Creating A Culture Of Collaboration In Online Communities
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Creating A Culture Of Collaboration In Online Communities

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Presentation for DARAB trainers on June 26, 2007

Presentation for DARAB trainers on June 26, 2007

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  • 1. Creating a Culture of Collaboration Online Communities
  • 2. Online Communities: Different things to different people
    • Also known as Social Software
    • A Google search on February 5, 2007, returned 709 entries on the keywords “ definition of social software” .
    • Clay Shirky defined it simply as “ software that supports group interaction ”
    • Current terms also include Web 2.0, Social Network/ing Sites, Social Web Applications, Social Media
  • 3. Wikipedia definition
    • Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities
  • 4. The Social in Social Software
    • danah boyd identifies 3 elements
    • Profile
    • Traversable, publicly articulated social network.
    • Semi-persistent public comments
  • 5. Examples
    • By General Purpose:
    • MySpace, Friendster, Bebo, Facebook, Orkut
    • By Modalities
    • YouTube, Flickr, LastFM,
    • By Special Purpose:
    • Tadalist,, technorati
  • 6.
    • Wikis (collaborative “white board”)
    • Blogs (0nline journal)
    • Tags (free taxonomy/categories)
    Two-way and Read/Write Tools
  • 7. Interest in Social Software
  • 8. Popularity among the youth
    • “ The Pew American and Internet Life Project research suggested that 12 to 17-year-olds look to web tools to share what they think and do online. ” BBC report (2005)
  • 9. Case studies (in the academic setting)
    • Friendster testimonial feature in creating frames in Web Design class
    • Blogging and comment features for collaborative idea generation in a Creativity/Innovation class
    • Dedicated Social Network site ( to manage class discussions in Systems simulation class
    • Dedicated Social Network site ( to manage student e-portfolio in Strategic Management course
  • 10. Strategic Management (1 of 3)
    • Tools: Functionalities of
    • File uploads
    • Community creation
    • Activity tracking
    • Tagging/Labelling
    • Rss, Aggregation/Publication
    • Profile
  • 11. Strategic Management (2 of 3)
    • Tools: Functionalities of
    • Group creation (fine tuning the sub-community building)
    • Friends One-way /Two-Way
    • Network
    • Dashboard for personalized learning enhancements or widgets
  • 12. Strategic Management (3 of 3)
    • Tools: Functionalities of
    • Configurable Theme (Look and feel)
    • Personal/Community Blogs (Levels of privacy/public profile)
    • Rich Text Editing via buttons (e.g. image/link insertions, boldface/italics)
    • HTML editing
    • Objectionable/Interesting item Flagging
  • 13. What those tools imply
    • “ [participants] stop being mirrors, and instead become amplifiers.  Their job is not merely to reflect what they encounter, but to add value to it.  Content and skills are no longer the end product, but they become raw materials, with which [participants] learn to work and play and share.  Information is captured by the [community member], processed, added to, remixed, and then shared back, to be captured by another [participant] and reprocessed. D. Warlick (2007) 
  • 14. 2D2C of Online Communities Disclose Discover Connect Co-create
  • 15. A broad framework
    • Can be found at:
    • To participate/co-create, please register at
    • Then look for Joel Yuvienco and “connect” to him
  • 16. Salamat po!
    • [email_address]