Social Media: PR

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Presentation to U of Iowa PRSSA Feb 25, 2009

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Social Media: PR

  1. 1. Social Media: PR Joel Johnson | 2.25.2009 University of Iowa PRSSA
  2. 2. Evolution of the PR Model publicity public information one-way asymmetrical two-way symmetrical
  3. 3. New Model: New Rules social media: “The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio” (wikipedia: “Social Media”) direct channels to publics more voices
  4. 4. Social Media Channels
  5. 5. Social Media PR: Focus where are your publics? how do they interact? what are their goals, interests? clear, unified voice
  6. 6. Social Media PR: Commit don’t “set it and forget it” update content follow up on conversations participation, not propaganda
  7. 7. Social Media PR: Be Honest “you are what you publish” clarity of identity don’t fake it
  8. 8. Social Media PR: Ethics WOMMA: honesty of relationship, opinion, identity spam, astroturfing ghostwriting
  9. 9. Social Media PR: Measure ROI for a low-cost investment chatter reputation action
  10. 10. Social Media: PR Joel Johnson | 2.25.2009 joeloscar@gmail.com joeloscar.com twitter: oscarhamson

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