What the [bleep] is "The Cloud'?


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This presentation discusses the meaning of the cloud - an IT term which defines an emerging trend in how technology is deployed in business.

The intended audience is lay people in business or technology who struggle to understand the technical meaning cloud computing or to understand how it differs from traditional computing.

Published in: Business, Technology
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What the [bleep] is "The Cloud'?

  1. 1. What the <bleep> is “the cloud”? Dr. Joel Kline Lebanon Valley College
  2. 2. Overview1. Definition of the cloud2. Rent vs. Buy model3. Types of cloud services4. Clouds and SMBs5. How consumers use the cloud6. How businesses use the cloud7. Why you should care8. Q&A
  3. 3. Definition?• "Clouds are vast resource pools with on-demand resource allocation.” - Yan Pritzker• "The ‘Cloud’ concept is finally wrapping peoples’ minds around what is possible when you leverage web…infrastructure…in an on- demand way. “Managed Services”, “ASP”, “Grid Computing”, “Software as a Service”, “Platform as a Service”, “Anything as a Service”… all terms that couldn’t get it done. Call it a “Cloud” and everyone goes bonkers. Go figure." - Damon Edwards
  4. 4. Still Confused?• The cloud refers to computing that is done on servers or devices accessed through a network• Typically refers to services or programs accessed over the internet• Ubiquitous (with a network connection)• Physical location your data and programs is unknown (and immaterial)• Normally accomplished through a web browser
  5. 5. Old NewCompany ServerProject Management Project ManagementAccounting Software Accounting SoftwareEnterprise Software Enterprise SoftwareSales and CRM Sales and CRMStorage & Documents Storage and DocumentsEmail/Web/Collaboration Email/Web/Collaboration
  6. 6. Consider this cloud example:A lot of people have a free email account with one of thesecompanies. If you have an account with one of these emailproviders you do not:- Know where the physical email server is located- Know the network address of the physical server (computer)- Ever need to provide maintenance or upgrades to computers- Know what kind of software is running to control the emailYou also DON’T CARE, as long as your email is reliable andsecure. This is how the cloud works…
  7. 7. Consider the buy/rent comparisonBuy A House Rent an Apartment• You own it (eventually) • You do not own anything• You pay on a fixed amount • Pay a monthly fee• Pay for maintenance and • Do not pay for maintenance upkeep • “Intangible”• Appreciates in value (except • No appreciative value from 2006-2012!)
  8. 8. Consider the buy/rent of technologyYour business infrastructure is like The Cloud treats your infrastructurethe house like an apartment• You own software • You do not own software• You pay a fixed amount • Pay a subscription fee• You pay for maintenance • Do not pay for maintenance and upgrades or upgrades• Unlike a house, technology • No depreciation of does not appreciate software and hardware
  9. 9. Types of Cloud Service*• Storage• Database• Information processing• Application• Platform• Integration• Security• Management/governance• Testing• Infrastructure*As developed by David Linthicum
  10. 10. Common Models• Software as a Service : SaaS is when software is run on the Internet and not from your computer.• Platform as a Service: Provides a platform for you to deploy software or virtual computers.• Infrastructure as a Service : provides computers, storage, databases and other types of infrastructure components.
  11. 11. Benefits of Cloud Computing• Elasticity• Scalability• Utility model (pay as you go)• Low barriers to entry
  12. 12. The Cloud is Device Independent
  13. 13. Growing uses for SMBsMicrosoft surveyed small and mediumbusinesses (SMBs) and found that in the nextthree years those SMBs paying for cloud serviceswill be using 3.3 services, up from fewer thantwo services today.
  14. 14. SMB Examples• CRM (Salesforce.com)• Email (Gmail for your company.com)• Accounting (Quicken.com)• Niche and specialty (gomockingbird.com)• Project Management (Basecamp)• Collaboration (Huddle)• Helpdesk and Technical Support (ZenDesk)
  15. 15. Consumers already use the cloud
  16. 16. What is the revenue model for consumer cloud companies?• Free applications in exchange for advertising• Privacy invasion & selling of personal data• Targeted and untargeted marketing• Spam• Time wasted (if you are focused on productivity)
  17. 17. What is the revenue model for business cloud applications?• Typically charge a subscription fee for each person using the service (per seat)• Pay-as-you-go• No advertising• High reliability• No privacy invasion• Some security and compliance issues may arise from offsite data
  18. 18. Some Popular Business Cloud Apps:
  19. 19. Take Aways• The cloud lets you purchase reliable, state-of-the-art technology for subscription rates.• The cloud lets you scale the amount of services or size of the service• The cloud puts the burden of upgrade, maintenance, and security on the vendor.• Even an SMB can benefit from having cloud computing companies run your technology systems• You can run a small business on Google Enterprise Apps• Security, compliance, and governance (e.g. HIPAA) are still issues
  20. 20. Questions? Dr. Joel KlineLebanon Valley College jkline@lvc.edu