S. C. O.                 3 Secret Letters That Transformed Viral Marketing into                                  a 6 Figur...
The Foundation...Wednesday, March 23, 2011
Channel InfancyWednesday, March 23, 2011
Whenever theres a                 new marketing channel,                     theres a lot of                  unbridled ex...
A lot of bandwagon-               hopping but not enough                     quality infoWednesday, March 23, 2011
The result is a lot of                      noise but not enough                              signalWednesday, March 23, 2...
Email Marketing                                Search                             Social MediaWednesday, March 23, 2011
Viral Marketing was                               once an infantWednesday, March 23, 2011
A sign of maturity is                                  scienceWednesday, March 23, 2011
Measurements, analytics                 and best practicesWednesday, March 23, 2011
Email has CRM.                      Search has SEO.                   Social Media has SMO.Wednesday, March 23, 2011
Viral Marketing Has                                   SCO...Wednesday, March 23, 2011
Social Content                             OptimizationWednesday, March 23, 2011
The science of                   manufacturing content                    with the maximum                   chance of goi...
It created a 6 figure biz                          for meWednesday, March 23, 2011
3 Keys to Lucrative                                   SCOWednesday, March 23, 2011
1) Piggyback on trends                  through Creation and                         CurationWednesday, March 23, 2011
2) Study what works                       and give your target                        audience more of itWednesday, March ...
3) Master the art of                    the Incongruent StoryWednesday, March 23, 2011
How are you going to                       use SCO today?Wednesday, March 23, 2011
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Presentation sco

  1. 1. S. C. O. 3 Secret Letters That Transformed Viral Marketing into a 6 Figure Biz for MeWednesday, March 23, 2011
  2. 2. The Foundation...Wednesday, March 23, 2011
  3. 3. Channel InfancyWednesday, March 23, 2011
  4. 4. Whenever theres a new marketing channel, theres a lot of unbridled excitementWednesday, March 23, 2011
  5. 5. A lot of bandwagon- hopping but not enough quality infoWednesday, March 23, 2011
  6. 6. The result is a lot of noise but not enough signalWednesday, March 23, 2011
  7. 7. Email Marketing Search Social MediaWednesday, March 23, 2011
  8. 8. Viral Marketing was once an infantWednesday, March 23, 2011
  9. 9. A sign of maturity is scienceWednesday, March 23, 2011
  10. 10. Measurements, analytics and best practicesWednesday, March 23, 2011
  11. 11. Email has CRM. Search has SEO. Social Media has SMO.Wednesday, March 23, 2011
  12. 12. Viral Marketing Has SCO...Wednesday, March 23, 2011
  13. 13. Social Content OptimizationWednesday, March 23, 2011
  14. 14. The science of manufacturing content with the maximum chance of going viral.Wednesday, March 23, 2011
  15. 15. It created a 6 figure biz for meWednesday, March 23, 2011
  16. 16. 3 Keys to Lucrative SCOWednesday, March 23, 2011
  17. 17. 1) Piggyback on trends through Creation and CurationWednesday, March 23, 2011
  18. 18. 2) Study what works and give your target audience more of itWednesday, March 23, 2011
  19. 19. 3) Master the art of the Incongruent StoryWednesday, March 23, 2011
  20. 20. How are you going to use SCO today?Wednesday, March 23, 2011
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