SocNets Training Class

1,577 views

Published on

Joe Mansour's PPT presentation on SocNets given at AFP's RightOnline conference in Austin, TX.

Published in: Technology, News & Politics
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,577
On SlideShare
0
From Embeds
0
Number of Embeds
137
Actions
Shares
0
Downloads
16
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

SocNets Training Class

  1. 1. Joe Mansour www.davidallgroup.com www.techrepublican.com www.slatecard.com [email_address] (202) 431-4844
  2. 2. Social Networking? Web Link File Location
  3. 3. Let’s Get Started
  4. 8. SocNet Stats <ul><li>MySpace </li></ul><ul><li>MySpace has more than 110 million monthly active users around the globe. </li></ul><ul><li>First ranked web domain in terms of page views. </li></ul><ul><li>Facebook </li></ul><ul><li>More than 60 million active users. </li></ul><ul><li>250,000 new users a day. </li></ul><ul><li>Doubling every six months. </li></ul><ul><li>LinkedIn </li></ul><ul><li>Over 20 million registered users. </li></ul><ul><li>1.5 million C-level executives. </li></ul>
  5. 10. Socnets aren’t just for kids anymore <ul><li>85% of MySpace users are of voting age (18 or older). </li></ul><ul><li>More than half of Facebook users are outside of college. </li></ul><ul><li>The fastest growing demographic on Facebook is those 25 years old and older. </li></ul>
  6. 11. The Modern World. <ul><li>Out of 18-29 year olds </li></ul><ul><li>67% Use Social Networking sites. </li></ul><ul><li>27% Get campaign information from sites. </li></ul><ul><li>8% Signed up as a “friend” of the candidate. </li></ul><ul><li>Source: “ Internet's Broader Role in Campaign 2008 ,” Pew Research Institute, January, 2008. </li></ul>
  7. 12. SocNet Strategy 101 <ul><li>Spreading the Message </li></ul><ul><li>& </li></ul><ul><li>Converting friends -> supporters -> volunteers -> donors </li></ul>
  8. 13. <ul><ul><ul><li>Personalize Your Profile </li></ul></ul></ul><ul><ul><ul><ul><li>Keep it appropriate to the audience (and medium). </li></ul></ul></ul></ul><ul><ul><ul><li>Increase Your Friend Count </li></ul></ul></ul><ul><ul><ul><ul><li>But be careful you don’t spam people. </li></ul></ul></ul></ul><ul><ul><ul><li>Engage Your Community To Do Something </li></ul></ul></ul><ul><ul><ul><li>Grow The Group By Recruiting Volunteers </li></ul></ul></ul><ul><ul><ul><ul><li>Be wary about giving away control of the profile though. </li></ul></ul></ul></ul><ul><ul><ul><li>Monitor your profiles and be active. </li></ul></ul></ul>
  9. 14. Measuring Success <ul><li>Friend Counts </li></ul><ul><ul><li>Group Memberships </li></ul></ul><ul><li>User Engagement </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Messages </li></ul></ul><ul><li>Event Participation </li></ul><ul><li>Site Analytics </li></ul>
  10. 15. SocNet Strategy 201 <ul><li>MySpace - Who’s your top friend? </li></ul>
  11. 16. LinkedIn - Try asking them a question.
  12. 17. Facebook Tips & Tricks <ul><li>Get Into Their NewsFeed. </li></ul>
  13. 18. Be Careful with Those Apps.
  14. 19. Build your own App.
  15. 20. <ul><li>Don’t forget niche SocNets. </li></ul>17 Million African Americans can’t be wrong. This socnet is definitely NOT just for kids.
  16. 21. Creating an Authentic Digital Handshake <ul><ul><ul><ul><li>Comment on people’s wall – Birthday’s are great opportunities along with new friend requests. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respond promptly to messages you receive. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use VIDEO to verify the campaign’s activities. </li></ul></ul></ul></ul>
  17. 22. Have the candidate check their profile.
  18. 23. Everywhere.
  19. 24. Integrate.
  20. 25. Joe Mansour www.davidallgroup.com www.techrepublican.com www.slatecard.com [email_address] (202) 431-4844

×