The greatest UX professional in the world may never get his or her work implemented because they lack the ability to influence decision makers.
All too often, soft skills – particularly skills aimed at influencing others – are overlooked in the training and growth of a UX professional.
Spy School lays out simple techniques and methods for working pros to gather, share and exploit information to gain influence over decision makers. This presentation is aimed at UX pros working in large corporate environments and agency-employed IAs who frequently meet with clients in all levels of executive management to secure funding and/or approval of web projects.
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