Your Enterprise Social Journey with Yammer

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Enterprise social networking makes sense. In this session we help lay the foundation for a successful enterprise social network based on employee engagement. Provide and pray does not work. You …

Enterprise social networking makes sense. In this session we help lay the foundation for a successful enterprise social network based on employee engagement. Provide and pray does not work. You can't control your employees, but you can help provide a platform that they and you can trust. Learn strategies and techniques for successful ESN. It's about organizational transformation

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  • Race car graphic?Toy car or tinker toy car. Remove the last line of text. We do think SharePoint was the right choice… they just need help.

Transcript

  • 1. Your Yammer Social Journey… Joel Oleson Director of Technical Evangelism ViewDoLabs @joeloleson CollabShow.com
  • 2. Joel Oleson @joeloleson • First SharePoint Admin • #1 SharePoint Influencer by Forbes Column • Community Voted Most Popular SharePoint Blogger Collabshow.com • Epic Traveler – Speaking and Traveling to over 140 Countries TravelingEpic.com 2
  • 3. Leadership from the Dancing Guy… http://ed.ted.com/on/IgslePtt
  • 4. Agenda • • • • It’s about Engagement Social Solution to Engagement Social Challenges Yammer MS big bet!
  • 5. FOCUS ON ENGAGEMENT
  • 6. Are You Engaged? • Engaged – Drive Innovation. Passion and Profound Connection with their company. • Not Engaged – Checked out. No passion or energy for their company. • Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!
  • 7. World Wide Engagement World Wide Engagement Actively Unengaged 24% Engaged 13% Unengaged 63%
  • 8. Why Get Employees Engaged? Engaged employees are 37% more likely to stay with their employer. - Constellation Research Engaged employees deliver a 5X higher shareholder return - Kenexa
  • 9. SOCIAL AS THE SOLUTION FOR ENGAGEMENT
  • 10. Why Enterprise Social Intranets? Satisfaction levels are higher than both email and Instant messaging.
  • 11. It’s Better… • ESNs for employee communication has been rated higher than all previous forms. (Email, intranet, emails, newsletters, distributi on lists) • Quality of responses are higher when compared to email. • Reduces meetings and more. – Deloitte Study (TMT Preditions)
  • 12. Enterprise Social Maturity Model Everywhere Embracing Expanding Experimenting Goal Setting Culture Adoption & Engagement Measurement
  • 13. Higherarchy is the bottleneck to speed… • Organizations see a 25% boost in productivity with social technologies…
  • 14. • Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an Enterprise Social Network 2011 ESN deployment was at 30%
  • 15. Yammer is growing fast… Yammer - last year, registered users have increased 55% to almost 8 million (July 2013) 200,000 leading companies 85% of Fortune 500
  • 16. What is Success? • ADOPTION: By its own nature, ESN tends to be adopted virally, spreading inside a department or a local office. Sometimes it's a fad and dies, sometimes it consolidates in the department, sometimes it contagiously expands to nearby departments. Global Adoption across the organization is the ultimate goal. PARTICIPATION INEQUALITY: well known principle in social media, usually described as the "1-9-90 rule": only 1% of users produce content, 9% interacts with it, 90% consumes it (that is, reads it). Of course this is why "readers" are often considered "active“… but what is active???
  • 17. SOCIAL CHALLENGES
  • 18. Provide and Pray… • Although social technologies are employed by 70 percent of organizations… Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.
  • 19. Why Social Collaboration Fails Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome. -- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose” http://www.gartner.com/newsroom/id/2402115?goback=.gde_39045 92_member_237431818
  • 20. “Controlling Social is like Herding Cats” http://www.youtube.com/watch?v=y4qnyLUya7E EDS Superbowl 2000 Video
  • 21. Where are we going?
  • 22. UNDERSTANDING MICROSOFT’S BIG BET… YAMMER
  • 23. 2013 Gartner Magic Quadrant
  • 24. Go Yammer! Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepointenterprise-social-roadmap-update.aspx
  • 25. No Friction… for Yammer Microsoft has changed its licensing to include Yammer Enterprise in its Office 365 Enterprise plans at no extra charge. Yammer Enterprise, which costs $3 per user per month when sold standalone, was previously bundled with Office 365 Enterprise only for customers with Enterprise Agreement volume licensing plans. Office 365 Enterprise customers will also no longer be required to buy Yammer licenses for users on external networks, Mike Grafham, Yammer's "head of customer success," told CRN in a Wednesday interview. "We're trying to reduce friction in organizations collaborating with each other," he said. Nov 8, 2013 http://www.crn.com/news/applications-os/240163737/microsoftbundles-yammer-with-office-365-recruits-partners-for-enterprisesocial-sales-blitz.htm
  • 26. Drink the Yam Juice! • Post Agile Approach to Development • Belief that pace of Organizations need to change responsiveorg.com • Cloud First! • Fail Faster • Transparency
  • 27. ENSURING YAMMER SUCCESS
  • 28. ESN: 80% Culture / 20% Technology
  • 29. Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute
  • 30. Yammer of the Future…
  • 31. Plan + Measure Success • Sharing of Best Practices • Reducing Email proliferation (it won’t eliminate it) • Faster Decision Making • Reduce meetings • Increase sharing • Knowledge capture • Increase employee retention • Improve business processes • Evolve company culture • Reduce duplication of work • Strategic transformation
  • 32. Strategy for Success success.yammer.com
  • 33. YAMMER, OFFICE 365 & SHAREPOINT
  • 34. How it all fits… Social Architectu
  • 35. Enterprise Collaboration Structured Ad-hoc Control Trust Compliance Creative SharePoint & Yammer
  • 36. Cloud Enterprise Information Architecture Structured Unstructured Intranet Central Portal SharePoint 2013 • Search • News • Navigation On Prem Departmental Sites SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps Cloud Groups and Team Sites & Workspaces Personal Storage Fav & Follows Yammer • Groups Office 365 • Team Sites • Email • • • • • • SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following
  • 37. Enterprise Information Architecture Structured Intranet Central Portal SharePoint 2013 • Search • News • Navigation On Prem Departmental Sites SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps Cloud Unstructured Groups and Team Sites & Workspaces (Non Customized Light branding) Yammer • Groups Office 365 • Team Sites Personal Storage Fav & Follows • • • • • • SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following
  • 38. Hybrid Enterprise Information Architecture Structured Unstructured Intranet Central Portal SharePoint 2013 • Search • News • Navigation On Prem Departmental Sites SharePoint 2013 • Department ECM • Doc Mgmt • Workflows • Custom Apps Cloud Groups and Team Sites & Workspaces Personal Storage Fav & Follows Yammer • Groups Office 365 • Team Sites • Email • • • • • • SkyDrive Pro My Site My Tasks My Documents Docs I’m following People I’m following
  • 39. Takeaways… • Start a pilot of yammer if you haven’t. • Join SharePoint Office365 & Yammer Community on Yammer in SPYam http://yammer.com/spyam • Understand Microsoft’s BIG BET for Cloud, Social, Mobile investment Strategy…
  • 40. Q&A Let’s Connect!! @joeloleson CollabShow.com