Joe Olsen - YPS Talk 03/10

Welcome

Me • CEO, Director of Strategy and Innovation @ Phenomblue • Board Member @ Goodwill, OCI, & Greater Omaha Chamber • Founder & Director @ HDC • Partner @ Olsen Capital Corporation

The importance of traditional business skills in non-traditional business

Most startups lack the traditional business skills they need to survive. Why?

Learn to sell. Sell a lot of stuff. Hire people. Omaha will care about you.

Themes! • Traditional business skills, non-traditional business times • Ideas are the soul of the startup • Understand your relevance

Startupville Startupville Success Rate 18%

Sales Marketing Finance Product Production

Relevance

“Boomers are particularly skilled at whining and slutting their way into society's spotlight ... It's Boomer suburbanites, your Kath and your Kel, who are the majority. They are usually conservative, materialistic and insular ... Another thing I can't stand is the earnestness with which Boomers enjoy their music - there's not a hint of irony.”

“Whereas Boomers wallow in remembrance of the good ol' days, we live change everyday, and rather like it ... If there's one word to describe us it's 'responsible' ... We have the integrity to show the world exactly who we are. We are ﬂexible, resilient and can multi- task well.”

Relevance -Shut Up

Success

• Projected $10M in revenue (300,000 pairs) • Shoes stick out (free advertising) • “Drop Offs” assisted by customers (free distribution)

- “Six Interesting Stats About Startup Success” - onstartups.com (10/16/2006)

< 1997 Sustainable Seasoned Reliable Smart Diversiﬁed

> 1997 Innovative Agile Young Savvy Experimental

Innovative Sustainable Agile Seasoned Young Reliable Savvy Smart Experimental Diversiﬁed

Eric Schmidt

Eric Schmidt • Pioneered the 70/20/10 bus resource mgmt model

Eric Schmidt • Pioneered the 70/20/10 bus resource mgmt model • Manages VP, sales org, legal, & operations

Eric Schmidt • Pioneered the 70/20/10 bus resource mgmt model • Manages VP, sales org, legal, & operations • CTO candidate for Obama, campaign advisor, member of PCAST

Bus iness

Finance Bus iness Product Sales Marketing Production

Relevance

New Jobs

New More Jobs Spending

New More More Jobs Spending Tax Pay

New More More Spending City Growth Jobs Tax Pay

New More More Attract Larger Spending City Growth Businesses Jobs Tax Pay

Our “Midwest” is ripe for innovation now.

The 5 • The “Ah Ha” moment • Big business integration • Community building • Collaborative advancement (Wonder Twins) • Relocation magnet

Finance Bus iness Product Sales Marketing Production

Sales Marketing Finance Product Production

Marketing

Sales Finance Product Production Marketing

If you build it, they will come. Are you building it?

If you build it, they will come. Are you relevant?it? building

@joeolsen www.joeolsen.com

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Joe Olsen - YPS Talk 03/10

by Joe Olsen on Mar 09, 2010

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Joe Olsen - YPS Talk 03/10 — Presentation Transcript