Note: The usual weirdness when exporting from Keynote. For some reason, sometimes the type turns blue for no reason. And other assorted typographical munging of shadows, etc.
Wielded correctly, video ethnography is one of the most powerful tools in the UX professional's toolkit. It allows for unfiltered voice of the customer to drive design decisions and more importantly, is extremely advantageous in influencing key decision makers.
This presentation covers the basics and provides additional tips to avoid situations any rookie is liable to make. Armed with no more than some inexpensive to moderately priced tools and some planning, you can take your future data-inspired projects to the next level.
But like any powerful tool (think chainsaw), there can be downsides. Let my mistakes be your guide in avoiding pitfalls.
What You Will Learn:
What is ethnography, specifically video ethnography?
How to prepare for working in the field
Quantify the data
Completing the report