3 game changing ideas

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3 game changing ideas

  1. 1. Three Game-changing Ideas<br />For Digital Creative Practitioners Mashup #2 by joellim<br />
  2. 2. Three Game-changing Ideas<br />Agency Models<br />
  3. 3. http://anomaly.com<br />
  4. 4. Anomaly<br />When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.<br />Fast Company<br />
  5. 5. Anomaly<br />Anomaly is defiantly not an "Ad agency" the company sets store by developing its own intellectual property which it can licence to clients in return for share in revenues. Their aspiration is to be a product developing IP company, marketing their own portfolio of IP as well as doing that for major brands.<br />Creative Review<br />
  6. 6. Anomaly<br />Anomaly decries tradition and craves revolution. Its real selling point is that its principals have diverse skill sets in interactive marketing, media strategy and design as well as advertising so that clients can have faith they will get a marketing solution rather than an ad campaign<br />AdAge<br />
  7. 7. Anomaly<br />The agency [Anomaly] is structured for innovation and multidisciplinary problem solving -- not just the partners, but every member of the team contributes on every project on all levels.<br />Creativity<br />
  8. 8. http://runningwithscissors.co.nz<br />
  9. 9. Running With ScissorsA radical ideation process drives a radical new agency<br />
  10. 10. Running With Scissors<br />Unfortunately, ad or digital agencies only offer what they are good at.<br />
  11. 11. Running With Scissors<br />Only the “creatives” are given the job of coming up with the ideas, in a typical creative agency. RWS has a bunch of non-advertising creative people they can call upon for ideation.<br />
  12. 12. Running With Scissors<br />A more holistic solution rather than a slew of ads and designs.<br />
  13. 13. http://mydreamagency.?<br />
  14. 14. MyDreamAgency<br />We are all about:<br /><ul><li> Making the most engaging things in the world for brands.
  15. 15. Media-neutral ideas.</li></li></ul><li>MyDreamAgency<br />We do:<br /><ul><li> Work for brands and advertising agencies.
  16. 16. Unconventional concepts that augment or spearhead your advertising or marketing campaign.</li></ul>- Make use of an "eclectic creative" process to generate extraordinary ideas and strategies.<br />- Propose ideas that solve marketing or consumer problems.<br />
  17. 17. MyDreamAgency<br />We use:<br /><ul><li> Digital and experiential channels.</li></ul>- Broadcast media if we need to.<br />- Our or your production partners.<br />
  18. 18. End of line.<br />

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