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The Many Faces of Google A Presentation by Joel May
Our  Goals <ul><li>To Learn how Google works </li></ul><ul><li>To Discover some Google tricks </li></ul><ul><li>To Explore...
The Google Home Screen www.google.com
The Google Home Screen The Search Term Box
Search Term Rules <ul><li>The Rules of Searching </li></ul><ul><li>Targeting Searches </li></ul><ul><li>Refining Searches ...
Search Term Rules Rule #1 – Be Specific  (If you aren’t, you’ll end up with a lot of garbage) Search for  condominiums :  ...
Search Term Rules Rule #2 – Use Quotes to Search for Phrases Search for  joe montana :  1,080,000 hits Search for  “joe mo...
Search Term Rules Rule #3 – To Require Search Terms to be Included Use the Plus Sign (+) or AND <ul><li>Google ignores com...
Search Term Rules Rule #3 – To Require Search Terms to be Included Use the Plus Sign (+) or AND <ul><li>For Example:  to s...
Search Term Rules Rule #4 – To Exclude Search Terms Use the Minus Sign (-) or NOT <ul><li>Sometimes what you’re searching ...
Search Term Rules Rule #4 – To Exclude Search Terms Use the Minus Sign (-) or NOT <ul><li>For example, to find web pages a...
Search Term Rules Rule #5 – To Find Pages Containing Either of  Two or More Terms Use OR <ul><li>A search for  lodging din...
Search Term Rules Rule #6 – To Find Pages Containing either the Term Or its Synonyms Use the Tilde (~) <ul><li>For example...
Search Term Rules Rule #7 – To search for number in a specified range use n1 … n2 <ul><li>For example, to search for a dig...
Search Term Rules Rule #8: Use an asterisk (*) as a wild card representing one word For example,  google * my life will re...
Search Term Rules Rule #9: A term with an accent doesn’t match a term without an accent but the reverse is not true <ul><l...
Search Term Rules Rule #10 – Combine These Search Box Rules as Often as Possible (see Rule #1)
The Action Buttons
The Action Buttons The Action Buttons Just what does Google do when you click on one of them?
The Action Buttons Google Search
The Action Buttons (Google Search) <ul><li>To identify the relevant pages, Google uses: </li></ul><ul><ul><li>Word Hits (w...
The Action Buttons (Google Search) For a search of  disney fantasyland pirates Google would use Word Hits: It would identi...
The Action Buttons (Google Search) For a search of  disney fantasyland pirates Google would then use Adjacency Hits: A pag...
The Action Buttons (Google Search) For a search of  disney fantasyland pirates Google would then use Frequency Hits: A pag...
The Action Buttons (Google Search) For a search of  disney fantasyland pirates Google would then use About 100 Secret Vari...
The Action Buttons (Google Search) <ul><li>Google assigns a score to each page based on  </li></ul><ul><ul><li>Word Hits <...
The Action Buttons (Google Search) <ul><li>Google applies its patented  Page Rank </li></ul><ul><ul><li>There is a premise...
The Action Buttons (Google Search) The pages with the highest ranks appear first on the output list
The Action Buttons I’m Feeling Lucky
The Action Buttons (I’m Feeling Lucky) Directly displays the web page with the highest rank
The Results
The Results Type of Search Number of Hits Length of Time Sponsored Links  (Paid Advertisements) Definition of the Term The...
Extended Results
Spell Checker
News Headlines
Product Search
Refine Results I
Refine Results II
Translate
Translate
Translate
Special Web Search Features www.google.com/help/features.html
Special Web Search Features Cached Links <ul><li>Shows the version of the page that Google last found </li></ul><ul><li>Us...
Special Web Search Features
Special Web Search Features Calculator and Unit Converter <ul><li>Google works as a calculator and as a unit converter </l...
Special Web Search Features Calculator and Unit Converter <ul><li>Examples: </li></ul><ul><ul><li>(5+5)*2  returns 20 </li...
Special Web Search Features
Special Web Search Features Definitions <ul><li>Google works as a dictionary </li></ul><ul><li>Enter the word you’d like d...
Special Web Search Features Definitions
Special Web Search Features
Special Web Search Features File Types <ul><li>Google will limit its search to certain types of documents rather than Web ...
Special Web Search Features File Types <ul><li>Example 1:  budget filetype:xls  would return all the Microsoft Excel sprea...
Special Web Search Features
Special Web Search Features
Special Web Search Features Movies <ul><li>To find reviews and showtimes for movies playing near you, type the search term...
Special Web Search Features Movies <ul><li>Example 1: To find reviews and showtimes for the movies playing near you, type ...
Special Web Search Features Movies Movie:movies
Special Web Search Features Movies <ul><li>Example 2: To find reviews and showtimes for a particular movie playing near yo...
Special Web Search Features Movies
Special Web Search Features Movies <ul><li>Example 3: You can use the  movie:  operator to search for films related to a s...
Special Web Search Features Movies
Special Web Search Features
Special Web Search Features
Special Web Search Features PhoneBook <ul><li>There are three types of phonebook commands available in Google: </li></ul><...
Special Web Search Features PhoneBook <ul><li>You can access the information by entering various combinations of informati...
Special Web Search Features PhoneBook <ul><li>Example 1:  phonebook: jon corzine nj  returns information on everyone with ...
Special Web Search Features PhoneBook <ul><li>Example 2:  bphonebook:auto glass trenton nj  returns information on all fur...
Special Web Search Features
Special Web Search Features Search By Number <ul><li>Parcel tracking ID’s, patent numbers and other specialized numbers ca...
Special Web Search Features Search By Number <ul><li>Examples: </li></ul><ul><ul><li>UPS tracking numbers (e.g. enter  1Z9...
Special Web Search Features
Special Web Search Features Similar Pages <ul><li>This feature finds pages that are similar to the page specified in the s...
Special Web Search Features
Special Web Search Features Site Search <ul><li>A site search limits the search to a specified domain </li></ul><ul><li>Ex...
Special Web Search Features
Special Web Search Features Spell Checker <ul><li>Google's spell checking software automatically looks at your query and c...
Special Web Search Features Spell Checker
Special Web Search Features Spell Checker <ul><li>At  www.google.com/jobs/britney.html ,  Google has posted a number of wa...
Special Web Search Features
Special Web Search Features Google Financial <ul><li>Entering the query word  stocks:  along with selected stock symbols r...
Special Web Search Features Stock Quotes
Special Web Search Features
Special Web Search Features
Special Web Search Features Travel Information <ul><li>Use Google to check the status (delays and weather conditions) at a...
Special Web Search Features Travel Information
Special Web Search Features Travel Information <ul><li>Use Google to check the status (delays and weather conditions) at a...
Special Web Search Features Travel Information
Special Web Search Features Weather <ul><li>Use Google to check the weather for  any US city </li></ul><ul><li>Example  we...
Special Web Search Features Weather
Special Web Search Features
Special Web Search Features
Special Web Search Features Who Links to You <ul><li>The “Who Links to You” feature will identify all the Web pages that l...
Special Web Search Features Who Links to You
Other Types of Searches <ul><li>Google provides many kinds of specialized or focused searches </li></ul><ul><li>We’ll look...
Other Types of Searches Web Search
Web Search <ul><li>Currently over 8 billion web pages </li></ul><ul><li>Searches URL, title, and text </li></ul><ul><li>If...
Other Types of Searches Image Search
Image Search <ul><li>Searches the Web for pictures related to the specified search term(s) </li></ul>
Image Search Thumbnail of Picture Name of Picture File Size of picture file  (in pixels and Kilobytes) URL at which the pi...
Image Search Click on “See Full Size Image” to (guess what?) see a full size image
Image Search <ul><li>Right-click on the picture and choose from a number of options: </li></ul>
Types of Searches Types of Searches: Groups Search
Groups Search <ul><li>Searches news groups for specified search terms </li></ul><ul><li>A news group is a forum for sharin...
Groups Search restaurants princeton nj
Groups Search
Types of Searches Types of Searches: News Searches
News Search <ul><li>Searches current news sources for the specified search terms </li></ul><ul><li>Accesses many news sour...
News Search
News Search: Alerts Philadelphia Phillies
News Search: Alerts Philadelphia Phillies
News Search: Alerts Philadelphia Phillies
News Search: Alerts Philadelphia Phillies [email_address]
News Search: Alerts
News Search <ul><li>You can also access the current news via Google. </li></ul><ul><li>Click on “News” with nothing in the...
News Search
Types of Searches Types of Searches: Froogle
Froogle Search <ul><li>Searches for prices and product availability associated with the specified search term(s) </li></ul...
Froogle Search Compare Prices Sort by Price or Relevance Set a price range Refine the Search
Types of Searches Types of Searches: Maps
Google Maps <ul><li>To use Google to find street maps, enter a U.S. street address, including zip code or city/state in th...
Google Maps
Google Maps
Google Maps
Google Maps <ul><li>Find local businesses and services on the Web </li></ul><ul><li>Enter the type of business and the cit...
Google Maps Name, Address and Telephone Number Distance and Driving Directions Map Showing Locations
Google Maps
Web Page Translation Special Web Search Features
Google in your Language
Google in your Language
Google Language Tools <ul><li>Translate Text  </li></ul><ul><ul><li>Lets you search for pages created in any of the availa...
Google Language Tools
Google Language Tools
Google Language Tools
Types of Searches More Types of Searches
More Types of Searches
Google Answers <ul><li>Ask a question </li></ul><ul><li>Tell what you are willing to pay for an answer </li></ul><ul><li>M...
Google Answers http://answers.google.com
Google Catalogs <ul><li>Search through or browse mail order catalogs online </li></ul><ul><li>Choose a catalog from the di...
Google Catalogs
Google Catalogs
Google Catalogs
Google Catalogs <ul><li>You can also search for specific items across all the available catalogs </li></ul>
Google Catalogs
Google Video <ul><li>CBS primetime TV (including CSI, Amazing  </li></ul><ul><li>Race, Survivors and NCIS) </li></ul><ul><...
Google Video
More Types of Searches
Directory <ul><li>Organizes the Web by topic into categories </li></ul><ul><li>“ Look Up” rather than search for informati...
Directory
More Types of Searches
More Types of Searches
More Types of Searches
Google Mobile <ul><li>Google Mobile uses SMS (Short Message Service) to send queries as text messages over your mobile pho...
Google Mobile Dial 46645 (GOOGL) to access: <ul><li>Web Search </li></ul><ul><li>Image Search </li></ul><ul><li>Local Info...
More Types of Searches
Special Searches Limits standard searches to specific subject areas. You can search only: <ul><li>US Government sites </li...
More Types of Searches
University Searches <ul><li>Uses a Google query word (site:) to search for sites related to specific colleges and universi...
University Searches
More Types of Searches
Google Tools
Blogger <ul><li>“ Blogger” is a word which combines two other words: </li></ul><ul><ul><li>Web and Log </li></ul></ul><ul>...
Blogger
Google Tools
Web API’s <ul><li>An API (Application Program Interface) allows you to develop your own search applications using Google’s...
Google Tools
Google Desktop Search <ul><li>Google Desktop Search indexes files on your computer (similar to the ways in which it indexe...
Google Desktop Search
Google Desktop Search
Google Desktop Search When Google Desktop Search is installed on your computer, ordinary Google searches produce results f...
Google Tools
Google Hello <ul><li>Google Hello is an Instant Messaging program with a special flair for sharing photos </li></ul><ul><l...
Google Tools
Google Earth <ul><li>Google Earth combines satellite imagery, maps and the power of Google Search to put the world's geogr...
<ul><li>http:// www.wikimapia.org/#y =40178873&x=-74674072&z=2&l=0&m=s </li></ul>Google Earth
Google Earth <ul><li>By combining Google Earth with API’s (application program interface), creative people have begun crea...
Google Earth
Google Earth <ul><li>And here’s one showing the assessed value of each home on the map (www.zillow.com): </li></ul>
Google Earth
Google Earth <ul><li>You can find these and hundreds of others at </li></ul><ul><li>www.mashupfeed.com </li></ul>
Google Tools
Picasa <ul><li>Picasa is software that helps you instantly find, edit and share all the pictures on your PC  </li></ul><ul...
Google Tools
Google Toolbar and Browser Buttons <ul><li>If you use Internet Explorer as your browser, you can use the Google toolbar </...
Google Toolbar and Browser Buttons
Google Toolbar and Browser Buttons <ul><li>You can use the Google Browser Buttons with any browser </li></ul><ul><ul><li>T...
Google Toolbar and Browser Buttons
Google Tools
GMail <ul><li>Search by sender, recipient, date, time, subject and content in exactly the same way you use Google to searc...
GMail <ul><li>Anyone who already has a GMail address can provide you with an invitation </li></ul><ul><li>You can buy invi...
GMail <ul><li>Critics of Gmail have raised question of privacy.  </li></ul><ul><li>Since your e-mail is essentially around...
Google Calendar <ul><li>Calendar Sharing: share with friends and family so you can view each other's schedules side by sid...
Google Calendar
Google Labs <ul><li>Google Labs (http://labs.google.com) is Google’s “technology playground” </li></ul><ul><ul><li>Every G...
Google Labs
Google Labs
And You Ain’t  Seen Nothin’ Yet <ul><li>Google continues to add and enhance features on almost a daily basis.  </li></ul><...
<ul><li>Google continues to add and enhance features on almost a daily basis.  </li></ul><ul><li>To keep up with what’s ha...
Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><u...
Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><u...
Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><u...
Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><u...
Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><...
Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><...
<ul><li>The daterange: query word limits a search to pages containing a date or a range of dates </li></ul><ul><li>It uses...
Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><...
<ul><li>intext: searches only within the text of pages </li></ul><ul><ul><li>Example:  intext:trenton  finds “trenton” onl...
Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><...
<ul><li>info: is a catch-all query word that returns information on the specified domain including: </li></ul><ul><ul><li>...
Query Words info:
Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><u...
The Advanced Search Screen
Personalize Google Google Preferences
Google Preferences Choose any of 104 languages for the Google search screen (including Pig Latin, Elmer Fudd and Klingon)
Google Preferences Limit searching only to pages composed in certain languages
Google Preferences Choose the level of filtering to use
Google Preferences Choose the number of results to display on each screen
Google Preferences Choose to open results in a new window (useful for browsers that use tabbed windows)
Google Preferences Save your preferences
Google Labs
Google Labs - GMail <ul><li>Search by sender, recipient, date, time, subject and content in exactly the same way you use G...
Google Labs – Google Sets Google Sets (labs.google.com/sets) automatically create sets of items from a few examples. Use G...
Google Labs – Google Sets
Google Labs – Google Sets
Google Labs – Personalized Search <ul><li>Personalized Web Search (labs.google.com/personalized) delivers custom search re...
Google Labs – Personalized Search <ul><li>After you have created a profile, when you do a search on the Personalized Web S...
Google Labs – Personalized Search <ul><li>After you have created a profile, when you do a search on the Personalized Web S...
Google Labs – Google SMS <ul><li>Google SMS (Short Message Service) enables you to easily get answers to specialized queri...
Google Labs
Google-Related  Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>S...
Google-Related  Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>S...
Google Help Central http://www.google.com/help/ <ul><li>Free guides and FAQs that tell you about Web surfing in general an...
Google-Related  Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>S...
Search Engine Watch <ul><li>Search Tips </li></ul><ul><li>News about Searching and Search Engines </li></ul>http://searche...
Google-Related  Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>S...
Search Engine Showdown <ul><li>Reviews and Statistics on Search Engine Use </li></ul><ul><li>Comparison of Features, Speed...
Google-Related  Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>S...
Google Zeitgeist <ul><li>Track the most popular search terms </li></ul><ul><ul><li>Top 10 Gaining and Declining Queries </...
 
Google-Related  Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>S...
GoogleFight <ul><li>Type in two opposite keywords: </li></ul><ul><ul><li>Michael Jordan / Larry Byrd </li></ul></ul><ul><u...
GoogleFight http://www.googlefight.com/ <ul><ul><li>For example, in a GoogleFight between  </li></ul></ul><ul><ul><li>Adob...
The Meaning of Google Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathemat...
The Future of Google Google's mission is to organize the world's information and make it universally accessible and useful.
The Future of Google
The Many Faces of Google The End
The Many Faces of Google This presentation is available on the Web at  http://snipurl.com/googlefaces A full interactive M...
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Transcript of "The Many Faces of Google"

  1. 1. The Many Faces of Google A Presentation by Joel May
  2. 2. Our Goals <ul><li>To Learn how Google works </li></ul><ul><li>To Discover some Google tricks </li></ul><ul><li>To Explore some advanced features </li></ul>
  3. 3. The Google Home Screen www.google.com
  4. 4. The Google Home Screen The Search Term Box
  5. 5. Search Term Rules <ul><li>The Rules of Searching </li></ul><ul><li>Targeting Searches </li></ul><ul><li>Refining Searches </li></ul>
  6. 6. Search Term Rules Rule #1 – Be Specific (If you aren’t, you’ll end up with a lot of garbage) Search for condominiums : 2,540,000 hits Search for condominiums florida naples time-share : 1,920 hits
  7. 7. Search Term Rules Rule #2 – Use Quotes to Search for Phrases Search for joe montana : 1,080,000 hits Search for “joe montana” : 159,000 hits And, to demonstrate Rule #1 again: Search for “joe montana” 1988 “san francisco” : 6,730 hits
  8. 8. Search Term Rules Rule #3 – To Require Search Terms to be Included Use the Plus Sign (+) or AND <ul><li>Google ignores common words and characters such as “to” and “for” as well as single digits and single letters because they tend to slow down the search </li></ul><ul><li>If a common word is essential to getting the results you want, you can include it by putting a “+” sign in front of it </li></ul>
  9. 9. Search Term Rules Rule #3 – To Require Search Terms to be Included Use the Plus Sign (+) or AND <ul><li>For Example: to search for Star Wars, Episode I, use </li></ul><ul><ul><li>star wars episode +i, or </li></ul></ul><ul><ul><li>star wars episode AND i </li></ul></ul><ul><li>without the + or AND, the i will be ignored in the search </li></ul>
  10. 10. Search Term Rules Rule #4 – To Exclude Search Terms Use the Minus Sign (-) or NOT <ul><li>Sometimes what you’re searching for has more than one meaning </li></ul><ul><li>For example, “eagles” can refer to either a large diurnal bird of prey or a professional football team </li></ul><ul><li>You can exclude a word from your search by putting a minus sign (-) immediately in front of the term you want to avoid </li></ul>
  11. 11. Search Term Rules Rule #4 – To Exclude Search Terms Use the Minus Sign (-) or NOT <ul><li>For example, to find web pages about eagles that do not contain the words football or philadelphia, use </li></ul><ul><ul><li>eagles –football -philadelphia, or </li></ul></ul><ul><ul><li>eagles NOT football NOT philadelphia </li></ul></ul>
  12. 12. Search Term Rules Rule #5 – To Find Pages Containing Either of Two or More Terms Use OR <ul><li>A search for lodging dining atlanta gets pages referring to BOTH lodging AND dining in Atlanta: 233,000 hits </li></ul><ul><li>A search for lodging OR dining atlanta get pages referring to EITHER lodging OR dining in Atlanta: 2,990,000 hits </li></ul><ul><li>Can you tell why there are more hits with OR than with AND? </li></ul>
  13. 13. Search Term Rules Rule #6 – To Find Pages Containing either the Term Or its Synonyms Use the Tilde (~) <ul><li>For example to search for healthy recipes as well as nutritional, low fat, diet, etc. recipes, use the tilde (~) before the term “healthy” </li></ul><ul><ul><li>healthy recipes results in 4,800,000 hits </li></ul></ul><ul><ul><li>~healthy recipes results in 137,000,000 hits </li></ul></ul>
  14. 14. Search Term Rules Rule #7 – To search for number in a specified range use n1 … n2 <ul><li>For example, to search for a digital camera costing between $250 and $500: </li></ul><ul><ul><li>digital camera $250 … $500 </li></ul></ul><ul><li>To search for Olympic Game records for the years 1950 to 1960: </li></ul><ul><ul><li>olympic game records 1950 … 1960 </li></ul></ul>
  15. 15. Search Term Rules Rule #8: Use an asterisk (*) as a wild card representing one word For example, google * my life will return (among others) “ Google changed my life,” “Google enhanced my life,” “ Google ruined my life,” etc.
  16. 16. Search Term Rules Rule #9: A term with an accent doesn’t match a term without an accent but the reverse is not true <ul><li>For example mañana matches mañana but not manana </li></ul><ul><ul><li>But manana matches both manana and mañana </li></ul></ul>
  17. 17. Search Term Rules Rule #10 – Combine These Search Box Rules as Often as Possible (see Rule #1)
  18. 18. The Action Buttons
  19. 19. The Action Buttons The Action Buttons Just what does Google do when you click on one of them?
  20. 20. The Action Buttons Google Search
  21. 21. The Action Buttons (Google Search) <ul><li>To identify the relevant pages, Google uses: </li></ul><ul><ul><li>Word Hits (whether the search term appears on the page) </li></ul></ul><ul><ul><li>Adjacency Hits (how close together the search terms appear on the page) </li></ul></ul><ul><ul><li>Frequency Hits (how often the search terms appear on the page) </li></ul></ul><ul><ul><li>About 100 other secret variables </li></ul></ul><ul><ul><li>Page Rank (how “important” the page is) </li></ul></ul>
  22. 22. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would use Word Hits: It would identify all pages that contain disney AND fantasyland AND pirates
  23. 23. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use Adjacency Hits: A page that contains: “ My favorite Disney attraction, outside of Fantasyland , is Pirates of the Caribbean” Would receive a higher adjacency score than one that says: “ Walt Disney was both a genius and a taskmaster. The team at WDI spent many sleepless nights designing Fantasyland . But nothing could compare to the amount of imagineering work required to create Pirates of the Caribbean.”
  24. 24. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use Frequency Hits: A page that contains the word disney four times, fantasyland three times and pirates seven times would receive a higher frequency score than a page on which each of those words appeared only once
  25. 25. The Action Buttons (Google Search) For a search of disney fantasyland pirates Google would then use About 100 Secret Variables Which accounts, at least in part, for the fact that Google’s stock price which opened at $85 is now over $400
  26. 26. The Action Buttons (Google Search) <ul><li>Google assigns a score to each page based on </li></ul><ul><ul><li>Word Hits </li></ul></ul><ul><ul><li>Adjacency Hits </li></ul></ul><ul><ul><li>Frequency Hits </li></ul></ul><ul><ul><li>About 100 Other Secret Variables </li></ul></ul><ul><ul><li>Then . . . </li></ul></ul>
  27. 27. The Action Buttons (Google Search) <ul><li>Google applies its patented Page Rank </li></ul><ul><ul><li>There is a premise in higher education that the importance of a research paper can be judged by the number of times it is cited or referenced in other papers </li></ul></ul><ul><ul><li>Google applies this premise to the Web. The importance of a web page can be judged by the number of hyperlinks pointing to it from other pages </li></ul></ul><ul><ul><li>A page with a lot of (incoming) links to it is judged to be more important than a page with only a few links to it </li></ul></ul><ul><ul><li>A page with few (outgoing) links to other pages is judged to be more important than a page with links to a lot of other pages </li></ul></ul>
  28. 28. The Action Buttons (Google Search) The pages with the highest ranks appear first on the output list
  29. 29. The Action Buttons I’m Feeling Lucky
  30. 30. The Action Buttons (I’m Feeling Lucky) Directly displays the web page with the highest rank
  31. 31. The Results
  32. 32. The Results Type of Search Number of Hits Length of Time Sponsored Links (Paid Advertisements) Definition of the Term The title of the page A “snippet” of text containing the search term(s) The URL of the page A cached version of the page Links to similar pages At the top of every Google search results page, Google displays a diminutive, but fully featured version of its home page And, if the search term appears on more than one page on the site, a link to a list of those additional pages
  33. 33. Extended Results
  34. 34. Spell Checker
  35. 35. News Headlines
  36. 36. Product Search
  37. 37. Refine Results I
  38. 38. Refine Results II
  39. 39. Translate
  40. 40. Translate
  41. 41. Translate
  42. 42. Special Web Search Features www.google.com/help/features.html
  43. 43. Special Web Search Features Cached Links <ul><li>Shows the version of the page that Google last found </li></ul><ul><li>Useful when attempting to retrieve copies of pages no longer active on the web </li></ul><ul><li>Example: cache:yahoo.com displays the most recent version of the Yahoo page that Google has found </li></ul>
  44. 44. Special Web Search Features
  45. 45. Special Web Search Features Calculator and Unit Converter <ul><li>Google works as a calculator and as a unit converter </li></ul><ul><li>Enter the calculation you’d like done into the search box and press the Enter key or click on the Google Search button </li></ul><ul><li>The calculator can solve math problems involving basic arithmetic, more complicated math, units of measure and currency conversions </li></ul>
  46. 46. Special Web Search Features Calculator and Unit Converter <ul><li>Examples: </li></ul><ul><ul><li>(5+5)*2 returns 20 </li></ul></ul><ul><ul><li>50/4 returns 12.5 </li></ul></ul><ul><ul><li>2^3 returns 8 </li></ul></ul><ul><ul><li>36 choose 6 returns 1,947,792 </li></ul></ul><ul><ul><li>half a cup in teaspoons returns 24 US teaspoons </li></ul></ul><ul><ul><li>120 acres in sq miles returns 0.1875 square miles </li></ul></ul><ul><ul><li>75 mph in kph returns 120.7008 kilometers/hour </li></ul></ul><ul><ul><li>3.5$ in £ or 3.5$ in pounds returns 1.96662359 British pounds </li></ul></ul><ul><ul><li>currency of brazil in malaysian money returns </li></ul></ul><ul><ul><ul><li>1 Brazil real = 1.72481993 Malaysian ringgits </li></ul></ul></ul>
  47. 47. Special Web Search Features
  48. 48. Special Web Search Features Definitions <ul><li>Google works as a dictionary </li></ul><ul><li>Enter the word you’d like defined preceded by “define:” into the search box and press the Enter key or click on the Google Search button </li></ul><ul><li>Example: define:grip returns several definitions of the word </li></ul>
  49. 49. Special Web Search Features Definitions
  50. 50. Special Web Search Features
  51. 51. Special Web Search Features File Types <ul><li>Google will limit its search to certain types of documents rather than Web pages (or it can exclude certain types of documents from its search) </li></ul><ul><li>Google recognizes pdf, Microsoft Office formats, PostScript, Corel WordPerfect, Lotus 1-2-3, and other file types </li></ul><ul><li>Google also offers the user the ability to “View as HTML” so you can examine the contents of a file even if the corresponding application is not installed on your computer </li></ul>
  52. 52. Special Web Search Features File Types <ul><li>Example 1: budget filetype:xls would return all the Microsoft Excel spreadsheets on the Web which contained the word “budget” </li></ul><ul><li>Example 2: spyware filetype:-pdf would return all the web sites containing the word “spyware” that were NOT in pdf format </li></ul>
  53. 53. Special Web Search Features
  54. 54. Special Web Search Features
  55. 55. Special Web Search Features Movies <ul><li>To find reviews and showtimes for movies playing near you, type the search term movie: followed by movies or the name of a current film into the Google search box. </li></ul><ul><li>If you've already saved your location by using Google Local, the top search result will display show times for nearby theaters for the movie you've chosen. </li></ul>
  56. 56. Special Web Search Features Movies <ul><li>Example 1: To find reviews and showtimes for the movies playing near you, type movie: movies </li></ul>
  57. 57. Special Web Search Features Movies Movie:movies
  58. 58. Special Web Search Features Movies <ul><li>Example 2: To find reviews and showtimes for a particular movie playing near you, type movie: followed by the name of the movie </li></ul>
  59. 59. Special Web Search Features Movies
  60. 60. Special Web Search Features Movies <ul><li>Example 3: You can use the movie: operator to search for films related to a specific actor, director or plot detail. </li></ul>
  61. 61. Special Web Search Features Movies
  62. 62. Special Web Search Features
  63. 63. Special Web Search Features
  64. 64. Special Web Search Features PhoneBook <ul><li>There are three types of phonebook commands available in Google: </li></ul><ul><ul><li>phonebook: searches all of Google’s listings </li></ul></ul><ul><ul><li>rphonebook: searches residential listings only </li></ul></ul><ul><ul><li>bphonebook: searches business listings only </li></ul></ul>
  65. 65. Special Web Search Features PhoneBook <ul><li>You can access the information by entering various combinations of information: </li></ul><ul><ul><li>LastName </li></ul></ul><ul><ul><li>FirstName </li></ul></ul><ul><ul><li>City </li></ul></ul><ul><ul><li>State </li></ul></ul><ul><ul><li>ZipCode </li></ul></ul><ul><ul><li>Phone Number (including area code) – this performs a “reverse search” </li></ul></ul>
  66. 66. Special Web Search Features PhoneBook <ul><li>Example 1: phonebook: jon corzine nj returns information on everyone with the name Jon Corzine living in the state of New Jersey </li></ul><ul><li>There turns out to be only one: </li></ul>
  67. 67. Special Web Search Features PhoneBook <ul><li>Example 2: bphonebook:auto glass trenton nj returns information on all furniture businesses in Trenton, NJ </li></ul>
  68. 68. Special Web Search Features
  69. 69. Special Web Search Features Search By Number <ul><li>Parcel tracking ID’s, patent numbers and other specialized numbers can be entered into Google’s search box for quick access to information about them </li></ul><ul><li>In most cases, Google can recognize the configuration of numbers and determine what kind of a number it is </li></ul>
  70. 70. Special Web Search Features Search By Number <ul><li>Examples: </li></ul><ul><ul><li>UPS tracking numbers (e.g. enter 1Z9999X999999999 ) </li></ul></ul><ul><ul><li>FedEx tracking numbers (e.g. enter 999999999999 ) </li></ul></ul><ul><ul><li>USPS tracking numbers (e.g. enter 9999 9999 9999 99 9999 ) </li></ul></ul><ul><ul><li>Vehicle ID (VIN) numbers (e.g. enter AAAAA999A9AA99999 ) </li></ul></ul><ul><ul><li>UPC codes (e.g. enter 073333531084 ) </li></ul></ul><ul><ul><li>Telephone area codes (e.g. enter 609 ) </li></ul></ul><ul><ul><li>Patent numbers (e.g. enter patent 5123123 ) Note that the word “patent” is required as part of the search term </li></ul></ul><ul><ul><li>FAA airplane registration numbers (e.g. enter n199ua ) </li></ul></ul><ul><ul><li>FCC equipment IDs (e.g. search fcc B47-34009-PIR ) Note that the word “fcc” is required as part of the search term </li></ul></ul>
  71. 71. Special Web Search Features
  72. 72. Special Web Search Features Similar Pages <ul><li>This feature finds pages that are similar to the page specified in the search term </li></ul><ul><li>You enter “related:” followed by a URL to find pages that have the same sort of information </li></ul><ul><li>Example 1: related:aarp.org displays all pages with information similar to that on the AARP home page </li></ul><ul><li>Example 2: related:microsoft.com displays all pages with information similar to that on the Microsoft home page </li></ul><ul><li>As you can see from the second example, this is the technique used by Google for the Special Web Searches for Microsoft, Linux, etc. we discussed earlier </li></ul>
  73. 73. Special Web Search Features
  74. 74. Special Web Search Features Site Search <ul><li>A site search limits the search to a specified domain </li></ul><ul><li>Example 1: courses site:www.ewingsnet.com returns pages with the word “courses” on the Ewing SeniorNet Web site </li></ul><ul><li>Example 2: admissions site:www.stanford.edu returns pages with the word “admissions” on the Stanford University Web site </li></ul><ul><li>As you can see from the second example, this is the technique used by Google for the University Search we discussed earlier </li></ul>
  75. 75. Special Web Search Features
  76. 76. Special Web Search Features Spell Checker <ul><li>Google's spell checking software automatically looks at your query and checks to see if you are using the most common version of a word's spelling </li></ul><ul><li>If it calculates that you're likely to generate more relevant search results with an alternative spelling, it will ask &quot;Did you mean: (more common spelling)?“ </li></ul><ul><li>Clicking on the suggested spelling will launch a Google search for that term. </li></ul>
  77. 77. Special Web Search Features Spell Checker
  78. 78. Special Web Search Features Spell Checker <ul><li>At www.google.com/jobs/britney.html , Google has posted a number of ways Britney Spears’ name has been mispelled </li></ul>
  79. 79. Special Web Search Features
  80. 80. Special Web Search Features Google Financial <ul><li>Entering the query word stocks: along with selected stock symbols returns current prices along with much additional information on the stocks chosen </li></ul><ul><li>Example: stocks:goog msft returns information on Google and Microsoft </li></ul>
  81. 81. Special Web Search Features Stock Quotes
  82. 82. Special Web Search Features
  83. 83. Special Web Search Features
  84. 84. Special Web Search Features Travel Information <ul><li>Use Google to check the status (delays and weather conditions) at any US airport </li></ul>Example 1: ewr airport will return the status of the Newark International Airport
  85. 85. Special Web Search Features Travel Information
  86. 86. Special Web Search Features Travel Information <ul><li>Use Google to check the status (delays and weather conditions) at any US airport </li></ul>Example 1: ewr airport will return the status of the Newark International Airport <ul><li>You can also check the status of any domestic airline’s flight </li></ul>Example 2: US Airways 11 will return the status of the US Airways flight 11 from Madrid, Spain to Philadelphia
  87. 87. Special Web Search Features Travel Information
  88. 88. Special Web Search Features Weather <ul><li>Use Google to check the weather for any US city </li></ul><ul><li>Example weather: naples fl will return the current conditions and the forecast for the next three days for Naples, FL </li></ul>
  89. 89. Special Web Search Features Weather
  90. 90. Special Web Search Features
  91. 91. Special Web Search Features
  92. 92. Special Web Search Features Who Links to You <ul><li>The “Who Links to You” feature will identify all the Web pages that link to the page you specify </li></ul><ul><li>Uses the “link:” query word </li></ul><ul><li>Example: link:http://www.aarp.com displays all the pages on the Web that link to the AARP home page </li></ul>
  93. 93. Special Web Search Features Who Links to You
  94. 94. Other Types of Searches <ul><li>Google provides many kinds of specialized or focused searches </li></ul><ul><li>We’ll look carefully at the some of the most useful ones </li></ul><ul><li>And we’ll also touch on some of the fun ones </li></ul>
  95. 95. Other Types of Searches Web Search
  96. 96. Web Search <ul><li>Currently over 8 billion web pages </li></ul><ul><li>Searches URL, title, and text </li></ul><ul><li>If the searched-for text appears on more than one page on the same web site, each page is displayed separately </li></ul><ul><li>But they may not be contiguous due to differing page rank </li></ul>
  97. 97. Other Types of Searches Image Search
  98. 98. Image Search <ul><li>Searches the Web for pictures related to the specified search term(s) </li></ul>
  99. 99. Image Search Thumbnail of Picture Name of Picture File Size of picture file (in pixels and Kilobytes) URL at which the picture can be found Double-click on the Thumbnail to see the picture in its original web site context
  100. 100. Image Search Click on “See Full Size Image” to (guess what?) see a full size image
  101. 101. Image Search <ul><li>Right-click on the picture and choose from a number of options: </li></ul>
  102. 102. Types of Searches Types of Searches: Groups Search
  103. 103. Groups Search <ul><li>Searches news groups for specified search terms </li></ul><ul><li>A news group is a forum for sharing information. Each one is an area on the Internet that allows users to post messages and reply to other users’ messages </li></ul><ul><li>Thus, searches on news groups are more likely to return opinions and tips than is the case with standard web page searches </li></ul>
  104. 104. Groups Search restaurants princeton nj
  105. 105. Groups Search
  106. 106. Types of Searches Types of Searches: News Searches
  107. 107. News Search <ul><li>Searches current news sources for the specified search terms </li></ul><ul><li>Accesses many news sources (currently 4,500) </li></ul><ul><li>Groups and summarizes the results for easy browsing </li></ul><ul><li>Results can be sorted by relevance or by date </li></ul>
  108. 108. News Search
  109. 109. News Search: Alerts Philadelphia Phillies
  110. 110. News Search: Alerts Philadelphia Phillies
  111. 111. News Search: Alerts Philadelphia Phillies
  112. 112. News Search: Alerts Philadelphia Phillies [email_address]
  113. 113. News Search: Alerts
  114. 114. News Search <ul><li>You can also access the current news via Google. </li></ul><ul><li>Click on “News” with nothing in the search box </li></ul>
  115. 115. News Search
  116. 116. Types of Searches Types of Searches: Froogle
  117. 117. Froogle Search <ul><li>Searches for prices and product availability associated with the specified search term(s) </li></ul><ul><li>Accesses product reviews and facilitates price comparisons </li></ul>
  118. 118. Froogle Search Compare Prices Sort by Price or Relevance Set a price range Refine the Search
  119. 119. Types of Searches Types of Searches: Maps
  120. 120. Google Maps <ul><li>To use Google to find street maps, enter a U.S. street address, including zip code or city/state in the Google search box </li></ul><ul><li>Example: 290 columbus avenue, new york, ny returns a map showing the location of the home of a friend of mine </li></ul>
  121. 121. Google Maps
  122. 122. Google Maps
  123. 123. Google Maps
  124. 124. Google Maps <ul><li>Find local businesses and services on the Web </li></ul><ul><li>Enter the type of business and the city and state </li></ul>
  125. 125. Google Maps Name, Address and Telephone Number Distance and Driving Directions Map Showing Locations
  126. 126. Google Maps
  127. 127. Web Page Translation Special Web Search Features
  128. 128. Google in your Language
  129. 129. Google in your Language
  130. 130. Google Language Tools <ul><li>Translate Text </li></ul><ul><ul><li>Lets you search for pages created in any of the available languages or registered in any of the available countries </li></ul></ul><ul><ul><li>Lets you translate words, phrases or entire web pages to and from: </li></ul></ul><ul><ul><ul><li>English </li></ul></ul></ul><ul><ul><ul><li>French </li></ul></ul></ul><ul><ul><ul><li>German </li></ul></ul></ul><ul><li>Spanish </li></ul><ul><li>Portuguese </li></ul><ul><li>Italian </li></ul>
  131. 131. Google Language Tools
  132. 132. Google Language Tools
  133. 133. Google Language Tools
  134. 134. Types of Searches More Types of Searches
  135. 135. More Types of Searches
  136. 136. Google Answers <ul><li>Ask a question </li></ul><ul><li>Tell what you are willing to pay for an answer </li></ul><ul><li>More than 500 carefully screened researchers are ready to answer your question for as little as $2.50 – usually within 24 hours </li></ul>http://answers.google.com
  137. 137. Google Answers http://answers.google.com
  138. 138. Google Catalogs <ul><li>Search through or browse mail order catalogs online </li></ul><ul><li>Choose a catalog from the directory listing and view the pages in full color </li></ul>
  139. 139. Google Catalogs
  140. 140. Google Catalogs
  141. 141. Google Catalogs
  142. 142. Google Catalogs <ul><li>You can also search for specific items across all the available catalogs </li></ul>
  143. 143. Google Catalogs
  144. 144. Google Video <ul><li>CBS primetime TV (including CSI, Amazing </li></ul><ul><li>Race, Survivors and NCIS) </li></ul><ul><li>NBA Games </li></ul><ul><li>Movie Trailers </li></ul><ul><li>Music Videos from Sony </li></ul><ul><li>Historic, News and Educational video </li></ul><ul><li>Cartoon Classics (Krazy Kat, Woody Woodpecker </li></ul><ul><li>User-submitted Videos </li></ul><ul><li>Specialty items (e.g. Superbowl Commercials) </li></ul>
  145. 145. Google Video
  146. 146. More Types of Searches
  147. 147. Directory <ul><li>Organizes the Web by topic into categories </li></ul><ul><li>“ Look Up” rather than search for information on the Web </li></ul><ul><li>Works like Yahoo! and other Web directories </li></ul>
  148. 148. Directory
  149. 149. More Types of Searches
  150. 150. More Types of Searches
  151. 151. More Types of Searches
  152. 152. Google Mobile <ul><li>Google Mobile uses SMS (Short Message Service) to send queries as text messages over your mobile phone or device </li></ul><ul><li>It provides precise answers to your queries in text form </li></ul>
  153. 153. Google Mobile Dial 46645 (GOOGL) to access: <ul><li>Web Search </li></ul><ul><li>Image Search </li></ul><ul><li>Local Information and Maps </li></ul><ul><li>Phone book listings </li></ul><ul><li>Weather conditions </li></ul><ul><li>Movie showtimes </li></ul><ul><li>And More </li></ul>
  154. 154. More Types of Searches
  155. 155. Special Searches Limits standard searches to specific subject areas. You can search only: <ul><li>US Government sites </li></ul><ul><li>Microsoft sites </li></ul><ul><li>Linux sites </li></ul><ul><li>Apple/Macintosh sites </li></ul><ul><li>BSD sites </li></ul>
  156. 156. More Types of Searches
  157. 157. University Searches <ul><li>Uses a Google query word (site:) to search for sites related to specific colleges and universities </li></ul>
  158. 158. University Searches
  159. 159. More Types of Searches
  160. 160. Google Tools
  161. 161. Blogger <ul><li>“ Blogger” is a word which combines two other words: </li></ul><ul><ul><li>Web and Log </li></ul></ul><ul><li>A “Blog” is a web site where you can post personal opinions about anything you want as often as you wish </li></ul><ul><li>Readers of your opinions can visit the site and respond to your opinions </li></ul><ul><li>Google provides the technology to enable you to create your own “Blog” at www.blogger.com/start </li></ul>
  162. 162. Blogger
  163. 163. Google Tools
  164. 164. Web API’s <ul><li>An API (Application Program Interface) allows you to develop your own search applications using Google’s technology </li></ul><ul><li>With the Google Web API’s, software developers can query more than 4 billion Web documents directly from their own computer programs </li></ul><ul><li>For more information on this and other advanced Google topics see “Google Hacks” by Tara Calashain and Rael Dornfest (O’Reilly and Associates, Inc. ISBN 059600478) </li></ul>
  165. 165. Google Tools
  166. 166. Google Desktop Search <ul><li>Google Desktop Search indexes files on your computer (similar to the ways in which it indexes web pages) and performs searches on them </li></ul><ul><li>Find your email, files, web history and chats instantly </li></ul><ul><li>View web pages you've seen, even when you're not online </li></ul><ul><li>Google Desktop Search finds entries in: </li></ul><ul><ul><li>Outlook and Outlook Express </li></ul></ul><ul><ul><li>Internet Explorer </li></ul></ul><ul><ul><li>Word, Excel and Powerpoint </li></ul></ul><ul><ul><li>AOL Instant Messenger </li></ul></ul><ul><ul><li>Text files </li></ul></ul>
  167. 167. Google Desktop Search
  168. 168. Google Desktop Search
  169. 169. Google Desktop Search When Google Desktop Search is installed on your computer, ordinary Google searches produce results from the desktop as well as from the Web
  170. 170. Google Tools
  171. 171. Google Hello <ul><li>Google Hello is an Instant Messaging program with a special flair for sharing photos </li></ul><ul><li>Google acquired it as part of a package purchased from Pyra Labs that included Picasa (discussed shortly) </li></ul>
  172. 172. Google Tools
  173. 173. Google Earth <ul><li>Google Earth combines satellite imagery, maps and the power of Google Search to put the world's geographic information at your fingertips. </li></ul><ul><li>Fly from space to your neighborhood. Type in an address and zoom right in.   </li></ul><ul><li>Search for schools, parks, restaurants, and hotels. </li></ul><ul><li>Get driving directions.  </li></ul><ul><li>Tilt and rotate the view to see 3D terrain and buildings.  </li></ul><ul><li>Save and share your searches and favorites. </li></ul><ul><li>Even add your own annotations. </li></ul>
  174. 174. <ul><li>http:// www.wikimapia.org/#y =40178873&x=-74674072&z=2&l=0&m=s </li></ul>Google Earth
  175. 175. Google Earth <ul><li>By combining Google Earth with API’s (application program interface), creative people have begun creating “mashups” </li></ul><ul><li>Crime, air quality, income/wealth, restaurants, roads under construction, gasoline prices, apartments for rent, etc. </li></ul><ul><li>Here’s an example showing contributions to political parties (http://www.cs.indiana.edu/~markane/i590/contributors.html): </li></ul>
  176. 176. Google Earth
  177. 177. Google Earth <ul><li>And here’s one showing the assessed value of each home on the map (www.zillow.com): </li></ul>
  178. 178. Google Earth
  179. 179. Google Earth <ul><li>You can find these and hundreds of others at </li></ul><ul><li>www.mashupfeed.com </li></ul>
  180. 180. Google Tools
  181. 181. Picasa <ul><li>Picasa is software that helps you instantly find, edit and share all the pictures on your PC </li></ul><ul><li>It automatically locates all your pictures (even ones you forgot you had) and sorts them into visual albums organized by date with folder names you will recognize. </li></ul><ul><li>Picasa also makes advanced editing simple by putting one-click fixes and powerful effects at your fingertips. </li></ul><ul><li>And it makes it a snap to share your pictures – you can email, print photos home, make gift CDs, instantly share via IM, and even post pictures on your own blog. </li></ul>
  182. 182. Google Tools
  183. 183. Google Toolbar and Browser Buttons <ul><li>If you use Internet Explorer as your browser, you can use the Google toolbar </li></ul><ul><ul><li>This toolbar is visible on your screen regardless of what Web site you are viewing </li></ul></ul><ul><ul><li>It gives you direct access to many of the types of searches we’ve discussed </li></ul></ul><ul><ul><li>It includes a pop-up blocker and automatic form completion </li></ul></ul><ul><ul><li>It’s free </li></ul></ul><ul><ul><li>It’s available in 13 languages </li></ul></ul>
  184. 184. Google Toolbar and Browser Buttons
  185. 185. Google Toolbar and Browser Buttons <ul><li>You can use the Google Browser Buttons with any browser </li></ul><ul><ul><li>They are visible on your screen regardless of what Web site you are viewing </li></ul></ul><ul><ul><li>They give you access to many of the types of searches we have discussed </li></ul></ul>
  186. 186. Google Toolbar and Browser Buttons
  187. 187. Google Tools
  188. 188. GMail <ul><li>Search by sender, recipient, date, time, subject and content in exactly the same way you use Google to search the Web. Find the exact message you want, no matter when it was sent or received </li></ul><ul><li>Keep it all in context. Each message is grouped with all its replies and displayed as a conversation. </li></ul><ul><li>Don't throw anything away. 2 gigabytes of free storage so you'll never need to delete another message. </li></ul>Gmail is a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want
  189. 189. GMail <ul><li>Anyone who already has a GMail address can provide you with an invitation </li></ul><ul><li>You can buy invitations for around $10 on eBay </li></ul><ul><li>You can get a free invitation by giving Google your cell phone number at https://www.google.com/accounts/SmsMailSignup1 (I don’t know what Google plans to do with your cell phone number) </li></ul>You must be “invited” to get a GMail address
  190. 190. GMail <ul><li>Critics of Gmail have raised question of privacy. </li></ul><ul><li>Since your e-mail is essentially around forever, given the large storage capacity and it has been indexed by Google, is there a risk that it could be disseminated inappropriately or without your permission? </li></ul><ul><li>Google’s response to these criticisms can be found at http://gmail.google.com/gmail/help/more.html . </li></ul>
  191. 191. Google Calendar <ul><li>Calendar Sharing: share with friends and family so you can view each other's schedules side by side or set up a calendar for your group or team </li></ul><ul><li>Invitations: Create event invitations, send them to friends, and keep track of people's responses and comments, all in one place. </li></ul><ul><li>Quick Add: Click anywhere on your calendar where an event belongs and start typing. </li></ul><ul><li>Gmail Integration: Add your friend's Super Bowl party to your calendar without ever leaving your Gmail inbox. </li></ul><ul><li>Search: Find the date of the family BBQ (you knew it was sometime this summer); search public calendars to discover new events you're interested in and add them to your own calendar. </li></ul><ul><li>Mobile Access: Receive event reminders and notifications on your mobile phone. </li></ul>
  192. 192. Google Calendar
  193. 193. Google Labs <ul><li>Google Labs (http://labs.google.com) is Google’s “technology playground” </li></ul><ul><ul><li>Every Google employee is given one day a week to work on a project of her/his choice </li></ul></ul><ul><ul><li>Some of these ideas make their way into Google Labs where both Google technologists and general users can try them and comment on them </li></ul></ul><ul><ul><li>Those that succeed in being useful are added to the Google product mix </li></ul></ul>
  194. 194. Google Labs
  195. 195. Google Labs
  196. 196. And You Ain’t Seen Nothin’ Yet <ul><li>Google continues to add and enhance features on almost a daily basis. </li></ul><ul><li>To keep up with what’s happening, </li></ul><ul><li>Use www.google.com/help/features.html to learn how to use the currently available features </li></ul><ul><li>Use labs.google.com to see what the future may hold </li></ul>
  197. 197. <ul><li>Google continues to add and enhance features on almost a daily basis. </li></ul><ul><li>To keep up with what’s happening, </li></ul><ul><li>Use www.google.com/help/features.html to learn how to use the currently available features </li></ul><ul><li>Use labs.google.com to see what the future may hold </li></ul>
  198. 198. Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><ul><ul><li>Special search features </li></ul></ul><ul><ul><li>Query words </li></ul></ul><ul><ul><li>The Advanced Search screen </li></ul></ul>
  199. 199. Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><ul><ul><li>Special search features (www.google.com/help/features.html) </li></ul></ul><ul><ul><li>Query words </li></ul></ul><ul><ul><li>The Advanced Search screen </li></ul></ul>
  200. 200. Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><ul><ul><li>Special search features () </li></ul></ul><ul><ul><li>The Advanced Search screen </li></ul></ul>
  201. 201. Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><ul><ul><li>Special search features </li></ul></ul><ul><ul><li>Query words </li></ul></ul><ul><ul><li>The Advanced Search screen </li></ul></ul>
  202. 202. Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><ul><ul><li>intext: </li></ul></ul><ul><ul><li>intitle: </li></ul></ul><ul><ul><li>inurl: </li></ul></ul><ul><ul><li>site: </li></ul></ul><ul><li>Alternative query types </li></ul><ul><ul><li>cache: </li></ul></ul><ul><ul><li>link: </li></ul></ul><ul><ul><li>related: </li></ul></ul><ul><ul><li>info: </li></ul></ul>Now let’s take a quick look at the rest of them
  203. 203. Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><ul><ul><li>intext: </li></ul></ul><ul><ul><li>intitle: </li></ul></ul><ul><ul><li>inurl: </li></ul></ul><ul><ul><li>site: </li></ul></ul><ul><li>Alternative query types </li></ul><ul><ul><li>cache: </li></ul></ul><ul><ul><li>link: </li></ul></ul><ul><ul><li>related: </li></ul></ul><ul><ul><li>info: </li></ul></ul>Now let’s take a quick look at the rest of them
  204. 204. <ul><li>The daterange: query word limits a search to pages containing a date or a range of dates </li></ul><ul><li>It uses Julian dates which are a continuous count of days and fractions of days since noon Universal Time on January 1, 4713 BCE. Almost 2.5 million days have elapsed since that date </li></ul><ul><li>A conversion tool can be found at http://aa.usno.navy.mil/data/docs/JulianDate.html </li></ul><ul><li>Example: “joe montana” daterange:2450815-2451180 returns sites referring to Joe Montana with dates between January 1, 1998 and January 1, 1999 </li></ul>Query Words daterange:
  205. 205. Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><ul><ul><li>intext: </li></ul></ul><ul><ul><li>intitle: </li></ul></ul><ul><ul><li>inurl: </li></ul></ul><ul><ul><li>site: </li></ul></ul><ul><li>Alternative query types </li></ul><ul><ul><li>cache: </li></ul></ul><ul><ul><li>link: </li></ul></ul><ul><ul><li>related: </li></ul></ul><ul><ul><li>info: </li></ul></ul>
  206. 206. <ul><li>intext: searches only within the text of pages </li></ul><ul><ul><li>Example: intext:trenton finds “trenton” only if it appears in the page text </li></ul></ul><ul><li>intitle: searches only within the title of pages </li></ul><ul><ul><li>Example: intitle:pirates finds “pirates” only if it appears in the title of the page </li></ul></ul><ul><li>inurl: searches only within the page’s URL </li></ul><ul><ul><li>Example: inurl:ewing finds “ewing” only if it appears in the URL (the web address) of the page </li></ul></ul>Query Words intext:, intitle: and inurl:
  207. 207. Query Words <ul><li>Query modifiers </li></ul><ul><ul><li>daterange: </li></ul></ul><ul><ul><li>filetype: </li></ul></ul><ul><ul><li>inanchor: </li></ul></ul><ul><ul><li>intext: </li></ul></ul><ul><ul><li>intitle: </li></ul></ul><ul><ul><li>inurl: </li></ul></ul><ul><ul><li>site: </li></ul></ul><ul><li>Alternative query types </li></ul><ul><ul><li>cache: </li></ul></ul><ul><ul><li>link: </li></ul></ul><ul><ul><li>related: </li></ul></ul><ul><ul><li>info: </li></ul></ul>
  208. 208. <ul><li>info: is a catch-all query word that returns information on the specified domain including: </li></ul><ul><ul><li>Google’s cache of the domain page (see cache: above) </li></ul></ul><ul><ul><li>Web pages that are similar to the domain page (see related: above) </li></ul></ul><ul><ul><li>Web pages that link to the domain page (see link: above) </li></ul></ul><ul><ul><li>Web pages that contain the search term (see intext: above) </li></ul></ul>Query Words info:
  209. 209. Query Words info:
  210. 210. Advanced Search Techniques <ul><li>There are several kinds of advanced search techniques available in Google: </li></ul><ul><ul><li>Special search features </li></ul></ul><ul><ul><li>Query words </li></ul></ul><ul><ul><li>The Advanced Search screen </li></ul></ul>
  211. 211. The Advanced Search Screen
  212. 212. Personalize Google Google Preferences
  213. 213. Google Preferences Choose any of 104 languages for the Google search screen (including Pig Latin, Elmer Fudd and Klingon)
  214. 214. Google Preferences Limit searching only to pages composed in certain languages
  215. 215. Google Preferences Choose the level of filtering to use
  216. 216. Google Preferences Choose the number of results to display on each screen
  217. 217. Google Preferences Choose to open results in a new window (useful for browsers that use tabbed windows)
  218. 218. Google Preferences Save your preferences
  219. 219. Google Labs
  220. 220. Google Labs - GMail <ul><li>Search by sender, recipient, date, time, subject and content in exactly the same way you use Google to search the Web. Find the exact message you want, no matter when it was sent or received </li></ul><ul><li>Keep it all in context. Each message is grouped with all its replies and displayed as a conversation. </li></ul><ul><li>Don't throw anything away. 1000 megabytes of free storage so you'll never need to delete another message. </li></ul>Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want
  221. 221. Google Labs – Google Sets Google Sets (labs.google.com/sets) automatically create sets of items from a few examples. Use Google sets to suggest: people who might share interests with you, places to visit, books to read, movies to see, synonyms, food you might enjoy, stores where you can buy a particular type of item, etc.
  222. 222. Google Labs – Google Sets
  223. 223. Google Labs – Google Sets
  224. 224. Google Labs – Personalized Search <ul><li>Personalized Web Search (labs.google.com/personalized) delivers custom search results that are based on a profile you create describing your interests. </li></ul><ul><li>In this example, I set the personalization parameters to Health > Medicine and Nursing </li></ul>
  225. 225. Google Labs – Personalized Search <ul><li>After you have created a profile, when you do a search on the Personalized Web Search page, a small slider appears just under the Google logo </li></ul><ul><li>With the slider to the left, the results are as expected </li></ul>
  226. 226. Google Labs – Personalized Search <ul><li>After you have created a profile, when you do a search on the Personalized Web Search page, a small slider appears just under the Google logo </li></ul><ul><li>With the slider to the right, the personalized results focus on those subjects </li></ul>
  227. 227. Google Labs – Google SMS <ul><li>Google SMS (Short Message Service) enables you to easily get answers to specialized queries from your mobile phone or device. </li></ul><ul><li>Send your query as a text message to 46645 (GOOGL on most phones) and get phone book listings, dictionary definitions, product prices and more. </li></ul>
  228. 228. Google Labs
  229. 229. Google-Related Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>Search Engine Showdown </li></ul><ul><li>Google Zeitgeist </li></ul><ul><li>GoogleFight </li></ul>
  230. 230. Google-Related Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>Search Engine Showdown </li></ul><ul><li>Google Zeitgeist </li></ul><ul><li>GoogleFight </li></ul>
  231. 231. Google Help Central http://www.google.com/help/ <ul><li>Free guides and FAQs that tell you about Web surfing in general and Google’s features in particular </li></ul><ul><ul><li>Search Help </li></ul></ul><ul><ul><li>Web Search Features </li></ul></ul><ul><ul><li>Google Services and Tools </li></ul></ul><ul><ul><li>Contact Us </li></ul></ul>
  232. 232. Google-Related Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>Search Engine Showdown </li></ul><ul><li>Google Zeitgeist </li></ul><ul><li>GoogleFight </li></ul>
  233. 233. Search Engine Watch <ul><li>Search Tips </li></ul><ul><li>News about Searching and Search Engines </li></ul>http://searchenginewatch.com
  234. 234. Google-Related Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>Search Engine Showdown </li></ul><ul><li>Google Zeitgeist </li></ul><ul><li>GoogleFight </li></ul>
  235. 235. Search Engine Showdown <ul><li>Reviews and Statistics on Search Engine Use </li></ul><ul><li>Comparison of Features, Speed, Selectivity, etc. </li></ul>http://www.searchengineshowdown.com/
  236. 236. Google-Related Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>Search Engine Showdown </li></ul><ul><li>Google Zeitgeist </li></ul><ul><li>GoogleFight </li></ul>
  237. 237. Google Zeitgeist <ul><li>Track the most popular search terms </li></ul><ul><ul><li>Top 10 Gaining and Declining Queries </li></ul></ul><ul><ul><li>Most popular News and Entertainment Queries </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>With a bit of analysis, this flurry of searches often exposes interesting trends, patterns and surprises </li></ul>http://www.google.com/press/zeitgeist.html
  238. 239. Google-Related Help and Information <ul><li>Google Help Central </li></ul><ul><li>Search Engine Watch </li></ul><ul><li>Search Engine Showdown </li></ul><ul><li>Google Zeitgeist </li></ul><ul><li>GoogleFight </li></ul>
  239. 240. GoogleFight <ul><li>Type in two opposite keywords: </li></ul><ul><ul><li>Michael Jordan / Larry Byrd </li></ul></ul><ul><ul><li>God / Satan </li></ul></ul><ul><ul><li>Internet Explorer / Netscape </li></ul></ul><ul><li>Click on the “Make a Fight” button </li></ul><ul><li>See which one wins </li></ul>http://www.googlefight.com/
  240. 241. GoogleFight http://www.googlefight.com/ <ul><ul><li>For example, in a GoogleFight between </li></ul></ul><ul><ul><li>Adobe Photoshop Elements and JASC Paint Shop: </li></ul></ul>
  241. 242. The Meaning of Google Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, to refer to the number represented by 1 followed by 100 zeros. 10,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 Google's use of the term reflects the company's mission to organize the immense amount of information available on the web . . . . . .
  242. 243. The Future of Google Google's mission is to organize the world's information and make it universally accessible and useful.
  243. 244. The Future of Google
  244. 245. The Many Faces of Google The End
  245. 246. The Many Faces of Google This presentation is available on the Web at http://snipurl.com/googlefaces A full interactive Many Faces of Google tutorial is available on the Web at http://snipurl.com/googlefacescourse The End A Google “Cheat Sheet” can be found at http://www.adelaider.com/google/ Links to all the features we’ve talked about can be found at http://snipurl.com/googleref
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