The Many Faces of Google
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The Many Faces of Google The Many Faces of Google Presentation Transcript

  • The Many Faces of Google A Presentation by Joel May
  • Our Goals
    • To Learn how Google works
    • To Discover some Google tricks
    • To Explore some advanced features
  • The Google Home Screen www.google.com
  • The Google Home Screen The Search Term Box
  • Search Term Rules
    • The Rules of Searching
    • Targeting Searches
    • Refining Searches
  • Search Term Rules Rule #1 – Be Specific (If you aren’t, you’ll end up with a lot of garbage) Search for condominiums : 2,540,000 hits Search for condominiums florida naples time-share : 1,920 hits
  • Search Term Rules Rule #2 – Use Quotes to Search for Phrases Search for joe montana : 1,080,000 hits Search for “joe montana” : 159,000 hits And, to demonstrate Rule #1 again: Search for “joe montana” 1988 “san francisco” : 6,730 hits
  • Search Term Rules Rule #3 – To Require Search Terms to be Included Use the Plus Sign (+) or AND
    • Google ignores common words and characters such as “to” and “for” as well as single digits and single letters because they tend to slow down the search
    • If a common word is essential to getting the results you want, you can include it by putting a “+” sign in front of it
  • Search Term Rules Rule #3 – To Require Search Terms to be Included Use the Plus Sign (+) or AND
    • For Example: to search for Star Wars, Episode I, use
      • star wars episode +i, or
      • star wars episode AND i
    • without the + or AND, the i will be ignored in the search
  • Search Term Rules Rule #4 – To Exclude Search Terms Use the Minus Sign (-) or NOT
    • Sometimes what you’re searching for has more than one meaning
    • For example, “eagles” can refer to either a large diurnal bird of prey or a professional football team
    • You can exclude a word from your search by putting a minus sign (-) immediately in front of the term you want to avoid
  • Search Term Rules Rule #4 – To Exclude Search Terms Use the Minus Sign (-) or NOT
    • For example, to find web pages about eagles that do not contain the words football or philadelphia, use
      • eagles –football -philadelphia, or
      • eagles NOT football NOT philadelphia
  • Search Term Rules Rule #5 – To Find Pages Containing Either of Two or More Terms Use OR
    • A search for lodging dining atlanta gets pages referring to BOTH lodging AND dining in Atlanta: 233,000 hits
    • A search for lodging OR dining atlanta get pages referring to EITHER lodging OR dining in Atlanta: 2,990,000 hits
    • Can you tell why there are more hits with OR than with AND?
  • Search Term Rules Rule #6 – To Find Pages Containing either the Term Or its Synonyms Use the Tilde (~)
    • For example to search for healthy recipes as well as nutritional, low fat, diet, etc. recipes, use the tilde (~) before the term “healthy”
      • healthy recipes results in 4,800,000 hits
      • ~healthy recipes results in 137,000,000 hits
  • Search Term Rules Rule #7 – To search for number in a specified range use n1 … n2
    • For example, to search for a digital camera costing between $250 and $500:
      • digital camera $250 … $500
    • To search for Olympic Game records for the years 1950 to 1960:
      • olympic game records 1950 … 1960
  • Search Term Rules Rule #8: Use an asterisk (*) as a wild card representing one word For example, google * my life will return (among others) “ Google changed my life,” “Google enhanced my life,” “ Google ruined my life,” etc.
  • Search Term Rules Rule #9: A term with an accent doesn’t match a term without an accent but the reverse is not true
    • For example mañana matches mañana but not manana
      • But manana matches both manana and mañana
  • Search Term Rules Rule #10 – Combine These Search Box Rules as Often as Possible (see Rule #1)
  • The Action Buttons
  • The Action Buttons The Action Buttons Just what does Google do when you click on one of them?
  • The Action Buttons Google Search
  • The Action Buttons (Google Search)
    • To identify the relevant pages, Google uses:
      • Word Hits (whether the search term appears on the page)
      • Adjacency Hits (how close together the search terms appear on the page)
      • Frequency Hits (how often the search terms appear on the page)
      • About 100 other secret variables
      • Page Rank (how “important” the page is)
  • The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would use Word Hits: It would identify all pages that contain disney AND fantasyland AND pirates
  • The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use Adjacency Hits: A page that contains: “ My favorite Disney attraction, outside of Fantasyland , is Pirates of the Caribbean” Would receive a higher adjacency score than one that says: “ Walt Disney was both a genius and a taskmaster. The team at WDI spent many sleepless nights designing Fantasyland . But nothing could compare to the amount of imagineering work required to create Pirates of the Caribbean.”
  • The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use Frequency Hits: A page that contains the word disney four times, fantasyland three times and pirates seven times would receive a higher frequency score than a page on which each of those words appeared only once
  • The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use About 100 Secret Variables Which accounts, at least in part, for the fact that Google’s stock price which opened at $85 is now over $400
  • The Action Buttons (Google Search)
    • Google assigns a score to each page based on
      • Word Hits
      • Adjacency Hits
      • Frequency Hits
      • About 100 Other Secret Variables
      • Then . . .
  • The Action Buttons (Google Search)
    • Google applies its patented Page Rank
      • There is a premise in higher education that the importance of a research paper can be judged by the number of times it is cited or referenced in other papers
      • Google applies this premise to the Web. The importance of a web page can be judged by the number of hyperlinks pointing to it from other pages
      • A page with a lot of (incoming) links to it is judged to be more important than a page with only a few links to it
      • A page with few (outgoing) links to other pages is judged to be more important than a page with links to a lot of other pages
  • The Action Buttons (Google Search) The pages with the highest ranks appear first on the output list
  • The Action Buttons I’m Feeling Lucky
  • The Action Buttons (I’m Feeling Lucky) Directly displays the web page with the highest rank
  • The Results
  • The Results Type of Search Number of Hits Length of Time Sponsored Links (Paid Advertisements) Definition of the Term The title of the page A “snippet” of text containing the search term(s) The URL of the page A cached version of the page Links to similar pages At the top of every Google search results page, Google displays a diminutive, but fully featured version of its home page And, if the search term appears on more than one page on the site, a link to a list of those additional pages
  • Extended Results
  • Spell Checker
  • News Headlines
  • Product Search
  • Refine Results I
  • Refine Results II
  • Translate
  • Translate
  • Translate
  • Special Web Search Features www.google.com/help/features.html
  • Special Web Search Features Cached Links
    • Shows the version of the page that Google last found
    • Useful when attempting to retrieve copies of pages no longer active on the web
    • Example: cache:yahoo.com displays the most recent version of the Yahoo page that Google has found
  • Special Web Search Features
  • Special Web Search Features Calculator and Unit Converter
    • Google works as a calculator and as a unit converter
    • Enter the calculation you’d like done into the search box and press the Enter key or click on the Google Search button
    • The calculator can solve math problems involving basic arithmetic, more complicated math, units of measure and currency conversions
  • Special Web Search Features Calculator and Unit Converter
    • Examples:
      • (5+5)*2 returns 20
      • 50/4 returns 12.5
      • 2^3 returns 8
      • 36 choose 6 returns 1,947,792
      • half a cup in teaspoons returns 24 US teaspoons
      • 120 acres in sq miles returns 0.1875 square miles
      • 75 mph in kph returns 120.7008 kilometers/hour
      • 3.5$ in £ or 3.5$ in pounds returns 1.96662359 British pounds
      • currency of brazil in malaysian money returns
        • 1 Brazil real = 1.72481993 Malaysian ringgits
  • Special Web Search Features
  • Special Web Search Features Definitions
    • Google works as a dictionary
    • Enter the word you’d like defined preceded by “define:” into the search box and press the Enter key or click on the Google Search button
    • Example: define:grip returns several definitions of the word
  • Special Web Search Features Definitions
  • Special Web Search Features
  • Special Web Search Features File Types
    • Google will limit its search to certain types of documents rather than Web pages (or it can exclude certain types of documents from its search)
    • Google recognizes pdf, Microsoft Office formats, PostScript, Corel WordPerfect, Lotus 1-2-3, and other file types
    • Google also offers the user the ability to “View as HTML” so you can examine the contents of a file even if the corresponding application is not installed on your computer
  • Special Web Search Features File Types
    • Example 1: budget filetype:xls would return all the Microsoft Excel spreadsheets on the Web which contained the word “budget”
    • Example 2: spyware filetype:-pdf would return all the web sites containing the word “spyware” that were NOT in pdf format
  • Special Web Search Features
  • Special Web Search Features
  • Special Web Search Features Movies
    • To find reviews and showtimes for movies playing near you, type the search term movie: followed by movies or the name of a current film into the Google search box.
    • If you've already saved your location by using Google Local, the top search result will display show times for nearby theaters for the movie you've chosen.
  • Special Web Search Features Movies
    • Example 1: To find reviews and showtimes for the movies playing near you, type movie: movies
  • Special Web Search Features Movies Movie:movies
  • Special Web Search Features Movies
    • Example 2: To find reviews and showtimes for a particular movie playing near you, type movie: followed by the name of the movie
  • Special Web Search Features Movies
  • Special Web Search Features Movies
    • Example 3: You can use the movie: operator to search for films related to a specific actor, director or plot detail.
  • Special Web Search Features Movies
  • Special Web Search Features
  • Special Web Search Features
  • Special Web Search Features PhoneBook
    • There are three types of phonebook commands available in Google:
      • phonebook: searches all of Google’s listings
      • rphonebook: searches residential listings only
      • bphonebook: searches business listings only
  • Special Web Search Features PhoneBook
    • You can access the information by entering various combinations of information:
      • LastName
      • FirstName
      • City
      • State
      • ZipCode
      • Phone Number (including area code) – this performs a “reverse search”
  • Special Web Search Features PhoneBook
    • Example 1: phonebook: jon corzine nj returns information on everyone with the name Jon Corzine living in the state of New Jersey
    • There turns out to be only one:
  • Special Web Search Features PhoneBook
    • Example 2: bphonebook:auto glass trenton nj returns information on all furniture businesses in Trenton, NJ
  • Special Web Search Features
  • Special Web Search Features Search By Number
    • Parcel tracking ID’s, patent numbers and other specialized numbers can be entered into Google’s search box for quick access to information about them
    • In most cases, Google can recognize the configuration of numbers and determine what kind of a number it is
  • Special Web Search Features Search By Number
    • Examples:
      • UPS tracking numbers (e.g. enter 1Z9999X999999999 )
      • FedEx tracking numbers (e.g. enter 999999999999 )
      • USPS tracking numbers (e.g. enter 9999 9999 9999 99 9999 )
      • Vehicle ID (VIN) numbers (e.g. enter AAAAA999A9AA99999 )
      • UPC codes (e.g. enter 073333531084 )
      • Telephone area codes (e.g. enter 609 )
      • Patent numbers (e.g. enter patent 5123123 ) Note that the word “patent” is required as part of the search term
      • FAA airplane registration numbers (e.g. enter n199ua )
      • FCC equipment IDs (e.g. search fcc B47-34009-PIR ) Note that the word “fcc” is required as part of the search term
  • Special Web Search Features
  • Special Web Search Features Similar Pages
    • This feature finds pages that are similar to the page specified in the search term
    • You enter “related:” followed by a URL to find pages that have the same sort of information
    • Example 1: related:aarp.org displays all pages with information similar to that on the AARP home page
    • Example 2: related:microsoft.com displays all pages with information similar to that on the Microsoft home page
    • As you can see from the second example, this is the technique used by Google for the Special Web Searches for Microsoft, Linux, etc. we discussed earlier
  • Special Web Search Features
  • Special Web Search Features Site Search
    • A site search limits the search to a specified domain
    • Example 1: courses site:www.ewingsnet.com returns pages with the word “courses” on the Ewing SeniorNet Web site
    • Example 2: admissions site:www.stanford.edu returns pages with the word “admissions” on the Stanford University Web site
    • As you can see from the second example, this is the technique used by Google for the University Search we discussed earlier
  • Special Web Search Features
  • Special Web Search Features Spell Checker
    • Google's spell checking software automatically looks at your query and checks to see if you are using the most common version of a word's spelling
    • If it calculates that you're likely to generate more relevant search results with an alternative spelling, it will ask "Did you mean: (more common spelling)?“
    • Clicking on the suggested spelling will launch a Google search for that term.
  • Special Web Search Features Spell Checker
  • Special Web Search Features Spell Checker
    • At www.google.com/jobs/britney.html , Google has posted a number of ways Britney Spears’ name has been mispelled
  • Special Web Search Features
  • Special Web Search Features Google Financial
    • Entering the query word stocks: along with selected stock symbols returns current prices along with much additional information on the stocks chosen
    • Example: stocks:goog msft returns information on Google and Microsoft
  • Special Web Search Features Stock Quotes
  • Special Web Search Features
  • Special Web Search Features
  • Special Web Search Features Travel Information
    • Use Google to check the status (delays and weather conditions) at any US airport
    Example 1: ewr airport will return the status of the Newark International Airport
  • Special Web Search Features Travel Information
  • Special Web Search Features Travel Information
    • Use Google to check the status (delays and weather conditions) at any US airport
    Example 1: ewr airport will return the status of the Newark International Airport
    • You can also check the status of any domestic airline’s flight
    Example 2: US Airways 11 will return the status of the US Airways flight 11 from Madrid, Spain to Philadelphia
  • Special Web Search Features Travel Information
  • Special Web Search Features Weather
    • Use Google to check the weather for any US city
    • Example weather: naples fl will return the current conditions and the forecast for the next three days for Naples, FL
  • Special Web Search Features Weather
  • Special Web Search Features
  • Special Web Search Features
  • Special Web Search Features Who Links to You
    • The “Who Links to You” feature will identify all the Web pages that link to the page you specify
    • Uses the “link:” query word
    • Example: link:http://www.aarp.com displays all the pages on the Web that link to the AARP home page
  • Special Web Search Features Who Links to You
  • Other Types of Searches
    • Google provides many kinds of specialized or focused searches
    • We’ll look carefully at the some of the most useful ones
    • And we’ll also touch on some of the fun ones
  • Other Types of Searches Web Search
  • Web Search
    • Currently over 8 billion web pages
    • Searches URL, title, and text
    • If the searched-for text appears on more than one page on the same web site, each page is displayed separately
    • But they may not be contiguous due to differing page rank
  • Other Types of Searches Image Search
  • Image Search
    • Searches the Web for pictures related to the specified search term(s)
  • Image Search Thumbnail of Picture Name of Picture File Size of picture file (in pixels and Kilobytes) URL at which the picture can be found Double-click on the Thumbnail to see the picture in its original web site context
  • Image Search Click on “See Full Size Image” to (guess what?) see a full size image
  • Image Search
    • Right-click on the picture and choose from a number of options:
  • Types of Searches Types of Searches: Groups Search
  • Groups Search
    • Searches news groups for specified search terms
    • A news group is a forum for sharing information. Each one is an area on the Internet that allows users to post messages and reply to other users’ messages
    • Thus, searches on news groups are more likely to return opinions and tips than is the case with standard web page searches
  • Groups Search restaurants princeton nj
  • Groups Search
  • Types of Searches Types of Searches: News Searches
  • News Search
    • Searches current news sources for the specified search terms
    • Accesses many news sources (currently 4,500)
    • Groups and summarizes the results for easy browsing
    • Results can be sorted by relevance or by date
  • News Search
  • News Search: Alerts Philadelphia Phillies
  • News Search: Alerts Philadelphia Phillies
  • News Search: Alerts Philadelphia Phillies
  • News Search: Alerts Philadelphia Phillies [email_address]
  • News Search: Alerts
  • News Search
    • You can also access the current news via Google.
    • Click on “News” with nothing in the search box
  • News Search
  • Types of Searches Types of Searches: Froogle
  • Froogle Search
    • Searches for prices and product availability associated with the specified search term(s)
    • Accesses product reviews and facilitates price comparisons
  • Froogle Search Compare Prices Sort by Price or Relevance Set a price range Refine the Search
  • Types of Searches Types of Searches: Maps
  • Google Maps
    • To use Google to find street maps, enter a U.S. street address, including zip code or city/state in the Google search box
    • Example: 290 columbus avenue, new york, ny returns a map showing the location of the home of a friend of mine
  • Google Maps
  • Google Maps
  • Google Maps
  • Google Maps
    • Find local businesses and services on the Web
    • Enter the type of business and the city and state
  • Google Maps Name, Address and Telephone Number Distance and Driving Directions Map Showing Locations
  • Google Maps
  • Web Page Translation Special Web Search Features
  • Google in your Language
  • Google in your Language
  • Google Language Tools
    • Translate Text
      • Lets you search for pages created in any of the available languages or registered in any of the available countries
      • Lets you translate words, phrases or entire web pages to and from:
        • English
        • French
        • German
    • Spanish
    • Portuguese
    • Italian
  • Google Language Tools
  • Google Language Tools
  • Google Language Tools
  • Types of Searches More Types of Searches
  • More Types of Searches
  • Google Answers
    • Ask a question
    • Tell what you are willing to pay for an answer
    • More than 500 carefully screened researchers are ready to answer your question for as little as $2.50 – usually within 24 hours
    http://answers.google.com
  • Google Answers http://answers.google.com
  • Google Catalogs
    • Search through or browse mail order catalogs online
    • Choose a catalog from the directory listing and view the pages in full color
  • Google Catalogs
  • Google Catalogs
  • Google Catalogs
  • Google Catalogs
    • You can also search for specific items across all the available catalogs
  • Google Catalogs
  • Google Video
    • CBS primetime TV (including CSI, Amazing
    • Race, Survivors and NCIS)
    • NBA Games
    • Movie Trailers
    • Music Videos from Sony
    • Historic, News and Educational video
    • Cartoon Classics (Krazy Kat, Woody Woodpecker
    • User-submitted Videos
    • Specialty items (e.g. Superbowl Commercials)
  • Google Video
  • More Types of Searches
  • Directory
    • Organizes the Web by topic into categories
    • “ Look Up” rather than search for information on the Web
    • Works like Yahoo! and other Web directories
  • Directory
  • More Types of Searches
  • More Types of Searches
  • More Types of Searches
  • Google Mobile
    • Google Mobile uses SMS (Short Message Service) to send queries as text messages over your mobile phone or device
    • It provides precise answers to your queries in text form
  • Google Mobile Dial 46645 (GOOGL) to access:
    • Web Search
    • Image Search
    • Local Information and Maps
    • Phone book listings
    • Weather conditions
    • Movie showtimes
    • And More
  • More Types of Searches
  • Special Searches Limits standard searches to specific subject areas. You can search only:
    • US Government sites
    • Microsoft sites
    • Linux sites
    • Apple/Macintosh sites
    • BSD sites
  • More Types of Searches
  • University Searches
    • Uses a Google query word (site:) to search for sites related to specific colleges and universities
  • University Searches
  • More Types of Searches
  • Google Tools
  • Blogger
    • “ Blogger” is a word which combines two other words:
      • Web and Log
    • A “Blog” is a web site where you can post personal opinions about anything you want as often as you wish
    • Readers of your opinions can visit the site and respond to your opinions
    • Google provides the technology to enable you to create your own “Blog” at www.blogger.com/start
  • Blogger
  • Google Tools
  • Web API’s
    • An API (Application Program Interface) allows you to develop your own search applications using Google’s technology
    • With the Google Web API’s, software developers can query more than 4 billion Web documents directly from their own computer programs
    • For more information on this and other advanced Google topics see “Google Hacks” by Tara Calashain and Rael Dornfest (O’Reilly and Associates, Inc. ISBN 059600478)
  • Google Tools
  • Google Desktop Search
    • Google Desktop Search indexes files on your computer (similar to the ways in which it indexes web pages) and performs searches on them
    • Find your email, files, web history and chats instantly
    • View web pages you've seen, even when you're not online
    • Google Desktop Search finds entries in:
      • Outlook and Outlook Express
      • Internet Explorer
      • Word, Excel and Powerpoint
      • AOL Instant Messenger
      • Text files
  • Google Desktop Search
  • Google Desktop Search
  • Google Desktop Search When Google Desktop Search is installed on your computer, ordinary Google searches produce results from the desktop as well as from the Web
  • Google Tools
  • Google Hello
    • Google Hello is an Instant Messaging program with a special flair for sharing photos
    • Google acquired it as part of a package purchased from Pyra Labs that included Picasa (discussed shortly)
  • Google Tools
  • Google Earth
    • Google Earth combines satellite imagery, maps and the power of Google Search to put the world's geographic information at your fingertips.
    • Fly from space to your neighborhood. Type in an address and zoom right in.  
    • Search for schools, parks, restaurants, and hotels.
    • Get driving directions. 
    • Tilt and rotate the view to see 3D terrain and buildings. 
    • Save and share your searches and favorites.
    • Even add your own annotations.
    • http:// www.wikimapia.org/#y =40178873&x=-74674072&z=2&l=0&m=s
    Google Earth
  • Google Earth
    • By combining Google Earth with API’s (application program interface), creative people have begun creating “mashups”
    • Crime, air quality, income/wealth, restaurants, roads under construction, gasoline prices, apartments for rent, etc.
    • Here’s an example showing contributions to political parties (http://www.cs.indiana.edu/~markane/i590/contributors.html):
  • Google Earth
  • Google Earth
    • And here’s one showing the assessed value of each home on the map (www.zillow.com):
  • Google Earth
  • Google Earth
    • You can find these and hundreds of others at
    • www.mashupfeed.com
  • Google Tools
  • Picasa
    • Picasa is software that helps you instantly find, edit and share all the pictures on your PC
    • It automatically locates all your pictures (even ones you forgot you had) and sorts them into visual albums organized by date with folder names you will recognize.
    • Picasa also makes advanced editing simple by putting one-click fixes and powerful effects at your fingertips.
    • And it makes it a snap to share your pictures – you can email, print photos home, make gift CDs, instantly share via IM, and even post pictures on your own blog.
  • Google Tools
  • Google Toolbar and Browser Buttons
    • If you use Internet Explorer as your browser, you can use the Google toolbar
      • This toolbar is visible on your screen regardless of what Web site you are viewing
      • It gives you direct access to many of the types of searches we’ve discussed
      • It includes a pop-up blocker and automatic form completion
      • It’s free
      • It’s available in 13 languages
  • Google Toolbar and Browser Buttons
  • Google Toolbar and Browser Buttons
    • You can use the Google Browser Buttons with any browser
      • They are visible on your screen regardless of what Web site you are viewing
      • They give you access to many of the types of searches we have discussed
  • Google Toolbar and Browser Buttons
  • Google Tools
  • GMail
    • Search by sender, recipient, date, time, subject and content in exactly the same way you use Google to search the Web. Find the exact message you want, no matter when it was sent or received
    • Keep it all in context. Each message is grouped with all its replies and displayed as a conversation.
    • Don't throw anything away. 2 gigabytes of free storage so you'll never need to delete another message.
    Gmail is a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want
  • GMail
    • Anyone who already has a GMail address can provide you with an invitation
    • You can buy invitations for around $10 on eBay
    • You can get a free invitation by giving Google your cell phone number at https://www.google.com/accounts/SmsMailSignup1 (I don’t know what Google plans to do with your cell phone number)
    You must be “invited” to get a GMail address
  • GMail
    • Critics of Gmail have raised question of privacy.
    • Since your e-mail is essentially around forever, given the large storage capacity and it has been indexed by Google, is there a risk that it could be disseminated inappropriately or without your permission?
    • Google’s response to these criticisms can be found at http://gmail.google.com/gmail/help/more.html .
  • Google Calendar
    • Calendar Sharing: share with friends and family so you can view each other's schedules side by side or set up a calendar for your group or team
    • Invitations: Create event invitations, send them to friends, and keep track of people's responses and comments, all in one place.
    • Quick Add: Click anywhere on your calendar where an event belongs and start typing.
    • Gmail Integration: Add your friend's Super Bowl party to your calendar without ever leaving your Gmail inbox.
    • Search: Find the date of the family BBQ (you knew it was sometime this summer); search public calendars to discover new events you're interested in and add them to your own calendar.
    • Mobile Access: Receive event reminders and notifications on your mobile phone.
  • Google Calendar
  • Google Labs
    • Google Labs (http://labs.google.com) is Google’s “technology playground”
      • Every Google employee is given one day a week to work on a project of her/his choice
      • Some of these ideas make their way into Google Labs where both Google technologists and general users can try them and comment on them
      • Those that succeed in being useful are added to the Google product mix
  • Google Labs
  • Google Labs
  • And You Ain’t Seen Nothin’ Yet
    • Google continues to add and enhance features on almost a daily basis.
    • To keep up with what’s happening,
    • Use www.google.com/help/features.html to learn how to use the currently available features
    • Use labs.google.com to see what the future may hold
    • Google continues to add and enhance features on almost a daily basis.
    • To keep up with what’s happening,
    • Use www.google.com/help/features.html to learn how to use the currently available features
    • Use labs.google.com to see what the future may hold
  • Advanced Search Techniques
    • There are several kinds of advanced search techniques available in Google:
      • Special search features
      • Query words
      • The Advanced Search screen
  • Advanced Search Techniques
    • There are several kinds of advanced search techniques available in Google:
      • Special search features (www.google.com/help/features.html)
      • Query words
      • The Advanced Search screen
  • Advanced Search Techniques
    • There are several kinds of advanced search techniques available in Google:
      • Special search features ()
      • The Advanced Search screen
  • Advanced Search Techniques
    • There are several kinds of advanced search techniques available in Google:
      • Special search features
      • Query words
      • The Advanced Search screen
  • Query Words
    • Query modifiers
      • daterange:
      • filetype:
      • intext:
      • intitle:
      • inurl:
      • site:
    • Alternative query types
      • cache:
      • link:
      • related:
      • info:
    Now let’s take a quick look at the rest of them
  • Query Words
    • Query modifiers
      • daterange:
      • filetype:
      • intext:
      • intitle:
      • inurl:
      • site:
    • Alternative query types
      • cache:
      • link:
      • related:
      • info:
    Now let’s take a quick look at the rest of them
    • The daterange: query word limits a search to pages containing a date or a range of dates
    • It uses Julian dates which are a continuous count of days and fractions of days since noon Universal Time on January 1, 4713 BCE. Almost 2.5 million days have elapsed since that date
    • A conversion tool can be found at http://aa.usno.navy.mil/data/docs/JulianDate.html
    • Example: “joe montana” daterange:2450815-2451180 returns sites referring to Joe Montana with dates between January 1, 1998 and January 1, 1999
    Query Words daterange:
  • Query Words
    • Query modifiers
      • daterange:
      • filetype:
      • intext:
      • intitle:
      • inurl:
      • site:
    • Alternative query types
      • cache:
      • link:
      • related:
      • info:
    • intext: searches only within the text of pages
      • Example: intext:trenton finds “trenton” only if it appears in the page text
    • intitle: searches only within the title of pages
      • Example: intitle:pirates finds “pirates” only if it appears in the title of the page
    • inurl: searches only within the page’s URL
      • Example: inurl:ewing finds “ewing” only if it appears in the URL (the web address) of the page
    Query Words intext:, intitle: and inurl:
  • Query Words
    • Query modifiers
      • daterange:
      • filetype:
      • inanchor:
      • intext:
      • intitle:
      • inurl:
      • site:
    • Alternative query types
      • cache:
      • link:
      • related:
      • info:
    • info: is a catch-all query word that returns information on the specified domain including:
      • Google’s cache of the domain page (see cache: above)
      • Web pages that are similar to the domain page (see related: above)
      • Web pages that link to the domain page (see link: above)
      • Web pages that contain the search term (see intext: above)
    Query Words info:
  • Query Words info:
  • Advanced Search Techniques
    • There are several kinds of advanced search techniques available in Google:
      • Special search features
      • Query words
      • The Advanced Search screen
  • The Advanced Search Screen
  • Personalize Google Google Preferences
  • Google Preferences Choose any of 104 languages for the Google search screen (including Pig Latin, Elmer Fudd and Klingon)
  • Google Preferences Limit searching only to pages composed in certain languages
  • Google Preferences Choose the level of filtering to use
  • Google Preferences Choose the number of results to display on each screen
  • Google Preferences Choose to open results in a new window (useful for browsers that use tabbed windows)
  • Google Preferences Save your preferences
  • Google Labs
  • Google Labs - GMail
    • Search by sender, recipient, date, time, subject and content in exactly the same way you use Google to search the Web. Find the exact message you want, no matter when it was sent or received
    • Keep it all in context. Each message is grouped with all its replies and displayed as a conversation.
    • Don't throw anything away. 1000 megabytes of free storage so you'll never need to delete another message.
    Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want
  • Google Labs – Google Sets Google Sets (labs.google.com/sets) automatically create sets of items from a few examples. Use Google sets to suggest: people who might share interests with you, places to visit, books to read, movies to see, synonyms, food you might enjoy, stores where you can buy a particular type of item, etc.
  • Google Labs – Google Sets
  • Google Labs – Google Sets
  • Google Labs – Personalized Search
    • Personalized Web Search (labs.google.com/personalized) delivers custom search results that are based on a profile you create describing your interests.
    • In this example, I set the personalization parameters to Health > Medicine and Nursing
  • Google Labs – Personalized Search
    • After you have created a profile, when you do a search on the Personalized Web Search page, a small slider appears just under the Google logo
    • With the slider to the left, the results are as expected
  • Google Labs – Personalized Search
    • After you have created a profile, when you do a search on the Personalized Web Search page, a small slider appears just under the Google logo
    • With the slider to the right, the personalized results focus on those subjects
  • Google Labs – Google SMS
    • Google SMS (Short Message Service) enables you to easily get answers to specialized queries from your mobile phone or device.
    • Send your query as a text message to 46645 (GOOGL on most phones) and get phone book listings, dictionary definitions, product prices and more.
  • Google Labs
  • Google-Related Help and Information
    • Google Help Central
    • Search Engine Watch
    • Search Engine Showdown
    • Google Zeitgeist
    • GoogleFight
  • Google-Related Help and Information
    • Google Help Central
    • Search Engine Watch
    • Search Engine Showdown
    • Google Zeitgeist
    • GoogleFight
  • Google Help Central http://www.google.com/help/
    • Free guides and FAQs that tell you about Web surfing in general and Google’s features in particular
      • Search Help
      • Web Search Features
      • Google Services and Tools
      • Contact Us
  • Google-Related Help and Information
    • Google Help Central
    • Search Engine Watch
    • Search Engine Showdown
    • Google Zeitgeist
    • GoogleFight
  • Search Engine Watch
    • Search Tips
    • News about Searching and Search Engines
    http://searchenginewatch.com
  • Google-Related Help and Information
    • Google Help Central
    • Search Engine Watch
    • Search Engine Showdown
    • Google Zeitgeist
    • GoogleFight
  • Search Engine Showdown
    • Reviews and Statistics on Search Engine Use
    • Comparison of Features, Speed, Selectivity, etc.
    http://www.searchengineshowdown.com/
  • Google-Related Help and Information
    • Google Help Central
    • Search Engine Watch
    • Search Engine Showdown
    • Google Zeitgeist
    • GoogleFight
  • Google Zeitgeist
    • Track the most popular search terms
      • Top 10 Gaining and Declining Queries
      • Most popular News and Entertainment Queries
      • Etc.
    • With a bit of analysis, this flurry of searches often exposes interesting trends, patterns and surprises
    http://www.google.com/press/zeitgeist.html
  •  
  • Google-Related Help and Information
    • Google Help Central
    • Search Engine Watch
    • Search Engine Showdown
    • Google Zeitgeist
    • GoogleFight
  • GoogleFight
    • Type in two opposite keywords:
      • Michael Jordan / Larry Byrd
      • God / Satan
      • Internet Explorer / Netscape
    • Click on the “Make a Fight” button
    • See which one wins
    http://www.googlefight.com/
  • GoogleFight http://www.googlefight.com/
      • For example, in a GoogleFight between
      • Adobe Photoshop Elements and JASC Paint Shop:
  • The Meaning of Google Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, to refer to the number represented by 1 followed by 100 zeros. 10,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 Google's use of the term reflects the company's mission to organize the immense amount of information available on the web . . . . . .
  • The Future of Google Google's mission is to organize the world's information and make it universally accessible and useful.
  • The Future of Google
  • The Many Faces of Google The End
  • The Many Faces of Google This presentation is available on the Web at http://snipurl.com/googlefaces A full interactive Many Faces of Google tutorial is available on the Web at http://snipurl.com/googlefacescourse The End A Google “Cheat Sheet” can be found at http://www.adelaider.com/google/ Links to all the features we’ve talked about can be found at http://snipurl.com/googleref