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Microblogging in the enterprise

Microblogging in the enterprise



Presentation with Konnie Brown for the AIIM Annual Conference in April, 2010 in Philadelphia.

Presentation with Konnie Brown for the AIIM Annual Conference in April, 2010 in Philadelphia.



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    Microblogging in the enterprise Microblogging in the enterprise Presentation Transcript

    • Corporate Microblogging
      A Case Study in Enterprise Social Networking
      Joel A. Kline, Lebanon Valley College
      KonstanzeBrown, Dell Computer, Inc.
    • Overview
      Enterprise Microblogs
      Yammer product
      Trends (Enterprise)
      Best Practices
      Contact Information
    • Microblogs
      Form of a blog – one to many distribution
      Differ from conventional blogs in format, content, and delivery
      Arranged as feeds
      140 character limitation for posts
      Distribution is typically to a list that you control or monitor
      Real-time status
      Businesses use social microblogsprimarily for branding, PR, advertising, and consumer engagement.
    • Enterprise Microblogs
      Enterprise microblogs are internal to the organization
      More secure than social microblogs
      No character limit
      Distribution is typically to a list that you control or monitor
      Real-time status
      Yammer, Socialcast, Chatter, and Present.ly
      File, image, bookmarking, and community features
      Combine the confidentiality of a one-to-one platform (e.g. email) with the collaborative tools of a one-to-many system .
    • “Marc Benioff, the chief executive of Salesforce.com, predicts that demand for corporate social-networking services will take off as managers realise that they now know more about strangers on Twitter and Facebook than they do about the people in their own organisation. Some analysts agree with him…”
      The Economist, January 28th, 2010
    • Yammer Interface
    • Yammer: User Choices (My Feed)
      Trend 1: DM is better than email
      Trend 2: You can find your stuff
      Trend 3: Import RSS (int. or ext.)
    • Yammer: Menu Choices (Global)
      Trend 5: Create Groups for people/projects/activities
      Trend 4: Identify and find experts
      Trend 6: Store Content
    • Qualitative Trends
      Yammer became a completely employee driven system
      Search feature: goes beyond traditional email search
      Custom interface choices: browser, desktop app, Blackberry, iPhone
      Community – go outside the organization
      Evolving usage models: group building, crowdsourcing, employees who love photography, knowledge brokerage system, events
      Employees created the culture and structure of the platform and management entered the conversation using this ethos
    • Sample Feeds
      PaulAtDell Seriously loving our internal Dell Yammer now that it is reaching critical mass & @MichaelDell is using it. Pure awesome. 02:40 PM - Mar 26
      Finally, I under played the importance of the partner side of the announcement, but then  what do you expect, I’m a product guy. Dells own Barton George, who was live blogging, tweeting, and on the Dell Yammer group live from the event, posted the following as part of his blog entry on the event.
      From a San Fran event for systems engineering…
    • Best Practices
      Think about Yammer in terms of permissions, just like you would MOSS or other enterprise apps
      Examine the security of your email address list prior to a wide scale Yammer implementation
      Constantly sync your email list and the member list in the platform (no automatic deletion)
      Wall off specific tasks, activities, and people using the Groups function
      Extend current policies regarding electronic channels such as access, confidentiality, IP, and usage protocols to your microblog
      Technology which is employee driven needs a few evangelists
      Determine how your employee-driven platform will integrate or interface with corporate or executive driven platforms
    • Questions?
      Contact Information
      Konstanze Brown
      Dell Computer, Inc.
      Joel Kline
      Lebanon Valley College