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Microblogging in the enterprise


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Presentation with Konnie Brown for the AIIM Annual Conference in April, 2010 in Philadelphia.

Presentation with Konnie Brown for the AIIM Annual Conference in April, 2010 in Philadelphia.

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  • 1. Corporate Microblogging
    A Case Study in Enterprise Social Networking
    Joel A. Kline, Lebanon Valley College
    KonstanzeBrown, Dell Computer, Inc.
  • 2. Overview
    Enterprise Microblogs
    Yammer product
    Trends (Enterprise)
    Best Practices
    Contact Information
  • 3. Microblogs
    Form of a blog – one to many distribution
    Differ from conventional blogs in format, content, and delivery
    Arranged as feeds
    140 character limitation for posts
    Distribution is typically to a list that you control or monitor
    Real-time status
    Businesses use social microblogsprimarily for branding, PR, advertising, and consumer engagement.
  • 4. Enterprise Microblogs
    Enterprise microblogs are internal to the organization
    More secure than social microblogs
    No character limit
    Distribution is typically to a list that you control or monitor
    Real-time status
    Yammer, Socialcast, Chatter, and
    File, image, bookmarking, and community features
    Combine the confidentiality of a one-to-one platform (e.g. email) with the collaborative tools of a one-to-many system .
  • 5. “Marc Benioff, the chief executive of, predicts that demand for corporate social-networking services will take off as managers realise that they now know more about strangers on Twitter and Facebook than they do about the people in their own organisation. Some analysts agree with him…”
    The Economist, January 28th, 2010
  • 6. Yammer Interface
  • 7. Yammer: User Choices (My Feed)
    Trend 1: DM is better than email
    Trend 2: You can find your stuff
    Trend 3: Import RSS (int. or ext.)
  • 8. Yammer: Menu Choices (Global)
    Trend 5: Create Groups for people/projects/activities
    Trend 4: Identify and find experts
    Trend 6: Store Content
  • 9. Qualitative Trends
    Yammer became a completely employee driven system
    Search feature: goes beyond traditional email search
    Custom interface choices: browser, desktop app, Blackberry, iPhone
    Community – go outside the organization
    Evolving usage models: group building, crowdsourcing, employees who love photography, knowledge brokerage system, events
    Employees created the culture and structure of the platform and management entered the conversation using this ethos
  • 10. Sample Feeds
    PaulAtDell Seriously loving our internal Dell Yammer now that it is reaching critical mass & @MichaelDell is using it. Pure awesome. 02:40 PM - Mar 26
    Finally, I under played the importance of the partner side of the announcement, but then  what do you expect, I’m a product guy. Dells own Barton George, who was live blogging, tweeting, and on the Dell Yammer group live from the event, posted the following as part of his blog entry on the event.
    From a San Fran event for systems engineering…
  • 11. Best Practices
    Think about Yammer in terms of permissions, just like you would MOSS or other enterprise apps
    Examine the security of your email address list prior to a wide scale Yammer implementation
    Constantly sync your email list and the member list in the platform (no automatic deletion)
    Wall off specific tasks, activities, and people using the Groups function
    Extend current policies regarding electronic channels such as access, confidentiality, IP, and usage protocols to your microblog
    Technology which is employee driven needs a few evangelists
    Determine how your employee-driven platform will integrate or interface with corporate or executive driven platforms
  • 12. Questions?
    Contact Information
    Konstanze Brown
    Dell Computer, Inc.
    Joel Kline
    Lebanon Valley College