Warning! Don’t be seduced that comments make you important
  • 25. The Importance of an IDX Solution
    Why use it
    It’s what people want
    Lead generation
    Passive email contact
    Community details
    Custom Search pages
    It keeps them coming
    Accuracy of data
    Auto Notification
    IDX Companies
    Diverse Solutions
    IDX Broker
    Market Leader
    “Smart Frames from your MLS Provider”
  • 26. Essentials
    #4 Visited Website
    79% of all videos
    It’s free!
    Can be Google Indexed
    Can be Branded
    Easy to Embed on web sites
    Promotes You Also
    Steps for Use
    Sign Up
    Sign In
    Select Account and My Videos
    Select New
    Type in fields like title, description, Tags
  • 27. Branded Video
  • 28. “The Quality of your life is the quality of your communications”
    Anthony Robbins
    “Be an opener of doors”
    Ralph Waldo Emerson
    “Learning is an active process. We learn by doing. Only knowledge that is used sticks in your mind”
    Dale Carnegie
  • 29. What is Facebook
    A community of over 500 million
    At war with Google for the dominate platform
    Currently, the ultimate community
    Friends whether you know them or not
    A Place for business page development
    A Place to Development Real Estate Clients
    Can be another blog or micro-blog like Twitter
    A Place to get information about people
    Warning! Can be addictive and distracting
  • 30. How it can help you Business
    Be findable Online
    Research others
    Business Pages
    Interest groups
    Event Planning
    It’s a Database
    Data Categories
    Close friends
    Groups Interest
    When Added
  • 31. How to Build Relationships
    Get Permission First
    Happy Birthday!
    Fun Video
    Causes Support
    Important Articles
    Be Funny or Silly
    Some Real Estate
    Then What?
    Business Pages
    Forward Blogs
    Things to Do
    Cause Pages
    Report the news
    Stay Human
    Keep Swimming
  • 32. Finding Friends
    Look up who you know
    Facebook Suggestion
    Friends of Friends
    Find Local groups
    Find REALTORS®
    They will find you
  • 33. Building a Facebook Business Page
    Select Applications
    Select Ads and Pages
    Select Create Page
    Go to Drop Down Box
    Select Category
    Type in the Name of the Page
    Select ? And Enter Image
    Select settings, wall settings, set up mobile settings
    Add for your listings
    You can also have set it up
  • 34. Facebook pages
    Knowing the difference is controlling the conversation
  • 35.
  • 36. What in the World is Twitter?
    1. It is a Micro Blog.
    2. It is a Hyper Local Advertising Vehicle
    3. A Connector if the right people by accident rather than design
    4. A Local or National Breaking news network
    5. A Spam Lite Communicator
  • 37. Twitter
    World’s biggest cocktail party
    The ultimate Real Time experience
    Explosive Growth
    Tweet from Iran “140 characters are a novel when you have been shot at”
    Sometimes inane or profound
    Thing a bit also as a micro-blog
    Direct it somewhere and be local
    Don’t get crazy about the number of followers
    Google is a slow climb to relevance, Twitter is a rocket ship
  • 38. Types of Twitter Messages
    1. General messages like I am having a wonderful day.
    2. @ To a person or about a person like @joepryor
    3. Direct Like d_joepryor to go only to me
    4. Retweet Like RT@joepryor or just click on the Retweet Option
    5. Hash tag #Group like #REbarcamp
  • 39. Commonly Used Twitter Apps
    1. Find Your ranking & Reach
    2. Seesmic Desktop Control incoming and outgoing
    3. Schedule your Tweets and Facebook Status updates
    4. URL shortener
    5. Twellow Twitter Yellow Pages
    6. Twitpic & twitvid become visual
    7. LocalTweeps Find who is around you
  • 40. Types of Strategies
    1. Create a neighborhood or group
    2. Create a Buying group
    3. Use it as a blog amplification device
    4. Become a news Reporter or Aggregator
    5. Become a personality
    6. Create Content that makes for followers
  • 41. Other Social Networks &, ,
    Specialty specific sites and groups ,
    a. Free real estate education
    Warning! Don’t dilute your marketing efforts trying to do everything
  • 42. Old & New Media Together?
    Geographic Farm added
    Create a localized blog
    Direct Mail
    Video events especially birthdays
    Put it on
    Twitter & Text it
    Map it with Zeemaps or Muellermaps
    Advertise it on paper
    Push the area
    Be a personal presence with video
  • 43. Really get to know your customers. All of the audience groups out there have specific needs and once you learn your demographic and who is actually using your applications, you can start offering them what they really need. 
    Along the way, don't lose sight of the fundamentals of Web 2.0.  It's what makes your product especially potent and drives the core of the long-term value it generates. enormously.
    Finally, use the latest tools, technologies, apps, platforms & learn what they can do.  There is no substitute for using things hands on and understanding what they are capable of. 
  • 44. Smart Phone Essentials
    Google Mobile with Voice
    Real Estate calculator
    Photo Imaging and Panorama Stitch
    Social Networking Sites
    Twitter Apps
    Ustream Broadcaster
    Business Card
    RSS reader
    Document Storage
  • 45. “Nothing in the world can take
    The place of persistence.
    Talent will not; nothing is more common
    Than unsuccessful men with talent.
    Genius will not; unrewarded
    Genius in almost a proverb.
    Education will not; the world
    Is full of educated derelicts.
    Persistence and determination are omnipotent.
    The slogan ‘press on’ has solved and always will Solve
    The problems of the human race”.
    Calvin Coolidge
  • 46. Do you want to experiment?
    Start Playing with search
    Use Google docs
    Create folders
    Join Active rain for Free
    Copy what works
    Collaborate with others of different talents
    Share Success stories
    Group Facebook business page
    Start with a low cost IDX
    Get Branded
  • 47. Recommend Websites Upload & share PowerPoint Presentations. Word Docs, PDFs Multimedia video& photo editing software Video distributor Custom email template with live links or Multimedia flyers with distribution Create PFDs without Adobe for free site to create, author, store, and share publications check your Twitter reach File sharing site with smart phone integration Send 1 Gig files by email Hyper-local Tweeter locator & Cloud computing storage backup create floor plans for your listings multimedia text message on yard signs to smart phones &.com Create your own blog for free or low cost free video conferencing for up to 20 people free networking over the phone Google owned imaging software site photo and multimedia sharing site free anti-virus software lots of tools rate services and add friends create and send surveys free blog transfer website capture tool free video conferencing and phone free computer to computer access and pro pay file transfer Competitive task bidding site for all your projects Quick editing software for free
  • 48. Reading List
    Blue Ocean Strategy Kim & Mauborgne
    Tribes Seth Godin
    Linchpin Seth Godin
    The Little Big Things: 163 Ways to Pursue Excellence Tom Peters
    Thoughts Without a Thinker Mark Epstein
    Predictably Irrational Dan Ariely
    The World Is Flat Thomas Friedman
    The Seven Spiritual Laws of Success Deepak Chopra
    The Long Tail Chris Anderson
    Switch: How to Change Things When Change is Hard Chip & Dan Heath
    Funny Money Mark Singer
    Sermon on the Mount Emmet Fox
    Emotional Intelligence Daniel Goleman
    Swanepoel Trends Report Stefan Swanepoel
    The Energy Bus Joe Gordon
    The Five Dysfunctions of a Team Patrick Lencioni
    The Botany of Desire Michael Pollan
    The Tipping Point Malcolm Gladwell
    The 7 Habits of Highly Effective People Stephen R. Covey
    The Millionaire Next Door Stanley & Danko
    Mastering The Rockefeller Habits Verne Harnish
    Influence, The Psychology of Persuasion Robert B. Cialdini
    Total Money Makeover Dave Ramsey
    Crisis Economics Nouriel Roubini & Stephen Mihm