ALP HA BE T S OU P  SKILL SETS, CAREER PATHS, & INTERVIEWSJOE DYERMANAGER OF USER EXPERIENCESABRE TRAVEL NETWORK
ABOUT ME                    TITLES I HAVE HELD                    MANAGER, USER EXPERIENCE                    SENIOR UX DE...
ABOUT ME           MY TEAM
๏ SKILL SETS      ๏ CAREER PATH      ๏ INTERVIEWINGTHREE MAIN INGREDIENTS
THE GENERALIST
CONDITIONS FAVORING GENERALISTS                ๏   when work is all over the board                ๏   when work changes qu...
USER INTERFACE ENGINEERING                             %                         5ALISTS                        1ECI      ...
37 SIGNALS ARTICLE                       37SIGNALSsource:37signals.com
37 SIGNALS ARTICLE              37SIGNALS                                                               ly                ...
SK I L LSETS
HARD SKILLS          VS.   SOFT SKILLS                             presenting                             interpersonal๏ i...
HARD SKILLS             VS.   SOFT SKILLS                                presenting                                interpe...
HARD SKILLS          VS.   SOFT SKILLS                             presenting                             interpersonal๏ i...
SKILLS ASSHARP ASBLADES
HARD SKILL   INFORMATION ARCHITECTURE                    the categorization of information into a                    coher...
HARD SKILLINFORMATION ARCHITECTURE             Vacation Packages          Flights          Hotels      Cars/Rail     Cruis...
HARD SKILLINFORMATION ARCHITECTURE  JJG’S VISUAL VOCABULARY      EIGHTSHAPES UNIFY        BOXES AND ARROWS       .jjg.net/...
HARD SKILLINFORMATION ARCHITECTURE  JJG’S VISUAL VOCABULARY           EIGHTSHAPES UNIFY                            BOXES A...
HARD SKILLINFORMATION ARCHITECTURESUGGESTED READING LIST       Information Architecture for the World Wide Web: Designing ...
HARD SKILL   VISUAL DESIGN                    communication design is a mixed                    discipline between design...
HARD SKILLVISUAL DESIGN
HARD SKILLVISUAL DESIGN   SMASHING MAGAZINE       CREATTICA       METHOD AND CRAFT    smashingmagazine.com   creattica.com...
HARD SKILLVISUAL DESIGNSUGGESTED READING LIST          Visualize This -- Nathan Yau          Information Design Workbook -...
HARD SKILLPRESENTATION LAYER CODING    articulation of a visual design in a reader    agent while vastly improving the    ...
HARD SKILLPRESENTATION LAYER CODING
HARD SKILLPRESENTATION LAYER CODING   SMASHING MAGAZINE       960 GRID SYSTEM   ADDY OSMANI    smashingmagazine.com       ...
HARD SKILLPRESENTATION LAYER CODINGSUGGESTED READING LIST          The Smashing Book #2 -- Smashing Magazine          Desi...
SOFT SKILLS presenting interpersonal planning/time mgmt
SOFT SKILL   PRESENTINGsource: hollywood
SOFT SKILLPRESENTING    NOTE AND POINT      SLIDESHARE       SLIDEROCKET     noteandpoint.com   slideshare.net   sliderock...
SOFT SKILLPRESENTING  SUGGESTED READING LIST     The Exceptional Presenter -- Timothy J. Koegel     Presentation Zen -- Ga...
SOFT SKILLINTERPERSONAL SKILLS   give and receive   constructive feedback   knowledge sharing   collaboration   conflict r...
SOFT SKILLINTERPERSONAL SKILLSSUGGESTED READING LIST       The Art of Project Management -- Scott Berkun       FYI: For Yo...
SOFT SKILLPLANNING / TIME MANAGEMENT   ability to prioritize   when to use which tool   be early and drive the bus   lose ...
SOFT SKILLPLANNING / TIME MANAGEMENT
SOFT SKILLPLANNING / TIME MANAGEMENT   lifehacker.com   43folders.com   Teaux Deaux
information architecturevisual designpresentation layer coding
SHARPENONE BLADEAT A TIME
P I C K - U P W I N D OWCAREER  PATH
JOB TITLES & SCOPE OF INFLUENCE sets direction                 Principal, Creative Director, Chief, VP,                   ...
TYPICAL AGENCY MODEL                          principals, practice leads                          senior practitioners    ...
A LIST APART SURVEY 2010
SURVEY 2010source: ala
SURVEY 2010source: ala
SURVEY 2010source: ala
SURVEY 2010source: ala
SURVEY 2010source: ala
SURVEY 2010source: ala
SURVEY 2010                                5 .3%                            3source: ala
SURVEY 2010source: ala
SURVEY 2010                            10 .5%source: ala
WHAT DO UX MANAGERS DO?                 internal companies             external agencies                 ๏   ‘evangelize’ ...
WHAT DO UX MANAGERS DO?                 internal companies             external agencies                 ๏   ‘evangelize’ ...
MANAGER READING LIST         FYI: For Your Improvement, A Guide for Development and         Coaching -- Michael M. Lombard...
III. Interviewing ๏ need big image here to kickoff interviewing   INTERVIEWS ๏ maybe a pot on a burner
MUST HAVE AN ONLINE PRESENCEsource: simplebits.com
DO YOU DISPLAY YOUR SKILLsource: michaelanderson.com
WHAT MANAGERS ARE LOOKING FOR    ๏ “passion is tops. they need to have a love for the work.”    ๏ “good critical thinkers....
WHAT MANAGERS ARE LOOKING FOR    ๏ “passion is tops. they need to have a love for the work.”    ๏ “good critical thinkers....
THINKING ON YOUR FEET
BARRIERS TO SUCCESS๏ not asking questions; repeated technical mistakes๏ slow skills development, stuck in old methods๏ wor...
IN SUMMARY  ๏   play the odds and be a generalist  ๏   sharpen one blade at a time  ๏   master your soft skills no matter ...
THANKS FOR LISTENING    TWITTER: @JOEPLANET
RESOURCESStock Photos:photos.comSpool:http://johnnyholland.org/2011/03/15/should-you-hire-a-ux-specialist-or-a-ux-generali...
Alphabet Soup
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Alphabet Soup

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The era of the lone designer is pretty much over. When it comes to selecting the best candidates for work in experience design positions, design rationale and the process are becoming more important the the actual quality of the portfolio. There is considerable movement away from a skill set and towards a problem solving mindset or world view. Individual skill sets (JavaScript, design, coding) are becoming commoditized. A generalist with shallow understanding of design, code, wireframing, usability, coupled with the normal people skills and organizational skills are becoming the desired candidate. In this talk, you will learn how to position yourself to get hired for your next design gig and learn what hiring managers want and need. You will get your competitive edge to stand out from the crowd.

Published in: Design

Alphabet Soup

  1. 1. ALP HA BE T S OU P SKILL SETS, CAREER PATHS, & INTERVIEWSJOE DYERMANAGER OF USER EXPERIENCESABRE TRAVEL NETWORK
  2. 2. ABOUT ME TITLES I HAVE HELD MANAGER, USER EXPERIENCE SENIOR UX DESIGNER SENIOR INFORMATION ARCHITECT UX ARCHITECT SENIOR WEB PRODUCER INTERACTION DESIGNER DIRECTOR OF NEW MEDIA VIDEO PRODUCER COMBAT CAMERA TEAM LEADER @JOEPLANET
  3. 3. ABOUT ME MY TEAM
  4. 4. ๏ SKILL SETS ๏ CAREER PATH ๏ INTERVIEWINGTHREE MAIN INGREDIENTS
  5. 5. THE GENERALIST
  6. 6. CONDITIONS FAVORING GENERALISTS ๏ when work is all over the board ๏ when work changes quickly ๏ where there is high-pressuresource: spool
  7. 7. USER INTERFACE ENGINEERING % 5ALISTS 1ECI SP 5 %source: uie.com 8GE NE R AL I ST S
  8. 8. 37 SIGNALS ARTICLE 37SIGNALSsource:37signals.com
  9. 9. 37 SIGNALS ARTICLE 37SIGNALS ly signals work direct es igners at 37 er That ’s why all d ply don’t consid nd CSS. We sim ith w ith HTML a eir ha nds dirty w ners who don’t get th f work we d o. desig kind o ls rele vant to the the materia
  10. 10. SK I L LSETS
  11. 11. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding
  12. 12. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer coding the skills you need to get a job
  13. 13. HARD SKILLS VS. SOFT SKILLS presenting interpersonal๏ information architecture planning/time mgmt๏ visual design๏ presentation layer the skills that usually coding cost you your job
  14. 14. SKILLS ASSHARP ASBLADES
  15. 15. HARD SKILL INFORMATION ARCHITECTURE the categorization of information into a coherent structure, preferably one that most people can understand quickly, if not inherently. Its usually hierarchical, but can have other structures, such as concentric or even chaotic.source: wikipedia
  16. 16. HARD SKILLINFORMATION ARCHITECTURE Vacation Packages Flights Hotels Cars/Rail Cruises Activities Last Minute Packages ExperienceFinderSM Customer Support Super Promo Search for Vacations Screaming Deals Silver Lining Sale: Save up to 50% on hotels when you book a package Round-Trip One-Way Featured Deals From: To: Image Image Image Image Compare surrounding airports ? Lorem ipsum Lorem ipsum Lorem ipsum Lorem ipsum dolor sit amet, dolor sit amet, dolor sit amet, dolor sit amet, consectetur consectetur consectetur consectetur More >> Top Destinations Image Image Image Image Ski Las Vegas California Hawaii from $361 from $361 from $361 from $361 300x250 Image Image Image Image Mexico Caribbean Casinos Shopping from $361 from $361 from $361 from $361 Sign Up For Email Alerts Learn More Image Image Image Image Enter your E-Mail Address... Submit Mexico Caribbean Casinos Shopping !"#$%&#$()*$+(,-./)012#3 from $361 from $361 from $361 from $361 !".4$#)&($2(,-./$5,2.6$,(.$7.81%/.9$0".0:$)&($,1($,45$ More >> ")2./$(,2.$0,/.45,(6$2)$0)*;,(.$;(10.6$5,#<%#<5,#9$ ,45$=.2$2".$%.62$;(10.> More Great Offers ?1.@$*)(.$(.,6)46$2)$%&#$()*$+(,-./)012# Escorted Tours Last Minute Packages Image Featured Escorted Vacations Preferred Partners Top 10 Destinations Vacation Tools
  17. 17. HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL VOCABULARY EIGHTSHAPES UNIFY BOXES AND ARROWS .jjg.net/ia/visvocab/ unify.eightshapes.com/ boxesandarrows.com
  18. 18. HARD SKILLINFORMATION ARCHITECTURE JJG’S VISUAL VOCABULARY EIGHTSHAPES UNIFY BOXES AND ARROWS .jjg.net/ia/visvocab/ unify.eightshapes.com/ boxesandarrows.com graffletopia.com extra bonus for mac users
  19. 19. HARD SKILLINFORMATION ARCHITECTURESUGGESTED READING LIST Information Architecture for the World Wide Web: Designing Large-Scale Web Sites -- Peter Morville, Louis Rosenfeld Ambient Findability -- Peter Morville Don’t Make Me Think -- Steve Krug Designing Web Interfaces: Principles and Patterns for Rich Interactions -- Bill Scott, Theresa Neil
  20. 20. HARD SKILL VISUAL DESIGN communication design is a mixed discipline between design and information- development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. a communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.source: wikipedia
  21. 21. HARD SKILLVISUAL DESIGN
  22. 22. HARD SKILLVISUAL DESIGN SMASHING MAGAZINE CREATTICA METHOD AND CRAFT smashingmagazine.com creattica.com methodandcraft.com
  23. 23. HARD SKILLVISUAL DESIGNSUGGESTED READING LIST Visualize This -- Nathan Yau Information Design Workbook -- Kim Baer Web Design: E-Commerce -- Julius Wiedemann Taschen’s 1000 Favorite Websites
  24. 24. HARD SKILLPRESENTATION LAYER CODING articulation of a visual design in a reader agent while vastly improving the experience with nuts-and-bolts basics of interaction design.
  25. 25. HARD SKILLPRESENTATION LAYER CODING
  26. 26. HARD SKILLPRESENTATION LAYER CODING SMASHING MAGAZINE 960 GRID SYSTEM ADDY OSMANI smashingmagazine.com 960.gs addyosmani.com
  27. 27. HARD SKILLPRESENTATION LAYER CODINGSUGGESTED READING LIST The Smashing Book #2 -- Smashing Magazine Designing with Web Standards -- Jeffrey Zeldman anything about HTML5 and CSS3 anything about jQuery or Yahoo! Pattern Library
  28. 28. SOFT SKILLS presenting interpersonal planning/time mgmt
  29. 29. SOFT SKILL PRESENTINGsource: hollywood
  30. 30. SOFT SKILLPRESENTING NOTE AND POINT SLIDESHARE SLIDEROCKET noteandpoint.com slideshare.net sliderocket.com
  31. 31. SOFT SKILLPRESENTING SUGGESTED READING LIST The Exceptional Presenter -- Timothy J. Koegel Presentation Zen -- Garr Reynolds
  32. 32. SOFT SKILLINTERPERSONAL SKILLS give and receive constructive feedback knowledge sharing collaboration conflict resolution client management office politics
  33. 33. SOFT SKILLINTERPERSONAL SKILLSSUGGESTED READING LIST The Art of Project Management -- Scott Berkun FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger
  34. 34. SOFT SKILLPLANNING / TIME MANAGEMENT ability to prioritize when to use which tool be early and drive the bus lose the fire helmet even if you’re not billing by the hour
  35. 35. SOFT SKILLPLANNING / TIME MANAGEMENT
  36. 36. SOFT SKILLPLANNING / TIME MANAGEMENT lifehacker.com 43folders.com Teaux Deaux
  37. 37. information architecturevisual designpresentation layer coding
  38. 38. SHARPENONE BLADEAT A TIME
  39. 39. P I C K - U P W I N D OWCAREER PATH
  40. 40. JOB TITLES & SCOPE OF INFLUENCE sets direction Principal, Creative Director, Chief, VP, President, CXO, Managing Partner contributes organizationally Manager, Director, Strategist, Architect, Partner contributes through others Staff, Senior, Lead, Art Director, Mid-level, contributes independently Analyst contributes dependently Associate, Assistant, Junior, Coordinator, Production source: johansen
  41. 41. TYPICAL AGENCY MODEL principals, practice leads senior practitioners interns, associatessource: alcorn
  42. 42. A LIST APART SURVEY 2010
  43. 43. SURVEY 2010source: ala
  44. 44. SURVEY 2010source: ala
  45. 45. SURVEY 2010source: ala
  46. 46. SURVEY 2010source: ala
  47. 47. SURVEY 2010source: ala
  48. 48. SURVEY 2010source: ala
  49. 49. SURVEY 2010 5 .3% 3source: ala
  50. 50. SURVEY 2010source: ala
  51. 51. SURVEY 2010 10 .5%source: ala
  52. 52. WHAT DO UX MANAGERS DO? internal companies external agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource: alcorn
  53. 53. WHAT DO UX MANAGERS DO? internal companies external agencies ๏ ‘evangelize’ ๏ sales ๏ manage/coach teams ๏ manage/coach teams ๏ network in company ๏ client relations ๏ hire/staff projects ๏ hire/staff projects ๏ project work ๏ project work ๏ teach/write ๏ teach/write ๏ admin/operations/new ๏ admin/operations/new processes processessource: alcorn
  54. 54. MANAGER READING LIST FYI: For Your Improvement, A Guide for Development and Coaching -- Michael M. Lombardo, Robert W. Eichinger First Break All the Rules: What the World’s Greatest Managers Do Differently -- Marcus Buckingham, Curt Coffman 12: The Elements of Great Managing -- Rodd Wagner and James Harter manager-tools.com Join the UX Management Discussion List at iainstitute.org
  55. 55. III. Interviewing ๏ need big image here to kickoff interviewing INTERVIEWS ๏ maybe a pot on a burner
  56. 56. MUST HAVE AN ONLINE PRESENCEsource: simplebits.com
  57. 57. DO YOU DISPLAY YOUR SKILLsource: michaelanderson.com
  58. 58. WHAT MANAGERS ARE LOOKING FOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source: alcorn
  59. 59. WHAT MANAGERS ARE LOOKING FOR ๏ “passion is tops. they need to have a love for the work.” ๏ “good critical thinkers. people who get the big picture.” ๏ “good communication. if you can’t communicate effectively, you can’t do your job.” ๏ “at salesforce, everybody codes. You have to have technical competence. ๏ “a serious commitment to the ia [ux] community.” ๏ “soft skills! we work in teams a lot. you have to collaborate well.”source: alcorn
  60. 60. THINKING ON YOUR FEET
  61. 61. BARRIERS TO SUCCESS๏ not asking questions; repeated technical mistakes๏ slow skills development, stuck in old methods๏ working alone too much๏ lack of accountability for problems๏ no prioritizing; scattered, always putting out fires๏ overly focused on micro areas of interest source: johansen
  62. 62. IN SUMMARY ๏ play the odds and be a generalist ๏ sharpen one blade at a time ๏ master your soft skills no matter how awesome you think you are ๏ 6-figure income is within your reach ๏ managers want to see you participate in the digital space; show your enthusiasm for all things ux
  63. 63. THANKS FOR LISTENING TWITTER: @JOEPLANET
  64. 64. RESOURCESStock Photos:photos.comSpool:http://johnnyholland.org/2011/03/15/should-you-hire-a-ux-specialist-or-a-ux-generalist/http://www.uie.com/brainsparks/2006/09/08/specialists-vs-generalists/37Signals:http://37signals.com/svn/posts/1066-web-designers-should-do-their-own-htmlcssJohansen:http://www.slideshare.net/kristenjohansen/creating-career-paths-for-ux-professionalsAlcorn:http://uxweek2007.adaptivepath.com/sessions/how-to-manage-a-user-experience-team-without-losing-your-mindHollywood:http://noteandpoint.com/2010/10/designing-for-a-complete-experience/ALA:http://aneventapart.com/alasurvey2010/Vector illustrations by C. ImaizumiCreated while listening to OK Computerby Radiohead and Veni Vedi Vicious by The Hives
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