Strategy for Social Intranet Success

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Responsive web design, navigation, and what's happening on the internet all play into the battle behind what to do. In this session we look at what really makes sense to reflect company culture. We …

Responsive web design, navigation, and what's happening on the internet all play into the battle behind what to do. In this session we look at what really makes sense to reflect company culture. We look at many examples of Intranets shared on the web including public notes from Norman Nielsen Intranets report.

Know your business. Know your business requirements. Know your users. And then introduce a new social fabric that up-levels your workforce inside and outside the firewall, cross device, cross platform. This session will focus on the strategy behind moving your entire organization from an informed user base into a daily-engaged, active community. Lines of communication can go top down, bottom up, and it all happens wherever, whenever

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  • 1. Joel Oleson – CollabShow.com @joeloleson • First SharePoint Admin • Former Microsoft IT & Product Team • Top 5 SharePoint Influencer over past 3 years • Popular SharePoint Blogger • Global Community Builder • Epic Traveler - TravelingEpic.com – Speaking and Traveling to over 140 Countries 2
  • 2. Agenda •Evolution of the Intranet •Ways the Traditional Intranet Fails •Strategies for Designing & Building the Social Intranet
  • 3. Evolution of the Intranet
  • 4. Intranet 2000 – Employee Handbook • Top Down • Corporate News • One Main Page of Links • Forms, Policies & Procedures
  • 5. Intranet 2010 – Few to many • Portal Integration • Top of Intranet is Corporate Communication • Then deeper split for Team and Group Collab • Self Service • KPIs & Dashboards • Some attempts at: • Wikis • Blogs
  • 6. Intranet 2014+ • Any Device: BYOD • Secure: Work from anywhere • Many to Many Collaboration • Universal Global yet local • Unified Streams • Simplified
  • 7. Sam Marshall, ClearBox Consulting for the Intranet Benchmarking Forum
  • 8. Courtesy: Infocentric
  • 9. Enterprise Social Maturity Spectrum Goals Measurement Engagement Cultural Change Courtesy: ViewDo Labs
  • 10. Why the Traditional Intranet Fails
  • 11. Stale Out of Date Information
  • 12. Disorganized Information & Poor Search Functionality
  • 13. Too much focus on tools not enough on culture
  • 14. Unclear Strategy
  • 15. “To err is human. Therefore one of the most important skills we can develop is course correction. It’s direly important to understand when a mistake is a mistake, to learn from our indiscretions, to change course and move forward a better person” – the minimalists
  • 16. SharePoint Social or Yammer? Immediate adoption Rapid innovation Connect everyone
  • 17. Organizations see a 25% boost in productivity with social technologies…
  • 18. “The key to Social Enterprise success… People don’t need a new siloed channel. They already have many. ESN is [designed] to help them collaborate, share, communicate better to get their work done.” -Sanjay Abraham, Cap Gemini
  • 19. Wireframing & Agile • Focusing on Agile development and wireframing methods, intranet teams are completing design and deployment within much shorter timeframes. – Top Intranets Report Norman Nielsen
  • 20. Tips for incorporating successful design patterns and best practices into your intranet• Responsive design on intranets + Mobile considerations • Agile development • Early wireframing to aid development and buy-in • Search: Global, local, and people • Persisted Nav for on and off platform • Streamline megamenus • Filmstrips and carousels • Flat design • Visual design to support the brand and desired tone • Powerful images and photographs • Continued integration and evolution of social tools • Coaxing employees to engage • Gamification strategies to update profiles • Governance • Organizational vision within a framework • Simple UI/UX in templates Style Guide Ideas based on Norman Nielsen Top Intranets 2014
  • 21. •Global Nav • News, Social Streams & Activity Streams • Clean UI / Search focused • Responsive Web Design #RWD • Simplify / Personalize
  • 22. App Menu with Icons Notifications Personalized Login Gear for settings
  • 23. Global Nav Bar Search, mail, calendar Global profiles Global Configuration
  • 24. Rich persisted login Network feeds & Profiles
  • 25. Groups Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  • 26. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW Office Graph
  • 27. Yammer web part Add on search, team site, my site or SharePoint page.
  • 28. Social Streams Integrated instant messaging & communications notifications & apps
  • 29. Social Stream (Courtesy Beezy)
  • 30. Social Stream (Courtesy Beezy)
  • 31. Streams Notification Activity Stream and News
  • 32. Clean Design Search focused Favorites: Pin documents Personal Login Quick links Global navbar Filtered News: Blogs Announce ments News
  • 33. What is the same from day to day?Cool global Nav bar…
  • 34. Responsive Web Design + SharePoint Demo…
  • 35. Screenshot Courtesy harmon.ie Unified Mobile Stream SharePoint & Yammer
  • 36. Filtered News Lots of pictures Lots of icons Pictures of Employees Screenshot Courtesy Ikea Netherlands
  • 37. Personalized • My Pages • My Apps • My Contacts • My Links Screenshot Courtesy City of Busselton
  • 38. Personalized • News • Sites • Communities • Links Screenshot gNet
  • 39. Personalized Widgets My Work My Tools & Reports Career & Benefits Company Screenshot courtesy of Target Canada
  • 40. Recommended based on your interests or profile Clean Design information filtered by popularity Regional Editions based Screenshot Hufingtonpost.com
  • 41. Activity Stream Site AlertsProfile plus Recent Docs Quick Links Icon based shortcuts Global Nav Site Nav
  • 42. Screenshot appears courtesy of Disney Consumer Products 4 Pages instead of 1… Icons for Apps Unified Stream for News, Social, & External News + Site Activities and Calendars
  • 43. Do you feel the Brand? Personalized Social Stream News Performance Dashboard Screenshot courtesy of Virgin America
  • 44. Wrap up & Action Items • Focus on Culture • Strategy based on Iterative #Agile Listen and FailFast approach • Continuous Development • Responsive Web for Mobile and Devices you can’t anticipate • Focus on the Big Picture Business Needs (Not Platform and Features) and the Solutions and Biz Justification (ROI/REJ) will come • Let’s connect socially! - Joel Oleson • http://www.collabshow.com & http://travelingepic.com
  • 45. Microsoft Enterprise Social Resources Engage us in the SPC14 Social Track SPC14 announcement: Work like a network! Enterprise social and the future of work Sites, Blogs & Twitter  Collabshow.com  Blog.viewdolabs.com  Enterprise Social Customer Success - Yammer Success Center - EnterpriseSocial.com - The Responsive Org  Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite  Blogs Yammer Office 365 Twitter @Yammer @Office365 Research/Whitepaper  Gartner: Magic Quadrant for Social Software in the Workplace Evolution of the networked enterprise: McKinsey Global Survey results Yammer’s 2013 Business Value Survey Results The Rise Of Enterprise Social Networks Press  How Red Robin Transformed Its Business With Yammer How Teach forAmerica gets the most out of Yammer on a shoestring budget HK firm creates idea melting pot for 4,000 employees LexisNexis found that employees who use Yammer are way happier Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year How Microsoft got its own employees to use Yammer Videos  Move Faster Together Transform the Way You Work with Yammer #WorkLikeANetwork
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