Slides from a webinar given on February 5th, 2013, organized by Comtech Services (http://comtech-serv.com/ ). Abstract as follows:
In the past, it was often difficult for information development teams to obtain quantitative data on how their content was used. In recent years, with the spread of online content delivery, it has become easier to obtain such data. Now, the challenge is how to interpret it in order to make content more effective.
In this webinar, Joe Pairman from HTC's User Education team will show how content usage data, ratings by users, and search query records can:
• Indicate appropriate vocabulary
• Contribute to taxonomy development
• Suggest areas of focus for content improvements
• Help to answer specific questions about designing effective content