Engagement strategy101
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Engagement strategy101 Presentation Transcript

  • 1. Good brands interact.Great brands engage.
  • 2. About Engagement StrategyProper planning is critical to ensure an engaging and compelling user experience that connects with your business, brand, marketing and user goals. As specialists in user engagement, we follow a rigorous, proprietary process to ensure no stone is unturned when considering how to engage your users.
  • 3. Great planning ensures:- You don’t waste time and money on redesigning a less-than-effective/un-usable Web assets later on- You understand what your users want early in the project- Your users get the most from your Web assets easily (info, satisfaction, etc)
  • 4. Engagement Strategy comprises:
    Engagement Review
    Engagement Recommendation
  • 5. Engagement Review
    Context
    Business & Mktg Goals
    Brand, Products & Services
    Resources & Strengths
    Constraints & Weaknesses
    Competitor Review
    Content
    Content Strategy Channel Mix
    SEO & SEM
    IA & Usability
    Social Influence Mktg
    Consumer/User
    User (digital) profile
    Info needs
    Sentiment
    User experience
    AIDA path
    Search insights
  • 6. Context
    Business & Mktg Goals
    Brand, Products & Services
    Resources & Strengths
    Constraints & Weaknesses
    Competitor Review
    Content
    Content Strategy
    Channel Mix
    SEO & SEM
    IA & Usability
    Social Influence Mktg
    Engaging
    Proposition
    Consumer/User
    User (digital) profile
    Info needs
    Sentiment
    User experience
    AIDA path
    Search insights
  • 7. Content
    Strategy
    Context
    Business & Mktg Goals
    Brand, Products & Services
    Resources & Strengths
    Constraints & Weaknesses
    Competitor Review
    Content
    Content Strategy
    Channel Mix
    SEO & SEM
    IA & Usability
    Social Influence Mktg
    Engaging
    Proposition
  • 8. Context
    Business & Mktg Goals
    Brand, Products & Services
    Resources & Strengths
    Constraints & Weaknesses
    Competitor Review
    Engaging
    Proposition
    Brand Communication
    Consumer/User
    User (digital) profile
    Info needs
    Sentiment
    User experience
    AIDA path
    Search insights
  • 9. Content
    Content Strategy
    Channel Mix
    SEO & SEM
    IA & Usability
    Social Influence Mktg
    Engaging
    Proposition
    User Experience
    Consumer/User
    User (digital) profile
    Info needs
    Sentiment
    User experience
    AIDA path
    Search insights
  • 10. Engagement Review
    Engagement Recommendation
    Engaging Proposition
    Engagement Touchpoints/Channels
    Social Influence Marketing
    User Experience
    Web Design Considerations
    Creative Ideas
    Tone & Manner
    Testing
    Content Strategy & Rollout
  • 11. Parting thought:Engagement cannot be bought.It can only be earned.
  • 12. Thank you.Joel Lim | workingstrategy.wordpress.com