Leveraging crowds to                       18 Dec 2010         achieve big
What social media aims to achieve today...• Interaction and engagement• Feedback• Advocacy
What it could be...• Involvement• Empowerment• Collaboration
Collaborative Social Responsibility• Make consumers the campaign drivers• Provide vision and platform• Allocate grants to ...
Accelerating the tipping pointI believe that we can change mindsets and inspire action faster if we spearheada collaborati...
Whats needed?• Vision• Platform: Connections, funding & tools• Support: Guidance & Affirmation
How this benefits brands• Tipping point: when your customers take ownership and  get others involved• Bond: shared achieve...
Thanks for listening :)Now lets tackle your questions.
Presentation by Chi Ming
Presentation by Chi Ming
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Presentation by Chi Ming

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Presentation by Chi Ming

  1. 1. Leveraging crowds to 18 Dec 2010 achieve big
  2. 2. What social media aims to achieve today...• Interaction and engagement• Feedback• Advocacy
  3. 3. What it could be...• Involvement• Empowerment• Collaboration
  4. 4. Collaborative Social Responsibility• Make consumers the campaign drivers• Provide vision and platform• Allocate grants to causes with the most support
  5. 5. Accelerating the tipping pointI believe that we can change mindsets and inspire action faster if we spearheada collaboration,which means similar objectives, instead of an exchange, which isa compromise.
  6. 6. Whats needed?• Vision• Platform: Connections, funding & tools• Support: Guidance & Affirmation
  7. 7. How this benefits brands• Tipping point: when your customers take ownership and get others involved• Bond: shared achievement• Selflessness makes you likable
  8. 8. Thanks for listening :)Now lets tackle your questions.

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