Joe Cox

115 Followers

5 SlideShares 115 Followers 270 Followings

My experience and education has given me a unique perspective in brand building, real time marketing, influencer relationship management and emerging media. At Red Bull, I worked with company that wasn't afraid to say that a brand should have a personality and worked every minute to inject that persona into national events ranging from action sports to video game tournaments held 100 feet below ground in a cold war missile silo (no joke). Red Bull introduced me to the concept of utilizing local influencers in order to create richer experiences for our consumers, and that has stuck with me ever since. With vitaminwater, vitaminwater zero & smartwater brands we took field marketing to a...

social media marketing lean agile social strategy red bull social media marketing barkley agency brand

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About

Joe Cox

Presentations

SMCKC January Pro Lunch- Barkley

Centurian Social presentation

AMA Influencer Marketing Deck

Red bull: Of Bull Sperm & Red Threads

Don't Take a Gun to a Drone Fight: How Agile & Lean Will Save Your Agency

Likes

Where to find better ideas? +10 categories to explore with examples

52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno

Customer Journey Mapping and CX Research

Brand Activation, Content marketing & Transmedia

Transmedia Storytelling as a Content Marketing Strategy

The Transmedia Trip: The Psychology of Multi-Platform Engagement

Digital Communications Strategy

Social Media Engagement is Not a Strategy

Brand Activation Strategy - BottomUp InsideOut

The Role of PR in Content Development and Activation

Activation: From thinking to tweaking it, how we do it at Spotify

Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation

What is Digital Strategy?

7 Thoughts On The Agency of The Future

Engagement Strategy Course

Every Brief is A Start Up | Ioana Filip Keynote @ Eurobest

The Minimum Loveable Product

Displaying Data

Crap. The Content Marketing Deluge.

Digital Strategy 101

The What If Technique presented by Motivate Design

Why Content Marketing Fails

How Google Works

50 Stats You Need to Know About Content Marketing

Digital Food Marketing - 10 Of The Most Delicious Opportunities for 2014

Agile Marketing: Managing Marketing in a World of Constant Change

The Age of Context

The Anatomy of Great Content (and the fire that refines it)

brands that were awesome on reddit: 2013

Five Principles for Storytelling in a Multi-Screening World