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Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
Introduction to Tagkast
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Introduction to Tagkast

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Introduction to Tagkast Native Advertising. Includes product description, ad placement examples, live event examples, pricing/costs, benefits/value, results

Introduction to Tagkast Native Advertising. Includes product description, ad placement examples, live event examples, pricing/costs, benefits/value, results

Published in: Technology, Business
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Transcript

  • 1. Tagkast Native Ad Network August 2013 Trusted by
  • 2. Why Tagkast? Tagkast delivers a visually integrated, non-interruptive, content driven ad experience •  Native – Seamlessly integrated into the fabric of the site experience •  Engaging –Measurably better brand lift compared to traditional ad models, with higher rate of sharing •  Scale – The context of the Tagkast platform in the live event environment provides marketers with access to a scalable audience.
  • 3. How We Do It Consumers share event photos to their social media profiles and promote branded content to their networks. 1. Live Events and Attractions 2. Consumer Photo Engagement 3. Tagkast Media
  • 4. 2. Log-in to Facebook In Tablet User Experience PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL 3. Become a Fan PHOTOS SURVEY EMAIL 4. Post Photos 1. View Photo Through the simple process of claiming a photo we gather emails and new Facebook fans for our partners Please support me today at http://diabetes.org/ rochestertour ! I am riding in the Tour de Cure to Stop Diabetes. Thank you for making a difference.
  • 5. Each native photo placement is seen by 300+ people and is an implied endorsement of the advertiser to the consumer’s friends and family Photos are Shared Natively in Facebook and Twitter 300 people reached per photo. 600 impressions per photo. 27 referral actions (clicks) per photo (5% rate) 1.5 Promo Link Shares per photo (.33% rate) Tagkast Analytics (2013)
  • 6. A Tagkast Campaign By The Numbers At a single NBA game, we can deliver over 65,000 clicks 5,000 tagged guests 1,580,000 reach 1,333 Facebook page likes 1,667 e-mails collected 11,333 likes/comments/shares Live Engagement Digital Engagement 65,000 clicks
  • 7. There are over 250,000,000 visitors a week at live events and attractions where Tagkast can deliver similar metrics Live Event Marketplace Live Event Categories Auto Racing Baseball Basketball Boxing Collegiate Basketball Collegiate Football Cycling Fishing Football Golf Hockey Horse Racing Motorcycle Racing Olympics Polo Rodeo Rugby Running Skiing Soccer Bars & Nightlife Concerts Parades State/County Fairs Taste/Food Festivals Event Categories (cont’d) Award Shows Zoos & Aquariums Museums Ethnic Festivals City/Community Celebration Auto Racing Mall Development Auto Show Awards Show Conference/Expo Family Entertainment Film Festival LGBT Attractions Landmarks State and National Parks Beaches Tourist Attractions Public Parks Annual Live Event Attendance (In Millions) 73.5 32.7 350.8220.2 300.627.6
  • 8. Tagkast Packages Product Description Tagkast sells into events and executes the programming with our staff Tagkast is hired to execute an event or an event series Hardware and software leasing for clients to execute on their own Advertising Staffed Event Technology Only Customers Media agencies, brand advertisers Event properties, event sponsors, event agencies Event agencies that have their own staff to execute Pricing $.40 cost per engagement $15 CPM $500-$10,000 per event depending on size and staff $8,500 per year $2,000 per month We offer three packages that fit well into existing budgets for advertisers, event organizers, event sponsors and experiential agencies
  • 9. White Glove Launch Support Our Account Managers will guide you through pre- launch, setup and launch day, overseeing campaigns through the wrap-up and insights stage Account Services – Exceeding Expectations Real-Time Reporting Review your campaigns regularly to discover new opportunities for increased performance. Creative Consultation Our creative team can write campaign creative and adapt existing brand assets.

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