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Search Engine Optimisation

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These are the slides from the Search Engine Optimisation I presented today in Bristol in conjunction with Marketing Clout.

These are the slides from the Search Engine Optimisation I presented today in Bristol in conjunction with Marketing Clout.

Published in: Technology, Business

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Transcript

  • 1. Search Engine Optimisation
  • 2. What you will get out of it?
  • 3.  
  • 4. SERPS, Organic SEO!! Adwords Sponsored links Online advertising PPC Pay-per-click
  • 5. How does a search engine work?
  • 6. "PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important".
  • 7. On-site factors Off-site factors
  • 8. On-site factors
  • 9. http://www.lccoaching.com/
  • 10. On-site factors keywords keywords keywords
  • 11. On-site factors <title>Page Title</title>
  • 12. On-site factors page.php?id=981239081232 or website-copywriting.html
  • 13. <meta name=&quot;Description&quot; content=&quot;&quot;> <meta name=&quot;Keywords&quot; content=&quot;&quot;> On-site factors
  • 14. On-site factors / /services/ /services/web-design/ /services/online-marketing/ /services/email-marketing/ /services/online-advertising/ /services/internet-strategy/
  • 15. On-site factors Link Strategy - internal links - external links - link text
  • 16.  
  • 17. On-site factors sitemap.xml robots.txt
  • 18. Off-site factors Off-site Factors - “relevant” back links - ...you can't buy love!
  • 19. finding the RIGHT keywords...
  • 20.  
  • 21. http://www.google.co.uk/sktool/
  • 22. list the prime keywords for EACH page
  • 23. jojet ...strategy
  • 24.  
  • 25. copywriting...
  • 26.  
  • 27.  
  • 28. Thanks! www.jojet.com [email_address] 01633 530230
  • 29.