Your SlideShare is downloading. ×
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Experience Design
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Experience Design

1,623

Published on

This is a presentation I made back in the early part of 2007 after attending Adaptive Path's MX conference in San Francisco. …

This is a presentation I made back in the early part of 2007 after attending Adaptive Path's MX conference in San Francisco.

By and large, I am trying to recreate some of the concepts I saw Jesse James Garrett present.

I find myself constantly explaining the fundamental concepts of Experience Design to business and product managers.

The content here is a little dated but the need for Experience Design is as important as it ever was.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,623
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.   Experience  Strategies The  Key  to  Long-­‐Term  Design  Value Joe  Dyer
  • 2.   Experience  Strategy              The  experience  is  the  product.  It  is  the  only  part  the   customer  cares  about.      –Jesse  James  Garrett
  • 3.   Point  and  shoot • 150  year  ago,  Scientific  American  hailed  the   development  of  a  new  camera.  It  had  19  individual   parts. • This  kept  photography  in  the  exclusive  domain  of   pros  and  advanced  hobbyists. • Eastman  came  along  an  developed  a  device  around   his  invention  of  roll-­‐film  and  a  simple  maxim. • Photography  became  a  mass-­‐consumer  activity.  The   Kodak  camera  reduced  the  complexity  of   photography  to  a  simple  interaction.    
  • 4.   As  simple  as  this?    Eastman’s  maxim:              “You  press  the  button,  we  do  the  rest.”  
  • 5.   What  is  Experience  Strategy?              An  Experience  Strategy  is  a  clearly  articulated   touchstone  that  drives  all  decisions  in  the  lifecycle  of   delivering  the  final  product.   It  is  not  a  feature  set.  It  is  not  a  set  of  requirements.
  • 6.   What  is  a  Touchstone?              A  touchstone  means  any  physical  or  intellectual   measure  by  which  the  validity  of  a  concept  can  be   tested  .
  • 7.  
  • 8.  
  • 9.   So  What?              Don’t  forget:  Yahoo  and  MSN’s  calendars  have  been  around  for  years.   Google  Calendar  has  been  around  for  8  months.  And  it’s  very  much  on   target  to  surpass  Yahoo!’s  standing  as  number  one  calendar.
  • 10.   What  Are  We  Aiming  For?  Q:  What’s  the  highest  compliment  a  product  can   receive?         Highly  Profitable?         Reliable? A:  The  goal  is  to  get  people  to  believe  that  they  cannot   live  without  it.         But  what  does  it  take  to  get  there?
  • 11.   Design  From  the  Outside   UI magic User  Perspective
  • 12.   Not  From  the  Inside UI logic data Program  Perspective
  • 13.   Remember  All  the  Parts End-­‐to-­‐End iTunes + iPod + Music  Store Apple  gave  away  iTunes  for  free   9  months  before  it  unveiled  the   first  iPod
  • 14.   Some  Closing  Thoughts • Focus  on  value  –  not  competitors • Deliver  a  product  that  knows  who  it  is  –  this  is  not   brand  identity • Identity  is  the  experience  people  have  with  you • The  web  site  doesn’t  stand  alone;  it’s  part  of  the   complete  experience.  Leverage  the  system.

×