Edmond media class in slide show format
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Edmond media class in slide show format



Class presentation for Edmond Board of Realtors on 1/27/2011

Class presentation for Edmond Board of Realtors on 1/27/2011



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    Edmond media class in slide show format Edmond media class in slide show format Presentation Transcript

    • The New Rules of EngagementHow to Communicate on the Web
      What Can We Accomplish Today
      Shift our focus from push to pull marketing
      Go from web pages to Communities
      Reduce our cost and extend our reach
      Go to where the people are
      Learn to have fun
      Build an online personality that is real
      Brand Ourselves as experts on the market not marketing experts
    • “If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking”
      Buckminster Fuller
    • Where America Shops
      The Library Google.com
      Travel Agent Orbitz.com
      Book Store Amazon.com
      Music Store iTunes
      Attorney Pre-Paid Legal
      Technology pricegrabber.com
      Movie rentals Netflix.com
      Contract labor elance.com
      Real Estate ?
    • According to Ranking.comSite Rankings
      No. 1 Google.com
      No. 2 Facebook.com
      No. 3 Yahoo.com
      No. 4 Youtube.com
      No. 7 Wikipedia.com
      No. 10 Twitter.com
      No. 12 Bing.com
      No. 15 Craig’s List
      No. 20 Linkedin.com
      No. 26 Flickr.com
      No. 74 Yelp.com
      No. 223 REALTOR®.com
      No. 280 Zillow.com
      No. 306 Trulia.com
    • What is Web 2.0 and why do we need it?
      The use of technologies to interact with end users
      The ability to have a voice to reach your audience
      The use of tools that are free or low cost
      It is where our buyers and sellers come to buy and sell real estate and find us.
      Communication in Real Time
      Gets you out of the factory system
    • 6 Key Aspects of Web 2.0
      1. Its not about the technology its about the change it enables
      2. The shift of control from institutions to communities
      3. It’s about being yourself
      4. It’s to influence people to act on our behalf
      5. It expands our scope of operations
      6. It will change again and fast
    • Web 1.0 Highlights Web 2.0 Highlights
      Web Browser
      Search Engines
      Dial Up Connection
      Internet Empowered consumer
      Passive permission based marketing
      Push Marketing
      Amazon showed the way
      Broad Band Connection
      Everything is Wiki
      Pull Marketing
      Social networks
      Facebook is showing the way
    • Top Google Tools
      1. Search-Represents 67% of all searches
      2. Instant-Changes SEO Guidelines
      3. Alerts-Monitor your Online Rep and topics
      4. Voice-Never Miss a phone call
      5. Calendar-Create a team interaction or online guide to events
      6. Keywords-Find what people are searching for
      7. Analytics-Evaluate online traffic
      8. Maps/earth-Tag your listings or location
      9. Sponsored Links-Pay per click
      10. Youtube.com-No. 4 site and growing
      11. Gmail-email anywhere
      12. Reader-Blogs and articles in one place
      13. Chrome-Super fast browser
      14. Apps-Free version of Office like tools
      15. Picasa-Online photo editing
    • The Small Bang Theory
      What would you rather have, 100,000 people playing or 4,000 people using you?
      What did the $8000 tax credit buyers Google to find information?
      Why are realtor.com, Trulia.com, Zillow.com, and homegain.com spending money to get ranked on Edmond Real Estate?
    • Elements of branding
      1. Who are You
      2. What are your Specialties
      3. What’s in a name?
      4. What is a Slogan and a UPS
      5. Who is the audience
      6. Logos and Colors
      7. Where is it used
      Business Cards
    • The Business Plan Questions
      Who is your audience?
      How do they find you?
      What content do you bring?
      What will it cost?
      Where do you want them to go?
      Follow up?
      How do leads become clients?
      If everyone is there, is it too late?
      How am I different?
      How does it all fit together?
    • Branding in a 1.0 Site
    • www.virtualrealestateteam.com
      Your Brand can start here
    • Done by Jack Pratt Signs OKC
      Your Real Estate Sign
    • www.vflyer.com
      Your Multimedia Flyer
    • 2.0 Website can include: Site and Blog Aids
      Amenity Links
      Blog or blog link
      Linked Landing Pages
      IDX Feeds
      Market Reports
      Listing Multimedia
      Calls to Action
      a. Lead Capture
      b. RSS Feed
    • Using Zeemaps to Create Community
    • Why Blog?
      Free SEO
      Gain your voice
      Fresh Content
      Google will love you
      Sell listings
      Be the Expert
      Be Topical
      Blog locally and think globally
      Everyone is not doing it
      It’s the new referral network
      You can become famous
    • Blog Statistics
      Reduces lead cost by 60%
      Increases indexed pages by 434%
      Increases website visitors 55%
      97% more inbound links
      Biggest % of business getting a client
      More Frequency equals more business
      Why used more is the economy and past success
      Blogs & Inbound advertising is now 39% of small business budgets and rising
      2nd to Social media in lowest cost
    • Blogging-How to get started
      1. Go to Wordpress.com or Wordpress.org
      2. Template sites with blogs built in at www.alamode.com or www.dakno.com
      3. Get a domain name at www.godaddy.com
      4. Get some training at organizations like www.domusconsulting.com, www.dakno.com, www.realestatetomato.com, www.activerain.com
      5. Read about blogs at www.activerain.com, www.agentgenius.com, www.inmannews.com, or www.realtown.com
      6. Go to www.freerealtyblog.comand sign up
      7. Read the great blogs like
      www.thephoenixrealestateguy.com, www.sandiagohomes.com, www.ianwatt.ca, www.stpaulrealestateblog.com
    • All the good names are taken?
    • A Blog a Day
      Green Real Estate
      Market Data
      Personal Story
      National Events
      Real Estate Education
      Guest Blog
    • Active Rain
      Over 200,000 Real Estate Professionals
      Blog will reach other Realtors and RE Professionals
      Points System-Be Careful
      Can add outside blog
      Great place to learn for free
      The new referral network
      Google Juice Deluxe
      Warning! Don’t be seduced that comments make you important
    • The Importance of an IDX Solution
      Why use it
      It’s what people want
      Lead generation
      Passive email contact
      Community details
      Custom Search pages
      It keeps them coming
      Accuracy of data
      Auto Notification
      IDX Companies
      IDX Broker
      Market Leader
      Spatial Match
      Diverse Solutions
      “Smart Frames from your MLS Provider”
    • Youtube.com Essentials
      #4 Visited Website
      79% of all videos
      It’s free!
      Can be Google Indexed
      Can be Branded
      Easy to Embed on web sites
      Promotes You Also
      Steps for Use
      Sign Up
      Sign In
      Select Account and My Videos
      Select New
      Type in fields like title, description, Tags
    • Youtube.com Branded Video
    • Landing Pages
      Set to a specific area, neighborhood, or type of real estate
      Has a unique URL that can break the rules of a home page address
      Can have a specific IDX custom solution
      Should have maps
      Should have links to community, schools, and more
      Should be set up for keywords and metadescriptions
    • Email Marketing
      Don’t make it spam
      Target your market
      Use stationary or template
      Look at a program like Constant Contact or onmarketing.com
      Some programs have analytics
      Don’t send me your listings unless I ask for it
      Use Mail Merge or BCC please
    • “The Quality of your life is the quality of your communications”
      Anthony Robbins
      “Be an opener of doors”
      Ralph Waldo Emerson
      “Learning is an active process. We learn by doing. Only knowledge that is used sticks in your mind”
      Dale Carnegie
    • What is Facebook
      A community of over 500 million
      At war with Google for the dominate platform
      Currently, the ultimate social community
      Friends whether you know them or not
      A Place for business page development
      A Place to Development Real Estate Clients
      Can be another blog or micro-blog like Twitter
      A Place to get information about people
      Warning! Can be addictive and distracting
    • How it can help you Business
      Be findable Online
      Research others
      Business Pages
      Interest groups
      Event Planning
      It’s a Database
      Data Categories
      Close friends
      Groups Interest
      When Added
    • How to Build Relationships
      Get Permission First
      Happy Birthday!
      Fun Video
      Causes Support
      Important Articles
      Be Funny or Silly
      Some Real Estate
      Then What?
      Business Pages
      Forward Blogs
      Things to Do
      Cause Pages
      Report the news
      Stay Human
      Keep Swimming
    • Finding Friends
      Look up who you know
      Facebook Suggestion
      Friends of Friends
      Find Local groups
      Find REALTORS®
      They will find you
    • Building a Facebook Business Page
      Select Applications
      Select Ads and Pages
      Select Create Page
      Go to Drop Down Box
      Select Category
      Type in the Name of the Page
      Select ? And Enter Image
      Select settings, wall settings, set up mobile settings
      Add Realbird.com for your listings
      You can also have www.webstarget.com set it up
      Do it yourself with www.roost.com
    • Possible Facebook Strategy
      Be provocative on your personal stream, the more comments you get the more it will extend to your friends friend’s feed.
      Keyword phrase your business page stream updates for Google SEO
      Link articles of interest to your personal page and real estate related articles to your business page
      On a regular but limited basis tie the two together
    • Facebook pages
      Knowing the difference is controlling the conversation
    • What in the World is Twitter?
      1. It is a Micro Blog.
      2. It is a Hyper Local Advertising Vehicle
      3. A Connector if the right people by accident rather than design
      4. A Local or National Breaking news network
      5. A Spam Lite Communicator
    • Twitter
      World’s biggest cocktail party
      The ultimate Real Time experience
      Explosive Growth
      Tweet from Iran “140 characters are a novel when you have been shot at”
      Sometimes inane or profound
      Thing a bit also as a micro-blog
      Direct it somewhere and be local
      Don’t get crazy about the number of followers
      Google is a slow climb to relevance, Twitter is a rocket ship
      Does Not Have a Business Plan
    • Types of Twitter Messages
      1. General messages like I am having a wonderful day.
      2. @ To a person or about a person like @joepryor
      3. Direct Like d_joepryor to go only to me
      4. Retweet Like RT@joepryor or just click on the Retweet Option
      5. Hash tag #Group like #REbarcamp
    • Commonly Used Twitter Apps
      1. Klout.com Find Your ranking & Reach
      2. Seesmic Desktop or TweetDeck Control incoming and outgoing Tweets
      3. Socialoomph.com Schedule your Tweets and Facebook Status updates
      4. Bit.ly URL shortener
      5. Twellow Twitter Yellow Pages
      6. Twitpic & twitvid become visual
      7. LocalTweeps Find who is around you
    • Types of Strategies
      1. Create a neighborhood or group
      2. Create a Buying group
      3. Use it as a blog amplification device
      4. Become a news Reporter or Aggregator-Breaking News
      5. Become a personality
      6. Create Content that makes for followers
      Amplify your blog to drive traffic
      Send to Facebook
    • Other Social Networks
      www.Linkedin.com & www.plaxoplus.com
      www.Yelp.com, www.Foursquare.com , www.Gowalla.com
      Specialty specific sites and groups
      www.Realtown.com , www.Agentgenius.com , www.
      a. Free real estate education
      Warning! Don’t dilute your marketing efforts trying to do everything
    • Old & New Media Together?
      Geographic Farm added
      Create a localized blog
      Direct Mail
      Video events especially birthdays
      Put it on Youtube.com
      Twitter & Text it
      Map it with Zeemaps or Muellermaps
      Advertise it on paper
      Push the area
      Be a personal presence with video
    • Smart Phone Essentials
      Google Mobile with Voice
      Real Estate calculators
      Photo Imaging and Panorama Stitch
      Social Networking Sites
      Twitter Apps
      Ustream Broadcaster
      QR code reader
      RSS reader
      Document Storage and editing
    • “Nothing in the world can take
      The place of persistence.
      Talent will not; nothing is more common
      Than unsuccessful men with talent.
      Genius will not; unrewarded
      Genius in almost a proverb.
      Education will not; the world
      Is full of educated derelicts.
      Persistence and determination are omnipotent.
      The slogan ‘press on’ has solved and always will Solve
      The problems of the human race”.
      Calvin Coolidge
    • Do you want to experiment?
      Create a hyper local blog
      Create events
      Create maps of amenities
      Create a Facebook page
      Send directed mail
      Do reviews of local food, dry cleaners, etc
      Offer a camera or camcorder for events
      Put an IDX or lifestyle search on it
      Links to a couponing system
      Link it to your website
    • Getting Started on Free
      Join Active Rain and start reading in groups
      Google for online webinars
      Start making videos
      Start playing with Google Keyword Tool
      Get a free Blog on site with a blog
      Get 25 followers for your Facebook business page
      Get on Twitter and Linkedin
    • Get Started on Not Free
      Get an IDX Solution $150 to $1000
      Add Vflyer or Postlets $35 a month
      Add Realbird for $99 a year
      Add Roost for $24.95 a month or $200 a year
      Add Spatialmatch.com for $149 set up fee and $24.95 a month
      Get Branding for $200 and up
    • Winston Churchill Quotes
      “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty”
      “Attitude is a little thing that makes a big difference”
      “However beautiful the strategy, you should occasionally look at results”
      “Out of intense complexities, intense simplicities emerge”
    • Recommend Websites
      Slideshare.net Upload & share PowerPoint Presentations. Word Docs, PDFs
      Animoto.com Multimedia video& photo editing software
      Tubemogul.com Video distributor
      Onletterhead.com Custom email template with live links
      Vlyer.com or postelets.com Multimedia flyers with distribution
      Primeopdf.com Create PFDs without Adobe for free
      Issuu.com site to create, author, store, and share publications
      Klout.com check your Twitter reach
      Box.net File sharing site with smart phone integration
      Transferbigfiles.com Send 1 Gig files by email
      Geochirp.com Hyper-local Tweeter locator
      Mozy.com & carbonite.com Cloud computing storage backup
      Floorplanner.com create floor plans for your listings
      Drivebytech.com multimedia text message on yard signs to smart phones
      Wordpress.org &.com Create your own blog for free or low cost
      Yugma.com free video conferencing for up to 20 people
      Freeconferencecall.com free networking over the phone
      Picnic.com Google owned imaging software site
      Flickr.com photo and multimedia sharing site
      Avg.com free anti-virus software
      Twittertools.com lots of tools
      Yelp.com rate services and add friends
      Surverymonkey.com create and send surveys
      Posterous.com free blog transfer
      Snagit.com website capture tool
      Skype.com free video conferencing and phone
      Logmein.com free computer to computer access and pro pay file transfer
      Elance.com Competitive task bidding site for all your projects
      Shrinkpictures.com Quick editing software for free
    • Reading List
      Blue Ocean Strategy Kim & Mauborgne
      Tribes Seth Godin
      Linchpin Seth Godin
      The Little Big Things: 163 Ways to Pursue Excellence Tom Peters
      Thoughts Without a Thinker Mark Epstein
      Predictably Irrational Dan Ariely
      The World Is Flat Thomas Friedman
      The Seven Spiritual Laws of Success Deepak Chopra
      The Long Tail Chris Anderson
      Switch: How to Change Things When Change is Hard Chip & Dan Heath
      Funny Money Mark Singer
      Sermon on the Mount Emmet Fox
      Emotional Intelligence Daniel Goleman
      Swanepoel Trends Report Stefan Swanepoel
      The Energy Bus Joe Gordon
      The Five Dysfunctions of a Team Patrick Lencioni
      The Botany of Desire Michael Pollan
      The Tipping Point Malcolm Gladwell
      The 7 Habits of Highly Effective People Stephen R. Covey
      The Millionaire Next Door Stanley & Danko
      Mastering The Rockefeller Habits Verne Harnish
      Influence, The Psychology of Persuasion Robert B. Cialdini
      Total Money Makeover Dave Ramsey
      Crisis Economics Nouriel Roubini & Stephen Mihm