Search Engine Optimisation

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These are the slides from the Search Engine Optimisation I presented today in Bristol in conjunction with Marketing Clout.

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Search Engine Optimisation

  1. 1. Search Engine Optimisation
  2. 2. What you will get out of it?
  3. 4. SERPS, Organic SEO!! Adwords Sponsored links Online advertising PPC Pay-per-click
  4. 5. How does a search engine work?
  5. 6. "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".
  6. 7. On-site factors Off-site factors
  7. 8. On-site factors
  8. 9. http://www.lccoaching.com/
  9. 10. On-site factors keywords keywords keywords
  10. 11. On-site factors <title>Page Title</title>
  11. 12. On-site factors page.php?id=981239081232 or website-copywriting.html
  12. 13. <meta name=&quot;Description&quot; content=&quot;&quot;> <meta name=&quot;Keywords&quot; content=&quot;&quot;> On-site factors
  13. 14. On-site factors / /services/ /services/web-design/ /services/online-marketing/ /services/email-marketing/ /services/online-advertising/ /services/internet-strategy/
  14. 15. On-site factors Link Strategy - internal links - external links - link text
  15. 17. On-site factors sitemap.xml robots.txt
  16. 18. Off-site factors Off-site Factors - “relevant” back links - ...you can't buy love!
  17. 19. finding the RIGHT keywords...
  18. 21. http://www.google.co.uk/sktool/
  19. 22. list the prime keywords for EACH page
  20. 23. jojet ...strategy
  21. 25. copywriting...
  22. 28. Thanks! www.jojet.com [email_address] 01633 530230

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