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  • 1. FaceBook
  • 2. Objectives
    • This session will include an overview of Facebook and the options it provides. The following issues will be discussed:
      • students violating policy and posting information on the site.
      • administrators and institutions using Facebook to adjudicate incidents.
      • staff using the site to advertise or learn more about their students.
      • free speech and privacy matters.
    • Participants will gain a better understanding of Facebook's components and learn how students are using Facebook--in both positive and negative ways.
  • 3. Objectives
    • Gain a quick historical perspective of Facebook and why and how it's become so popular in a short amount of time
    • Gain a better understanding of Facebook's components
    • Learn how students are using Facebook--in both positive and negative ways
    • Learn how staff/faculty are responding to student use
    • Learn specific skills related to the site:
      • creating a profile,
      • posting messages,
      • searching for other students,
      • tagging,
      • and more
  • 4. What is Facebook
    • Facebook is the second largest social network on the web.
    • Primarily focused on high school to college students.
    • Since their launch in February 2004, they’ve been able to obtain over 8 million users in the U.S. alone.
  • 5. History
    • Facebook was founded by former-Harvard student Mark Zuckerberg (while at Harvard).
    • Facebook and its core idea spread across the dorm rooms of Harvard where it was very well received.
    • It was extended to Stanford and Yale where, like Harvard, it was widely endorsed.
  • 6. Availability
    • Unlike its competitors MySpace, Friendster, Xanga, hi5, Bebo and others, Facebook isn’t available to everyone.
    • This generally involves having a valid e-mail ID with the associated institution.
  • 7. Surveys
    • 2005 survey: approximately 85% of the students in colleges had a Facebook account, with 60% of them logging in daily.
    • A survey conducted Student Monitor revealed Facebook was the most “in” thing after the iPod and tying with beer.
    • Another 2005 survey said 90% of all undergraduates in the U.S. use either Facebook or MySpace regularly.
    • A questionnaire by Chris Roberts revealed that 76.2% never click on its ads. Perhaps the most amazing statistic of all may be that Facebook is the 7 th most trafficked site in the U.S.
  • 8. Lawsuits & Concerns
    • Facebook has been host to other issues and concerns, especially in the privacy sector where its privacy policy states:
      • “ Facebook also collects information about you from other sources, such as newspapers and instant messaging services. This information is gathered regardless of your use of the Web Site. ”
    • Another theory is that Facebook could also be a data-gathering project or if not, used extensively for these purposes. Facebook’s policy also states that it:
      • “ may share your information with third parties, including responsible companies with which we have a relationship.”
  • 9. Legal matters
    • Students violating policy and posting information on the site
    • Administrators and institutions using Facebook to adjudicate incidents
    • Staff using the site to advertise or learn more about their students
  • 10.
    • Free speech and privacy matters
  • 11. The Service Now, let’s look into Facebook - the service itself, and some of its features.
  • 12. Facebook Profiles
    • A typical Facebook profile consists of a number of different sections, including;
      • Information
      • Status
      • Friends
      • Friends in Other Networks
      • Photos
      • Notes
      • Groups
      • and The Wall
  • 13. Facebook Photos
    • Facebook’s most popular features has been the ability to upload photos.
    • Facebook is one of the few services to offer an unlimited quota with their only restriction being a 60-photos-per-album limit demographic.
  • 14. Facebook Groups
    • There are two kind of groups, a normal group and a secret group, which isn’t shown on the profile.
    • A normal group is just like any other, but users can also create and invite others into secret groups. These can be used for collaborating on university projects, and provide a way to have closed discussions.
  • 15. Facebook Events
    • Another Facebook success is their ‘events’ feature, which provides the ability to organize, be part of, and plan for events.
    • This feature has been extremely successful when it comes to organizing parties.
    • Along with organizing and joining events, users can also invite and recommend others to an event.
    • Colleges and universities use the feature to catch planning of such events before hand and investigate those that are over.
  • 16. Facebook Notes
    • Facebook Notes allows users to write a Facebook blog. All notes are displayed in the user’s profile, and other members can add comments.
    • Notes possesses an important feature, which is the ability to import and syndicate an external blog.
    • You can attach photos and also post via cell phone by sending your notes to notes@facebook.com.
    • Another interesting feature is tagging - tagging a post with a username will automatically send it to that specific user.