Sharpen SharePoint Adoption in SharePoint 2013 with Gamification

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Adoption is one of the biggest problems in SharePoint. Understand the new reputation settings and take advantage of community in the social platform and build gamification into the platform with …

Adoption is one of the biggest problems in SharePoint. Understand the new reputation settings and take advantage of community in the social platform and build gamification into the platform with enhancements from Badgeville.

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  • AIIM – Association for Information and Image ManagementForrester - http://blogs.forrester.com/rob_koplowitz/13-02-06-sharepoint_meet_yammer_is_it_time_for_microsoft_to_burn_the_boatsForrester - http://blogs.forrester.com/rob_koplowitz/13-02-06-sharepoint_meet_yammer_is_it_time_for_microsoft_to_burn_the_boats
  • Workflow behaviors “create/edit” can consume string metadata e.g.Create document in “marketing” section can be a different behavior from Create document in “sales” section
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  • It’s very easy to take an experience and immediately starting adding points and badges to behaviors you want to drive your users to do…
  • but tacking on game mechanics does not create a more compelling experience in which your users will want to engage – you might have initial lift in activity but eventually your users will lose interest. Given the immaturity of the market, there are a lot of misguided attempts to gamify websites. And this is why Gartner came up with the prediction that 80% of gamified applications will fail next year. Now our goal is to prevent this from happening…so how do we do this?Gartner projects … and this is true..now we hope it’s not 80% and I’m here to prevent this from happening…but I do see a lot of companies adding points and leaderboards to an experience and calling it gamification. Game mechanics cannot just be tacked on to the experience – it’s a tacky gimmick that users eventually see through. Game mechanics have to have meaning for your end user. The points and badges have to represent something larger.
  • You have to put yourselves into the shoes of your end user. Gamification will do nothing to improve engagement if it does not resonate with your audience. You absolutely have to know what motivates your audience to act. Build personas of your audience – what are their pain points? How can game mechanics improve the experience? What is it that they want?
  • Structure – there is order – you have clear direction and purpose. These motivations carry different weight depending on the specific audience and use case.
  • Reframe game mechanics to motivation mechanics. Instead of points and badges – think recognition and positive feedback. Instead of Levels – think of personal growth and progess. Instead of leaderboards – think of how to surface social reputation and status of each user among the community.
  • Sharepoint has various use cases – and for each use case – you have to think about the primary motivator for behavior. For collaboration, being socially valued is the number one motivation. So rewards need to focus on recognizing quality content contributions. Not just sharing content to earn points, but sharing content that is deemed valuable to the community. We do this by designing for when content receives a thumbs up or positive rating from peers, then the contributor earns more credit. This is a current use case we have with one of the nation’s largest oil companies whose employees are widely distributed across the globe. The goal is to better connect these employees and encourage them to share best practices and collaborate on problems encountered in the field.
  • I am also working with a multinational Fortune 500 technology corporation where Sharepoint is leveraged to deliver and manage employee learning videos. The business objective is to keep sales and marketing up to date on product knowledge. Game mechanics are used tomeasure progress towards long-term goals in areas of knowledge specialization. As employees complete more learning modules – it is reflected in their knowledge IQ which is surfaced on their profile as well as publicly to peers through an activity stream like the one shown here. Certain IQ thresholds enable sales and marketing employees to earn tangible rewards through employee perks program.
  • So game mechanics need to appeal to the Individual’s need for quantifiable progress – how much have they completed of the compliance training and how much more do they have to do? When it comes to compliance training – there is little intrinsic motivation for employees to engage. They want to just get it done and over with because it’s required for everyone and because it is boring. Here, learning is seen as more of a chore rather than personal growth. Compliance is all about completion –
  • We visualize this through mission progress where missions break down the steps of the compliance training to give a sense of progress along the way. Missions can also include a progress bar – not shown here – but sets expectations for how long compliance training will take before completed.In general, Sharepoint for a large global organization can become a black hole if content is not managed properly. Don’t just think of rewards as badges that appear as a result of activity – rewards can also guide activity. Missions like the one you see here can drive a sequence of behaviors. In Badgeville, missions can be tailored to surface the most relevant content based on the type of user role. So for Molly to earn the status as a document rockstar within her line of business, she needs to complete the following activities. And these requirements may differ per line of business.

Transcript

  • 1. Sharpen Your SharePoint Adoption with Gamification
  • 2. YOUR HOSTS Join the Twitter conversation #badgeville JOEL OLESON Managing Director Salient6 @joeloleson CAROLINE DANGSON Producer Badgeville @cdangson CHRIS LYNCH Dir. of Product Marketing, Badgeville @cglynch
  • 3. Survey Question #1 What SharePoint functions have you deployed? 1. Sites (portal, intranet) 2. Collaboration 3. Search 4. Content management 5. Custom internal-facing apps 6. Social 7. Custom external-facing apps 8. Insights (BI / analytics)
  • 4. | Slide SharePoint Joel @joeloleson First SharePoint Admin #1 SharePoint Influencer 2012 by Forbes Voted Most Popular SharePoint Blogger 2012 – SharePointJoel.com Global Epic Traveler - TravelingEpic.com – Speaking and Traveling to over 100 UN Countries @Salient6 Developers of Badgeville for SharePoint Helping customers Unlock Biz Value of SharePoint! We Make SharePoint Sing! UI/UX Specialists 4
  • 5. | Slide NON-ROUTINE UNENGAGING UIPOOR ADOPTION THE CHALLENGE Despite over $1B spent yearly on SharePoint, challenges remain Only 40% of LOBs regularly use 54% don’t like the experience 41% of users prefer other tools, such as email Source: AIIM, Forrester (Rob Koplowitz)
  • 6. | Slide Survey Question #2 What is the biggest SharePoint Adoption challenge you experience? 1. Don’t like User experience 2. Missing Key Features 3. Learning curve to high 4. Users prefer other tools 5. Not seeing business value 6. Other 7. Not Applicable
  • 7. | Slide Understanding SharePoint Adoption “Too often, IT provides the latest and greatest SharePoint release only to watch many users turn their backs on the solution” - Forrester “SharePoint Enters It’s Awkward Teen Years” by Koplowitz and Rymer, Feb 2013 7/26/2013 Confidential7
  • 8. | Slide Evaluating Adoption 7/26/2013 Confidential8 • Engagement – It’s not just about getting people to use the solution. If that was the need you just put the time keeping app on the homepage. • Community – The users need information, training, help and assistance. Building community increases knowledge sharing. Start in house SP User Group! • Loyalty & Expertise - Your SP team won’t scale. Reward and Recognize the successful efforts of the power users and champions in business.
  • 9. | Slide Gamification is… “Game mechanics in a non-game context to engage users and solve problems…” Why do we collect frequent flier points? Because occasionally we get a free flight!
  • 10. | Slide Use in Profile
  • 11. | Slide Some Collect Badges…
  • 12. | Slide Reputation in SharePoint 2013
  • 13. | Slide Top Contributors SP2013
  • 14. | Slide Leaderboard Example on Yammer
  • 15. | Slide Gamification integration has arrived for SharePoint… Introducing Badgeville for SharePoint! 7/26/2013 Confidential15
  • 16. THE SOLUTION Badgeville for SharePoint
  • 17. THE SOLUTION Insert custom gamification into your SharePoint instances
  • 18. Measure & Reward KEY BEHAVIORS • Create/edit documents • Create/edit a wiki page • Starting or participating in a discussion thread • Posting or responding to a blog • Posting a comment on content (docs, wikis, blogs) • Viewing pages • Rating content • Liking content • Tagging content • Receive MySite visit Designed by
  • 19. POINTS Signal feedback on organizationally beneficial behaviors
  • 20. LEVELS Highlight expertise in company functions
  • 21. ACHIEVEMENTS Reward for prominent accomplishments
  • 22. MISSIONS Group milestones to compel business process completion
  • 23. LEADERBOARDS Drive friendly competition to keep employees returning
  • 24. EASY TO GET STARTED Link your Badgeville platform to SharePoint Install WSP on SharePoint web application Activate on SharePoint Sites Embed Badgeville Mechanics via OOTB WebParts Architected by
  • 25. Survey Question #3 What are your gamification plans? 1. Learning about possibilities 2. Planning project in the next 6 months 3. Implemented, optimizing 4. Implemented, planning expansion in the next 6 months 5. Planning project in greater than 6 months time
  • 26. Applying Game Mechanics to SharePoint Experiences
  • 27. Points and Achievements Deliver achievements and instant feedback for users who perform valued behaviors Levels Elevate user rank, status and expertise Leaderboards Surface key people & behaviors and achievements with activity streams GAME MECHANICS
  • 28. “By 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design. Organizations are simply counting points, slapping meaningless badges on activities and creating gamified applications that are simply not engaging for the target audience.” Gartner Research, 2012
  • 29. http://www.flickr.com/photos/lehighuniversity/9041480557/ Source: Lehigh University, 2012, http://www.flickr.com/photos/lehighuniversity/9041480557/
  • 30. Socially Valued SuccessfulSmart Structured Intrinsic Rewarded Extrinsic DESIGNING FOR HUMAN MOTIVATION Smart gamification taps into key human motivators, helping your customers feel…
  • 31. Recognition and Positive Feedback Deliver achievements and instant feedback for users who perform valued behaviors Learning and Improving Elevate user rank, status and expertise Social Reputation and Status Surface key people & behaviors and achievements with activity streams MOTIVATION MECHANICS
  • 32. MOTIVATING COLLABORATION Login Once Per Day Reward quality contributions and surface subject matter expertise Visit Group Site View Site Landing Page Edit Content Rate Content Comment on Content Tag Content Your Content is Liked Your Content is Highly Rated +20 pts
  • 33. MOTIVATING LEARNING Surface activity, experience and growing expertise
  • 34. MOTIVATING COMPLIANCE Compel proper document or records management
  • 35. MOTIVATING COMPLIANCE Compel proper document or records management
  • 36. Survey Question #4 What aspect of SharePoint would you first gamify? 1. Collaboration 2. Compliance 3. Document management 4. Learning 5. Expertise/Reputation 6. Other 7. None
  • 37. CONTRIBUTIONS RETENTION Idea Submissions 100% REAL RESULTS From World-Class Companies Questions answered Ratings and votes Weekly Return 36% 47% 58% 40% EXPERTISE Docs Created 100%21% Daily Return 50% Profile views 20%
  • 38. www.badgeville.com | sales@badgeville.com QUESTIONS? Next webinar is August 21 at 10 AM PST The Dollar Value of Gamification with Forrester’s Kim Celestre info.badgeville.com/aug21
  • 39. Visit www.badgeville.com/sharepoint to learn more. Contact sales@badgeville.com to get started SHARPEN SHAREPOINT ADOPTION Salient6 experts can maximize the business value your organization captures from SharePoint Contact Salient6: info@salient6.com Learn how we can help increase adoption, engagement and SharePoint effectiveness: • Unlocking the Possibilities of SharePoint (an inspirational show & share event) • SharePoint Business Value Planning (a strategic planning workshop)