Multimedia: Making it Happen - Text
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  • 1. Multimedia: Making it Work Module 2: Text
  • 2. Overview
    • In this module we will discuss:
    • The importance of text in a multimedia presentation
    • Discuss the attributes of text, for example, font, typeface, kerning, leading and color.
    • Describe the difference between Sarif/Sans Sarif.
    • List different design factors with text.
    • Describe how to convert a Word document to HTML for importing into Blackboard CE6.
  • 3. The Power of Text
    • Reading and writing are expected and necessary skills within most modern cultures.
    • Text and the ability to read it are doorways to power and knowledge.
    • With the World Wide Wed, text has become more important than ever.
    • The native language for the web is HTML (Hypertext Markup Language)
  • 4. The Power of Text
    • In multimedia it is important to cultivate accuracy in words you choose. Words will appear in:
        • Titles
        • Menus
        • Navigation aids
        • Narrative or content
  • 5. Be Precise
    • Be precise and consistent when designing labels for title screens, menus and buttons.
    That answer Was Correct TERRIFIC! Close Quit Previous GO BACK! Less Powerful More Powerful
  • 6. Text Attributes
    • Font
    • Typeface
    • Tracking
    • Kerning
    • Leading
    • Color
  • 7. Font
    • A collection of characters of a single size and style belonging to a particular typeface family.
    • Expressed in point; one point is .0138 inch.
    * This font is: Times New Roman 20-point bold italic * This font is: Arial 24-point
  • 8. Typeface
    • Typeface is a family of graphic characters that usually includes many type sizes and styles.
    Verdana Times New Roman Arial Courier New Common Typeface Styles
  • 9. Serif vs Sans Serif Typeface
    • The typeface either has Serif or it doesn't (sans is French for “without”).
    • Serif is the little decoration at the end of a letter stroke.
  • 10. Serif vs Sans Serif Typeface
    • On a printed page, serif fonts are traditionally used for body text
    • In the computer world, sans serif fonts are far more legible when used in the small sizes of a text field on a screen
    • Exception: Large bold serif font for a title or headline can still be used to help delivered message of elegance and character.
  • 11. Installing Fonts
    • Fonts 500 is a great way to find fonts and install them on your computer. All these fonts are free. http://fonts500.com/
    • Sample of font downloaded: BLAZED
  • 12. Tracking
    • Tacking: Spacing between the characters.
  • 13. Kerning
    • Kerning: The spacing between character pairs.
  • 14. Leading
    • Leading: The space between lines of text sometimes called the line spacing.
  • 15. Color
    • Consider using color to make your type stand out or be more legible. Use black on white whenever possible. Avoid conflicting colors like red on purple.
    • Don’t use color to convey a message – your user might be color blind.
  • 16. Designing with Text
    • Too little text on screen requires annoying page turns and mouse clicks.
    • Too much text can make a screen seem overcrowded and unwelcoming.
  • 17. Designing with Text
    • Be conservative when using different colors, typefaces, font sizes and styles. Sometimes it’s better to be consistent.
    • Use Meaningful words or phrases for links and menu items.
    • Use Bold to emphasize text not underline. Underline is commonly used to show a hyperlink.
  • 18. Scrolling
    • On a web page, put vital text elements and menus in the top 320 pixels. Studies have discovered that only 10 percent to 15 percent of surfers ever scroll any page.
  • 19. Web Pages and CE6
    • Probably the most common way you will be adding text is by uploaded MS Word documents to Blackboard CE6.
    • You must convert the Word document (.DOC) to a web page (.HTM).
    • For the most part, all of the fonts, sizes and styles will display the same when converted from .DOC to .HTM.
  • 20. Web Pages and CE6
    • However, if the user’s computer does not have the fonts installed on their computer, the browser will substitute a similar font, but it might not look the same.
    • Therefore, to assure your document will look the same on the web use common fonts; Times New Roman , Arial , Georgia and Verdana .
  • 21. Web Pages and CE6
    • Process for saving a Word .DOC to a Web page .HTM.
    • From the file drop down menu, select “Save As” (don’t select, “Save as Web Page”).
  • 22. Web Pages and CE6
    • From the Save As dialog box, select “Save as type”, and select “Web Page, Filtered” from the drop down list.
    • Click “OK”.
  • 23. Web Pages and CE6
    • Your .DOC is now converted to a .HTM and ready to be uploaded to Blackboard CE6.
    * You might loose some formatting, but the information should be useful and easily available to your students.
  • 24. Text Flash Cards
  • 25. Summary
    • In this module we discussed:
    • The importance of text in a multimedia presentation
    • Discuss the attributes of text, for example, font, typeface, kerning, leading and color.
    • Describe the difference between Sarif/Sans Sarif.
    • List different design factors with text.
    • Describe how to convert a Word document to HTML for importing into Blackboard CE6.
  • 26. Multimedia: Making it Work Module 2: Text You have completed this module, please participate in the Module Discussion