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The era of the lone designer is pretty much over. When it comes to selecting the best candidates for work in experience design positions, design rationale and the process are becoming more......

The era of the lone designer is pretty much over. When it comes to selecting the best candidates for work in experience design positions, design rationale and the process are becoming more important the the actual quality of the portfolio. There is considerable movement away from a skill set and towards a problem solving mindset or world view. Individual skill sets (JavaScript, design, coding) are becoming commoditized. A generalist with shallow understanding of design, code, wireframing, usability, coupled with the normal people skills and organizational skills are becoming the desired candidate. In this talk, you will learn how to position yourself to get hired for your next design gig and learn what hiring managers want and need. You will get your competitive edge to stand out from the crowd.

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  • 1. ALP HA BE T S OU P SKILL SETS, CAREER PATHS, & INTERVIEWSJOE DYERMANAGER OF USER EXPERIENCESABRE TRAVEL NETWORK
  • 2. ABOUT ME TITLES I HAVE HELD MANAGER, USER EXPERIENCE SENIOR UX DESIGNER SENIOR INFORMATION ARCHITECT UX ARCHITECT SENIOR WEB PRODUCER INTERACTION DESIGNER DIRECTOR OF NEW MEDIA VIDEO PRODUCER COMBAT CAMERA TEAM LEADER @JOEPLANET
  • 3. ABOUT ME MY TEAM
  • 4. ๏ SKILL SETS ๏ CAREER PATH ๏ INTERVIEWINGTHREE MAIN INGREDIENTS
  • 5. THE GENERALIST
  • 6. CONDITIONS FAVORING GENERALISTS ๏ when work is all over the board ๏ when work changes quickly ๏ where there is high-pressuresource: spool
  • 7. USER INTERFACE ENGINEERING % 5ALISTS 1ECI SP 5 %source: uie.com 8GE NE R AL I ST S
  • 8. 37 SIGNALS ARTICLE 37SIGNALSsource:37signals.com
  • 9. 37 SIGNALS ARTICLE 37SIGNALS ly signals work direct es igners at 37 er That ’s why all d ply don’t consid nd CSS. We sim ith w ith HTML a eir ha nds dirty w ners who don’t get th f work we d o. desig kind o ls rele vant to the the materia
  • 10. SK I L LSETS
  • 11. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding
  • 12. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding the skills you need to get a job
  • 13. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer the skills that usually coding cost you your job
  • 14. SKILLS ASSHARP ASBLADES
  • 15. HARD SKILL INFORMATION ARCHITECTURE the categorization of information into a coherent structure, preferably one that most people can understand quickly, if not inherently. Its usually hierarchical, but can have other structures, such as concentric or even chaotic.source: wikipedia
  • 16. HARD SKILLINFORMATION ARCHITECTURE Vacation Packages Flights Hotels Cars/Rail Cruises Activities Last Minute Packages ExperienceFinderSM Customer Support Super Promo Search for Vacations Screaming Deals Silver Lining Sale: Save up to 50% on hotels when you book a package Round-Trip One-Way Featured Deals From: To: Image Image Image Image Compare surrounding airports ? Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet, consectetur consectetur consectetur consectetur More >> Top Destinations Image Image Image Image Ski Las Vegas California Hawaii from $361 from $361 from $361 from $361 300x250 Image Image Image Image Mexico Caribbean Casinos Shopping from $361 from $361 from $361 from $361 Sign Up For Email Alerts Learn More Image Image Image Image Enter your E-Mail Address... Submit Mexico Caribbean Casinos Shopping !"#$%&#$()*$+(,-./)012#3 from $361 from $361 from $361 from $361 !".4$#)&($2(,-./$5,2.6$,(.$7.81%/.9$0".0:$)&($,1($,45$ More >> ")2./$(,2.$0,/.45,(6$2)$0)*;,(.$;(10.6$5,#<%#<5,#9$ ,45$=.2$2".$%.62$;(10.> More Great Offers ?1.@$*)(.$(.,6)46$2)$%&#$()*$+(,-./)012# Escorted Tours Last Minute Packages Image Featured Escorted Vacations Preferred Partners Top 10 Destinations Vacation Tools
  • 17. HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL VOCABULARY EIGHTSHAPES UNIFY BOXES AND ARROWS .jjg.net/ia/visvocab/ unify.eightshapes.com/ boxesandarrows.com
  • 18. HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL VOCABULARY EIGHTSHAPES UNIFY BOXES AND ARROWS .jjg.net/ia/visvocab/ unify.eightshapes.com/ boxesandarrows.com graffletopia.com extra bonus for mac users
  • 19. HARD SKILLINFORMATION ARCHITECTURESUGGESTED READING LIST Information Architecture for the World Wide Web: Designing Large-Scale Web Sites -- Peter Morville, Louis Rosenfeld Ambient Findability -- Peter Morville Don’t Make Me Think -- Steve Krug Designing Web Interfaces: Principles and Patterns for Rich Interactions -- Bill Scott, Theresa Neil
  • 20. HARD SKILL VISUAL DESIGN communication design is a mixed discipline between design and information- development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. a communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.source: wikipedia
  • 21. HARD SKILLVISUAL DESIGN
  • 22. HARD SKILLVISUAL DESIGN SMASHING MAGAZINE CREATTICA METHOD AND CRAFT smashingmagazine.com creattica.com methodandcraft.com
  • 23. HARD SKILLVISUAL DESIGNSUGGESTED READING LIST Visualize This -- Nathan Yau Information Design Workbook -- Kim Baer Web Design: E-Commerce -- Julius Wiedemann Taschen’s 1000 Favorite Websites
  • 24. HARD SKILLPRESENTATION LAYER CODING articulation of a visual design in a reader agent while vastly improving the experience with nuts-and-bolts basics of interaction design.
  • 25. HARD SKILLPRESENTATION LAYER CODING
  • 26. HARD SKILLPRESENTATION LAYER CODING SMASHING MAGAZINE 960 GRID SYSTEM ADDY OSMANI smashingmagazine.com 960.gs addyosmani.com
  • 27. HARD SKILLPRESENTATION LAYER CODINGSUGGESTED READING LIST The Smashing Book #2 -- Smashing Magazine Designing with Web Standards -- Jeffrey Zeldman anything about HTML5 and CSS3 anything about jQuery or Yahoo! Pattern Library
  • 28. SOFT SKILLS presenting interpersonal planning/time mgmt
  • 29. SOFT SKILL PRESENTINGsource: hollywood
  • 30. SOFT SKILLPRESENTING NOTE AND POINT SLIDESHARE SLIDEROCKET noteandpoint.com slideshare.net sliderocket.com
  • 31. SOFT SKILLPRESENTING SUGGESTED READING LIST The Exceptional Presenter -- Timothy J. Koegel Presentation Zen -- Garr Reynolds
  • 32. SOFT SKILLINTERPERSONAL SKILLS give and receive constructive feedback knowledge sharing collaboration conflict resolution client management office politics
  • 33. SOFT SKILLINTERPERSONAL SKILLSSUGGESTED READING LIST The Art of Project Management -- Scott Berkun FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger
  • 34. SOFT SKILLPLANNING / TIME MANAGEMENT ability to prioritize when to use which tool be early and drive the bus lose the fire helmet even if you’re not billing by the hour
  • 35. SOFT SKILLPLANNING / TIME MANAGEMENT
  • 36. SOFT SKILLPLANNING / TIME MANAGEMENT lifehacker.com 43folders.com Teaux Deaux
  • 37. information architecturevisual designpresentation layer coding
  • 38. SHARPENONE BLADEAT A TIME
  • 39. P I C K - U P W I N D OWCAREER PATH
  • 40. JOB TITLES & SCOPE OF INFLUENCE sets direction Principal, Creative Director, Chief, VP, President, CXO, Managing Partner contributes organizationally Manager, Director, Strategist, Architect, Partner contributes through others Staff, Senior, Lead, Art Director, Mid-level, contributes independently Analyst contributes dependently Associate, Assistant, Junior, Coordinator, Production source: johansen
  • 41. TYPICAL AGENCY MODEL principals, practice leads senior practitioners interns, associatessource: alcorn
  • 42. A LIST APART SURVEY 2010
  • 43. SURVEY 2010source: ala
  • 44. SURVEY 2010source: ala
  • 45. SURVEY 2010source: ala
  • 46. SURVEY 2010source: ala
  • 47. SURVEY 2010source: ala
  • 48. SURVEY 2010source: ala
  • 49. SURVEY 2010 5 .3% 3source: ala
  • 50. SURVEY 2010source: ala
  • 51. SURVEY 2010 10 .5%source: ala
  • 52. WHAT DO UX MANAGERS DO? internal companies external agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource: alcorn
  • 53. WHAT DO UX MANAGERS DO? internal companies external agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource: alcorn
  • 54. MANAGER READING LIST FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger First Break All the Rules: What the World’s Greatest Managers Do Differently -- Marcus Buckingham, Curt Coffman 12: The Elements of Great Managing -- Rodd Wagner and James Harter manager-tools.com Join the UX Management Discussion List at iainstitute.org
  • 55. III. Interviewing ๏ need big image here to kickoff interviewing INTERVIEWS ๏ maybe a pot on a burner
  • 56. MUST HAVE AN ONLINE PRESENCEsource: simplebits.com
  • 57. DO YOU DISPLAY YOUR SKILLsource: michaelanderson.com
  • 58. WHAT MANAGERS ARE LOOKING FOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source: alcorn
  • 59. WHAT MANAGERS ARE LOOKING FOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source: alcorn
  • 60. THINKING ON YOUR FEET
  • 61. BARRIERS TO SUCCESS๏ not asking questions; repeated technical mistakes๏ slow skills development, stuck in old methods๏ working alone too much๏ lack of accountability for problems๏ no prioritizing; scattered, always putting out fires๏ overly focused on micro areas of interest source: johansen
  • 62. IN SUMMARY ๏ play the odds and be a generalist ๏ sharpen one blade at a time ๏ master your soft skills no matter how awesome you think you are ๏ 6-figure income is within your reach ๏ managers want to see you participate in the digital space; show your enthusiasm for all things ux
  • 63. THANKS FOR LISTENING TWITTER: @JOEPLANET
  • 64. RESOURCESStock Photos:photos.comSpool:http://johnnyholland.org/2011/03/15/should-you-hire-a-ux-specialist-or-a-ux-generalist/http://www.uie.com/brainsparks/2006/09/08/specialists-vs-generalists/37Signals:http://37signals.com/svn/posts/1066-web-designers-should-do-their-own-htmlcssJohansen:http://www.slideshare.net/kristenjohansen/creating-career-paths-for-ux-professionalsAlcorn:http://uxweek2007.adaptivepath.com/sessions/how-to-manage-a-user-experience-team-without-losing-your-mindHollywood:http://noteandpoint.com/2010/10/designing-for-a-complete-experience/ALA:http://aneventapart.com/alasurvey2010/Vector illustrations by C. ImaizumiCreated while listening to OK Computerby Radiohead and Veni Vedi Vicious by The Hives