Uniqlocolortrain

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Uniqlocolortrain

  1. 1. uniqlolaunchbuzzidea<br />A digital-enabled onground activity<br />
  2. 2. uniqlocolortrain<br />Six weeks leading to the launch, a website www.uniqlocolortrain.com.my will be released.<br />Young people will be made aware of the site via social media channels, and seeder PR initiatives.<br />Uniqlocolortrain will give youth the chance to be part of a living breadcrumb trail leading to the newly launched store.<br />
  3. 3. uniqlocolortrain<br />Each participant gets to select a stretch of walkway. Stretching say from Sungei Wang to the Uniqlo store at Fahrenheit.<br />They wait at the spot at the specific day and time.<br />Uniqlo crews pass them “FROM TOKYO TO KL” colour T-shirts.<br />They wear the tees and point at the person 10 feet in front of them (at best).<br />Result: A colourful array of people leading others to and creating hype for the NEW STORE!<br />After 30 minutes, the participants can leave their spot and head to Uniqlo for hefty discounts.<br />
  4. 4. uniqlocolortrain<br /> Results: <br />Massive word of mouth prior to, during and post store launch.<br />Huge, memorable brand participation by youth.<br />News coverage, local and regional.<br />
  5. 5. uniqlocolortrain<br />All aboard for fame and buzz!<br />

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