SlideShare a Scribd company logo
1 of 20
Download to read offline
S. C. O.
                 3 Secret Letters That Transformed Viral Marketing into
                                  a 6 Figure Biz for Me




Wednesday, March 23, 2011
The Foundation...



Wednesday, March 23, 2011
Channel Infancy



Wednesday, March 23, 2011
Whenever there's a
                 new marketing channel,
                     there's a lot of
                  unbridled excitement

Wednesday, March 23, 2011
A lot of bandwagon-
               hopping but not enough
                     quality info


Wednesday, March 23, 2011
The result is a lot of
                      noise but not enough
                              signal


Wednesday, March 23, 2011
Email Marketing
                                Search
                             Social Media


Wednesday, March 23, 2011
Viral Marketing was
                               once an infant


Wednesday, March 23, 2011
A sign of maturity is
                                  science


Wednesday, March 23, 2011
Measurements, analytics
                 and best practices


Wednesday, March 23, 2011
Email has CRM.
                      Search has SEO.
                   Social Media has SMO.


Wednesday, March 23, 2011
Viral Marketing Has
                                   SCO...


Wednesday, March 23, 2011
Social Content
                             Optimization


Wednesday, March 23, 2011
The science of
                   manufacturing content
                    with the maximum
                   chance of going viral.

Wednesday, March 23, 2011
It created a 6 figure biz
                          for me


Wednesday, March 23, 2011
3 Keys to Lucrative
                                   SCO


Wednesday, March 23, 2011
1) Piggyback on trends
                  through Creation and
                         Curation


Wednesday, March 23, 2011
2) Study what works
                       and give your target
                        audience more of it


Wednesday, March 23, 2011
3) Master the art of
                    the Incongruent Story


Wednesday, March 23, 2011
How are you going to
                       use SCO today?


Wednesday, March 23, 2011

More Related Content

More from Joel Lim

Mobile ideation (for human beings) 4.4.12
Mobile ideation (for human beings) 4.4.12Mobile ideation (for human beings) 4.4.12
Mobile ideation (for human beings) 4.4.12Joel Lim
 
Design strategy
Design strategyDesign strategy
Design strategyJoel Lim
 
Mashup #5 collaborate
Mashup #5 collaborateMashup #5 collaborate
Mashup #5 collaborateJoel Lim
 
Collaborate mashup
Collaborate   mashupCollaborate   mashup
Collaborate mashupJoel Lim
 
Digital mashup5 2 - collaborate
Digital mashup5 2 - collaborateDigital mashup5 2 - collaborate
Digital mashup5 2 - collaborateJoel Lim
 
Mashup collaboration paul
Mashup collaboration paulMashup collaboration paul
Mashup collaboration paulJoel Lim
 
Mashup #4 viral
Mashup #4 viralMashup #4 viral
Mashup #4 viralJoel Lim
 
D mashup sa
D mashup saD mashup sa
D mashup saJoel Lim
 
6 series projection mapping
6 series projection mapping6 series projection mapping
6 series projection mappingJoel Lim
 
Tech to me (Joel Lim)
Tech to me (Joel Lim)Tech to me (Joel Lim)
Tech to me (Joel Lim)Joel Lim
 
20110219 (Ken Leong)
20110219 (Ken Leong)20110219 (Ken Leong)
20110219 (Ken Leong)Joel Lim
 
20110219 (Ken Leong)
20110219 (Ken Leong)20110219 (Ken Leong)
20110219 (Ken Leong)Joel Lim
 
Digital mashup3 (Adrian Lim)
Digital mashup3 (Adrian Lim)Digital mashup3 (Adrian Lim)
Digital mashup3 (Adrian Lim)Joel Lim
 
Digital mashup (Rachel Foong)
Digital mashup (Rachel Foong)Digital mashup (Rachel Foong)
Digital mashup (Rachel Foong)Joel Lim
 
Mashup #2 (kerloon)
Mashup #2 (kerloon)Mashup #2 (kerloon)
Mashup #2 (kerloon)Joel Lim
 
3 game changing ideas
3 game changing ideas3 game changing ideas
3 game changing ideasJoel Lim
 
3 game changing ideas
3 game changing ideas3 game changing ideas
3 game changing ideasJoel Lim
 
Paul 2things–02.01 jan2011
Paul 2things–02.01 jan2011Paul 2things–02.01 jan2011
Paul 2things–02.01 jan2011Joel Lim
 
Gamechange (khailee)
Gamechange (khailee)Gamechange (khailee)
Gamechange (khailee)Joel Lim
 

More from Joel Lim (20)

Mobile ideation (for human beings) 4.4.12
Mobile ideation (for human beings) 4.4.12Mobile ideation (for human beings) 4.4.12
Mobile ideation (for human beings) 4.4.12
 
Design strategy
Design strategyDesign strategy
Design strategy
 
Mashup #5 collaborate
Mashup #5 collaborateMashup #5 collaborate
Mashup #5 collaborate
 
Collaborate mashup
Collaborate   mashupCollaborate   mashup
Collaborate mashup
 
Digital mashup5 2 - collaborate
Digital mashup5 2 - collaborateDigital mashup5 2 - collaborate
Digital mashup5 2 - collaborate
 
Mashup collaboration paul
Mashup collaboration paulMashup collaboration paul
Mashup collaboration paul
 
Viral
ViralViral
Viral
 
Mashup #4 viral
Mashup #4 viralMashup #4 viral
Mashup #4 viral
 
D mashup sa
D mashup saD mashup sa
D mashup sa
 
6 series projection mapping
6 series projection mapping6 series projection mapping
6 series projection mapping
 
Tech to me (Joel Lim)
Tech to me (Joel Lim)Tech to me (Joel Lim)
Tech to me (Joel Lim)
 
20110219 (Ken Leong)
20110219 (Ken Leong)20110219 (Ken Leong)
20110219 (Ken Leong)
 
20110219 (Ken Leong)
20110219 (Ken Leong)20110219 (Ken Leong)
20110219 (Ken Leong)
 
Digital mashup3 (Adrian Lim)
Digital mashup3 (Adrian Lim)Digital mashup3 (Adrian Lim)
Digital mashup3 (Adrian Lim)
 
Digital mashup (Rachel Foong)
Digital mashup (Rachel Foong)Digital mashup (Rachel Foong)
Digital mashup (Rachel Foong)
 
Mashup #2 (kerloon)
Mashup #2 (kerloon)Mashup #2 (kerloon)
Mashup #2 (kerloon)
 
3 game changing ideas
3 game changing ideas3 game changing ideas
3 game changing ideas
 
3 game changing ideas
3 game changing ideas3 game changing ideas
3 game changing ideas
 
Paul 2things–02.01 jan2011
Paul 2things–02.01 jan2011Paul 2things–02.01 jan2011
Paul 2things–02.01 jan2011
 
Gamechange (khailee)
Gamechange (khailee)Gamechange (khailee)
Gamechange (khailee)
 

Recently uploaded

Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????blackmambaettijean
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 

Recently uploaded (20)

Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 

Presentation sco