How To Create Compelling and Engaging Videos Lern Conference 2012
Upcoming SlideShare
Loading in...5
×
 

How To Create Compelling and Engaging Videos Lern Conference 2012

on

  • 573 views

How To Create Compelling and Engaging Videos Lern Conference 2012

How To Create Compelling and Engaging Videos Lern Conference 2012

Statistics

Views

Total Views
573
Views on SlideShare
568
Embed Views
5

Actions

Likes
1
Downloads
2
Comments
0

2 Embeds 5

http://themediamama.com 4
http://pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How To Create Compelling and Engaging Videos Lern Conference 2012 How To Create Compelling and Engaging Videos Lern Conference 2012 Presentation Transcript

    • Compelling & Engaging VideosJoelle Norwood aka [The Media Mama] Joelle Norwood 2012
    • Reaction #1 to creating videos to creating videosJoelle Norwood 2012
    • Reaction #2Joelle Norwood 2012
    • Reaction #3Joelle Norwood 2012
    • IT’S ME Twitter+Funny @JoelleMediaMama +Media Strategist +TV & Video Producer Joelle Norwood 2012
    • My Adventures On YouTube• My Adventures on YouTube
    • BUZZ WORDS• Compelling = captures your audience’s attention, piques their curiosity, provides helpful information, and motivates them to take some sort of action.• Engaging = tending to draw favorable attention or interest. Joelle Norwood 2012
    • What happened?Joelle Norwood 2012
    • Before ~ TodayJoelle Norwood 2012
    • 2012• WE ARE ALL CONTENT CREATORS.• WE ARE ALL BROADCASTERS. Joelle Norwood 2012
    • The World Has ChangedAnd IS CHANGING EVERY SECOND.And IS CHANGING EVERY SECOND.• The World is Changing Every Second Joelle Norwood 2012
    • Yes, World is Changing .... and a great story is still a great story. Joelle Norwood 2012
    • MAGIC TIME•MAGIC TIME QuickTime™ and a H.264 decompressor are needed to see this picture. Joelle Norwood 2012
    • Cheap Productions QuickTime™ and a H.264 decompressor are needed to see this picture.Joelle Norwood 2012
    • •Interesting Topic•Here’s what needed? + Human Interest + Great Audio & Visual•+ = C + E Videos•ss Joelle Norwood 2012
    • so how ....???The7 P’sJoelle Norwood 2012
    • STEP 1: Think Like a Producer• WHO ARE YOU ?• WHO IS YOUR AUDIENCE? Joelle Norwood 2012
    • Who Are They .... drill down? Retired 70+ Live In Colorado•] Love Bananas Speak French Play Golf Love to Cook Joelle Norwood 2012
    • STEP 2 : What’s the Story? Why the Story? Why Video? Why the Story? Why Video?• Is Video the Best Way to Tell The Story?• How Will you Tell The Story?• Human to Human Joelle Norwood 2012
    • Create an Emotional Connection• Emotion is a powerful storytelling tool. It gives audiences a reason to care and a way to connect to a story, sometimes in a very personal way. Emotion makes it possible to show not just concrete facts but the abstract reality of the human experience.• Video is great at both displaying and evoking emotion and stirring similar feelings in our viewers. Joelle Norwood 2012
    • QuickTime™ and a H.264 decompressor are needed to see this picture.Joelle Norwood 2012
    • STEP 3: What’s Your Message? Producer• WHO CARES ...• WWIIFM FACTOR “WHAT’S IN IT FOR ME?”• Are you Adding Value to Your Audience? Joelle Norwood 2012
    • STEP 4: Story Style?• WHAT IS THE intention of your video?• Inform * Educate• Motivate * Inspire• Entertain * Sizzle * Tease• STORY BOARD - CREATE A PLAN• Have a Beginning Middle and End Joelle Norwood 2012
    • Good Audio +Visuals• Show Us Don’t Tell US!• This is video Dah!• Use a Tripod ... don’t move too much!• Audio Is Important Joelle Norwood 2012
    • STEP 5: Make a Plan (remember the 7 p’s)• Pre Production Essential• Interviews Questions• A QUICK SCRIPT?• What’s the problem? Why you should listen to me? What’s the solution?• B Roll SHOW ME don’t just tell me Joelle Norwood 2012
    • STEP 6: Have Fun Be Unique UnDUniqueMessage? QuickTime™ and a H.264 decompressor are needed to see this picture.
    • THE STORY OF ORABRUSH QuickTime™ and a H.264 decompressor are needed to see this picture. Joelle Norwood 2012
    • QuickTime™ and a H.264 decompressor are needed to see this picture.Joelle Norwood 2012
    • STEP 7: Keep Short & Concise Style?• 2-3 minutes• Dealing with a Noisy World & “ADD” AUDIENCE• Better to leave them wanting MORE! Joelle Norwood 2012
    • Beginnings: Are Important QuickTime™ and a H.264 decompressor are needed to see this picture.Joelle Norwood 2012
    • STEP 8: The TakeAway?• What are you GIVING your VIEWERS?• Not a Sales Pitch• NO CHEST POUNDING PLEASE! Joelle Norwood 2012
    • STEP 9: Call To Action?• watch the next video• you have questions call us• let us know if this has helped you• contest coupons etc Joelle Norwood 2012
    • STEP 10: Editing• LESS IS MORE ... enough said• Experiment with editing online.• Add interesting elements Music and Graphics• The Delete is your Friend Joelle Norwood 2012
    • Be Creative Not Boring• Use Humor• Be Authentic and true to your brand• Best Tool in Storytelling Pen and Paper• Take your Viewers on a Visual Story Joelle Norwood 2012
    • STEP 11: Create A Series• Leave them wanting more.• Create series playlist. Joelle Norwood 2012
    • QuickTime™ and a H.264 decompressor are needed to see this picture.Joelle Norwood 2012
    • • HAVE Fun ... Frank Capra Stay in Touch There are no rules in filmmaking. Only sins. And the cardinal sin is dullness. Joelle Norwood 2012